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Hellgate Beta's In-Game Ads Raise Eyebrows

Posted by Zonk on from the use-the-coke-luke dept.

ari wins writes "IGN.com has up a post discussing the new EA/Flagship game Hellgate: London, and the in-game advertisements it includes to facilitate targeted marketing. Though ads in games aren't exactly new, some Beta testers are objecting to their apparently off-putting presence. Users have also noted that accepting the game's EULA means you submit to the collection of 'technical and related information that identifies your computer, including without limitation your Internet Protocol address, operating system, application software and peripheral hardware'."

3 of 424 comments (clear)

  1. Re:This CAN be stopped by moderatorrater · · Score: 0, Troll

    Return a video game? Where is the dream world you're writing from?

  2. Re:This CAN be stopped by cheater512 · · Score: 1, Troll

    In Australia the return laws are extremely tough on the store.
    "We dont take returns" signs are actually illegal.

    The store *must* accept a return if certain criteria is met.

    Of course this probably isnt true in the USA but I think civilized nations (e.g. Europe and Canada) have similar laws.

  3. see that at OfficeMax by Scudsucker · · Score: 0, Troll

    At least in the store in my town, they have signs in the software aisle stating to the effect that "due to copyright laws, we cannot take back opened software." Assholes.