Greenpeace Admits Targeting Apple Grabs Headlines

An anonymous reader writes "Gizmodo published this morning allegations by the bromine industry claiming that Greenpeace's report on the iPhone was inaccurate and alarmist. They got an official rebuttal to the bromine industry by Greenpeace, but the most interesting part is their acknowledgment that their targeting of Apple, even while they have similar reports on every manufacturer, is a deliberate attempt to grab headlines. While it's logical and not surprising, I find it quite shocking to see them be so cavalier, and even hypocritical, about it."

Comments

Don't see what's so objectionable about PR-savvy

[graymocker]

Why is activism directed at the most high-profile target wrong? One of the big activist-buzzphrases is "consciousness-raising," after all. If you believed that the chemicals in a certain class of consumer products is harmful to the environment, it makes perfect sense to go after the market leader and cultural icon in that class of consumer products. That Greenpeace has decided focus attention on Apple as the optimal strategy for achieving their political goals does not imply that they find similar manufacturing practices of other companies unobjectionable. It's simply that they make more political progress when they direct all their available resources to this particular subject.

Re:the media is lazy

[jellomizer]

Well Apple tries to be responsible environmentally. Targeting them actually hurts Greenpeace case. It makes them look out of touch on what is happening. Targeting a large company who is popular and being cavalier about the environment is one thing. But apple actually tries to make their products Green after the first busting from greenpeace, is counter productive because it makes them seem like they will whine and moan no matter what... If they are going to whine and moan then you might as well do it the most affordable way right. The problem with activist groups is when they win, they don't know to stop. They build up all this hate and anger and fight the bad guy when the bad guy converts they still have all this hate and anger towards them and still fight them.