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38% of Downloaders Paid For Radiohead Album

brajesh sends us to Comscore for a followup on the earlier discussion of Radiohead making $6-$10 million on their name-your-own-cost album "In Rainbows" — with the average price paid being between $5 and $8. Comscore analyzes the numbers: "During the first 29 days of October, 1.2 million people worldwide visited the 'In Rainbows' site, with a significant percentage of visitors ultimately downloading the album. The study showed that 38 percent of global downloaders of the album willingly paid to do so, with the remaining 62 percent choosing to pay nothing... Of those who were willing to pay, the largest percentage (17 percent) paid less than $4. However, a significant percentage (12 percent) were willing to pay between $8-$12, or approximately the cost to download a typical album via iTunes, and these consumers accounted for more than half (52 percent) of all sales in dollars."

10 of 562 comments (clear)

  1. Unfair to music company execs. by Anonymous Coward · · Score: 5, Funny


    I really don't think it's fair that Radiohead is just giving it away over the internet... Record companies put in a lot of hard work and effort to make a band successful, and I think it's really dishonest to just cut them out like that.

    Perhaps its time the government did something about it, before the record industry starts losing even more revenue and therefore jobs.

  2. Got radio head? by smittyoneeach · · Score: 3, Funny

    Got radio head?
    Listen, Fred:
    RF containment
    Could leave you dead
    Drop the insulation
    And broadcast, instead.
    Burma Shave

    --
    Get thee glass eyes, and, like a scurvy politician, seem to see things thou dost not.--King Lear
  3. Re:So the big question is... by grub · · Score: 5, Funny


    did they make more or less profit than what they would have made with the standard sales method?

    Standard sales method:(per $)
    $.53 to record company
    $.27 to record execs' Mercedes fund
    $.18 to record execs' cigar fund
    $.02 to Radiohead.

    New distribution method:(per $)
    $.01 to bandwidth costs
    $.99 to Radiohead

    meah I made that all up.

    --
    Trolling is a art,
  4. Re:what is radiohead? by Wavicle · · Score: 4, Funny

    Yeah, what is google?

    (types google into wikipedia)

    Ahh, I see!

    --
    Education is a better safeguard of liberty than a standing army.
    Edward Everett (1794 - 1865)
  5. Re:what is radiohead? by geoffrobinson · · Score: 5, Funny

    They were the band that laughed at Scott Tinnerman.

    --
    Except for ending slavery, the Nazis, communism, & securing American independence, war has never solved anything.
  6. Re:what is radiohead? by ReverendLoki · · Score: 5, Funny

    If every user expected every /. article to contain hyperlinks to define every little word larger than two syllables, the it would indeed be a pile of shit.

    --
    09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
  7. Re:My Indie Band Tried this as an Experiment -Resu by IorDMUX · · Score: 2, Funny

    Just a request, so that we can more clearly see the Slashdot crowd's impact... could you post an update to your stats in... oh... 12 hours?

    --
    >> Standing on head makes smile of frown, but rest of face also upside down.
  8. Re:My Indie Band Tried this as an Experiment -Resu by Anonymous Coward · · Score: 1, Funny

    $34 on 70 downloads ~= $0.49 a download. Congratulations, you're already in major label pay rate territory! Plus, you own your music, instead of the recording company.

  9. Re:what is radiohead? by Dretep · · Score: 5, Funny

    It is receiving oral sex while relaxing and listening to the radio.

  10. Re:what is radiohead? by ReverendLoki · · Score: 5, Funny

    I considered putting a Democrat link instead of a Republican one, but ultimately decided against it. The Democrats could never get organized enough to form one pile. Therefore, I stand by my original post.

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    09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0