US Consumers Clueless About Online Tracking

Arashtamere writes "A study on consumer perceptions about online privacy, undertaken by the Samuelson Clinic at the University of California and the Annenberg Public Policy Center, found that the average American consumer is largely unaware that every move they make online can be, and often is, tracked by online marketers and advertising networks. Those surveyed showed little knowledge on the extent to which online tracking is happening or how the information obtained can be used. More than half of those surveyed — about 55 percent — falsely assumed that a company's privacy polices prohibited it from sharing their addresses and purchases with affiliated companies. Nearly four out of 10 online shoppers falsely believed that a company's privacy policy prohibits it from using information to analyze an individuals' activities online. And a similar number assumed that an online privacy policy meant that a company they're doing business with wouldn't collect data on their online activities and combine it with other information to create a behavioral profile."

Comments

My worst offender? ACLU!

[mi]

When donating them money in 2006, I specified a "special" address, which contained "from ACLU" in the "Line 1" of the address. The actual address went to "Line 2" of their form. I do this with all establishments I'm dealing with — just in case.

A month or so later invitations to subscribe to "The Nation" (a disgusting uber-Left rag) started showing up bearing the "from ACLU" address...

Now, I expected the ACLU to be bi-partisan — and concerned with my privacy. Asking me for money the next year is fair game. But sharing my info with other — completely unrelated — organizations? Very disappointing...

Somehow, nothing but parcels from Amazon has shown up bearing the "from Amazon" address.