Hellgate Beta's In-Game Ads Raise Eyebrows
ari wins writes "IGN.com has up a post discussing the new EA/Flagship game Hellgate: London, and the in-game advertisements it includes to facilitate targeted marketing. Though ads in games aren't exactly new, some Beta testers are objecting to their apparently off-putting presence. Users have also noted that accepting the game's EULA means you submit to the collection of 'technical and related information that identifies your computer, including without limitation your Internet Protocol address, operating system, application software and peripheral hardware'."
It is an endless battle, this little man vs big. The end, tragic. Freedom continues to erode as we watch films and play games that spin yarns of great battles where the little man wins in the face of oppression. Freedom they cry... but never will they have it.