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NBC Chief Slamming Apple
On the heels of the beta of NBC's and News Corp.'s less-than-killer Hulu music store, NBC's chief Jeff Zucker is speaking out and saying the darnedest things. First, news.com reports, with derision, that Zucker demanded a cut of Apple's iPod revenue. That'll sure happen. Next, AppleInsider caught Zucker urging colleagues to take a stand against Apple's iTunes, charging that the digital download service was undermining the ability of traditional media companies to set profitable rates for their content online.
Go ahead, scream motherfucker, for all the good it'll do you!
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Ah... Hey Zucker, go shit in your own hat.
No, seriously. You want a cut of iPod revenues? Do you make hardware? Do you demand a cut of the manufacturers who produce DVD players? Do you demand a cut of the Internet carriers? Come on now. How about sticking to content creation and paying good writers to create quality content?
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I just wrote quite the comment on the previous story on HULU, of what I think about the traditional Media Industry: my view
it's complete rhetoric, but I believe networks like NBC have lost their usefulness in light of real choice based network (ie internet).
He is just showing the world that they are building their revenues on monopoly, and that they do not like competition, as it has the tendency to lower margins. This is the behaviour that our politicians are protecting with new privacyinvading laws and software patents.
...when the movie/music industry execs get their panties up in a wad and behave like crybabies, insisting that they "deserve" a cut of profits on hardware sales. Each successive generation of corporate big shots is increasingly afflicted with the seemingly unstoppable disease that is called self-entitlement. "I'm going to cut in line because I'm busy and can't wait." "I'm going to swerve across 4 lanes of traffic while talking on my phone because I'm more important than everyone else." "That money is mine because I say it is."
As children, these folks were the ones who stood alone on the playground at recess, holding the ball, because for all intents and purposes, they believed the entire world belonged to them. And they haven't grown up since then. The only reason why they've gotten as far as they have in life is because their limitless greed and egotism is repeatedly mistaken for ambition and confidence. The sad truth is that they only have as much power as others are willing to concede to them, and so their existence is more a reflection of the inability of our society to stand up and refuse to reward such psychopathy.
he sees what is happening to the RIAA and is scared. Labels are really no longer necessary for a large number of bands to get their music out, with digital distribution, significantly lower production costs etc. And a lot of bands are dropping their labels as fast as they can. The reason the RIAA hates iTunes is that iTunes isn't controlled by them thus has no qualms about selling independent content. They want to launch their own service that only has bands signed by them to try to force bands to stay signed, but its just not going to happen.
NBC is worried about following in their footsteps. While the bar for TV shows is a bit higher, its certainly not out of reach. For instance, how much would it really cost a group of independent people to make the next Seinfeld? Not a lot, esp. now that good video editing tools are pretty cheap(if not free in some cases). Look at how "It's Always Sunny in Philadelphia" started, the pilot episode cost them less than $100 to make. Imagine if they promoted that on iTunes instead of selling it to a network? They probably could have got enough money to continue to make more episodes and live comfortably. NBC sees its own irrelevance and is doing everything it can to try to stay relevant, but long term its just not going to happen.
Monstar L
I don't think that makes any sense at all. I'd wager that the iPhone is getting AT&T a significant number of contracts; AT&T is not helping Apple sell iPhones. In actuality, it's probably making the iPhone less appealing to consumers. Based on that, it makes sense that Apple gets a cut of AT&T's revenue.
Likewise, NBC is not helping Apple sell iPods/iPhones with their content. Ask anyone who owns an iPod/iPhone; NONE will tell you that they got it to watch officially sanctioned NBC/big time media corporation content on their devices. Most of them can get their media through other means (and these means are more likely than not illegal). If anything, Apple is doing these companies a favor by presenting the media in a highly accessible/available/cheap format for the more conscientious consumer. If anything, Apple is helping them sell content that would otherwise be pirated.
Now, it can be argued that the conscientious are provided more incentive to buy an Apple media device with the availability of officially sanctioned content. But I highly doubt that the content would draw significant numbers to warrant Apple giving up revenue. I feel that having video playback capability in the media players is enough to draw customers, even without the availability of actual content, especially when content can be user generated.
If they don't include some kind of commercial interruption it screws up the flow of the show. After a witty comeback or cliffhanger the show needs to break to give the viewer time to process what they've seen. It's artistic integrity we're dealing with here people. That's why we need to preserve the commercials in their entirety whenever possible.