The Latest From the Front in the Console Wars

The October NPD numbers are out, and (now that we know we'll keep getting the information) it's time once again for analysis and reaction from media and businesses alike. GameDaily has a one year later look at the fight that began last holiday season. As for the numbers themselves, with Halo 3 now a known quantity in the market the 360 is down to 366,000 from 527,800 in September. Microsoft is still quite happy with software sales, though. The PS3 only saw 121,000 units sold last month, but early news from November has Sony very excited. And all the while, somehow, the Wii manages to sell even more units. The system is up to 519,000 from 501,000 in September, with the DS slight down to 458,000 from 495,800. As the GameDaily analysis article concludes: "the race for console dominance is still anyone's to win. The 2007 holiday buying season will be crucial to setting all three players' market positions going into next year. Which is all nice to know, of course, but not that important to actually enjoying your system of choice well into the future."

Comments

Wii - A passing fad?

[ironwill96]

I got a hold of a Wii from a friend for "long-term" borrowing pretty early on after launch and kept it for about 5 months. Initially I had a ton of fun playing Wii Sports just about every night, I even rented games like Red Steel and Wario etc to try out the software for the system. I was unimpressed in general with the types of games they were putting out on the system, just like when I owned a Gamecube and only loved Rogue Squadron and Eternal Darkness for it. Not being a huge modern metroid game fan, and finding that I was unimpressed with Zelda on the Wii, I eventually passed the console back to my friend and went back to playing my 360 / PC.

I guess it all boils down to the type of software made for a particular system, but the article's analysis of software attach rate was interesting in that the Wii's is so low. I do continue to buy games for my 360 even 2 years later (Gears of War, PGR 4, Halo 3, Bioshock, Mass Effect, AC etc) yet nothing but Mario would interest me on the Wii right now. Many of my friends have the same opinions and the initial fad of playing Wii sports has worn off. Plus, its pretty bad that the most popular game on your system is the one you give away for free with the system (yes, everyone has it so they likely try it, but still, in my experience it was by far the most fun to be had on the Wii at least through when I gave the console back to my friend).

Re:Wii - A passing fad?

[GreyyGuy]

I bought into the idea of the Wii being a "passing fad" for a little while. After all everyone was saying it, and the fact that Nintendo didn't have some huge ramped up production set to crank the consoles out like candy seems to imply they were not sold on it either.

Now, a year after launch and the consoles are still selling off the store shelves in hours. I know some fads can be long, but a year? If it was a fad, and everyone got bored with it quickly, wouldn't there be a huge used market for them? I know they can be found on eBay and everywhere else, but not in huge quantities that a fad would imply.

I think that a lot of the "hardcore" gamers don't like the changes in gameplay that the Wii has. It isn't familiar to them, or they are offended that there are not more twitch FPS or RTS games for the Wii so it "obviously" isn't geared towards them. Instead people that were turned off by the twitch games are picking it up and enjoying it.

So it might be a fad for people that camp out overnight to get the latest and greatest consoles, but it is a hit with people that want to have some fun with a game and not just have the latest game to beat, or who want to play who has the bigger... frame rate.

Re:Wii - A passing fad?

[king-manic]

I think that a lot of the "hardcore" gamers don't like the changes in gameplay that the Wii has. It isn't familiar to them, or they are offended that there are not more twitch FPS or RTS games for the Wii so it "obviously" isn't geared towards them. Instead people that were turned off by the twitch games are picking it up and enjoying it. I think you got it flipped. Hardcore gamers are all too familiar with the games as they aren't all that new, just old games repackaged for the wii mote. You can't tell me anything in Rayman hasn't been done in numerous arcades and other machines. Ditto with the majority of the rest of the library. They use the wii mote either as a really clumsy mouse, a sort of slow light gun, replace button mashing with vigorous shaking etc.. Some do it better then others but it isn't all that new. The under lying game play is old, as old as gaming. Thats what we object to the shallowness and sense of deja vu. I have a wii but I buy games for the DS and PS3 at a 3:1 rate to the wii (3 DS and 3 PS3 to 1 wii) games because there aren't that many games to appeal to me. Maybe fire emblem.

Re:Wii - A passing fad?

[Ang31us]

I bought the Wii on launch day and after a few months of Wii Sports and Zelda, I started to fear the same thing -- that it was a gimmick or passing fad that would fade over time.

Then Resident Evil and Madden came out and suddenly I was aiming my screen to shoot Ganados, throwing lobs and zip passes with my right hand, swatting balls out of the air with my hands, pulling interceptions down with my hands, and putting big hits on runners using my arms...and those were just the first attempts by third parties to integrate motion control into "normal" games.

I no longer fear that the Wii's motion control is a passing fad or gimmick. I think it's here to stay and be improved on in the next-generation consoles.

Re:Wii - A passing fad?

[Nevyn]

Hardcore gamers are all too familiar with the games as they aren't all that new, just old games repackaged for the wii mote.

I could say the same thing about every game available on every other platform, but replace controls with slightly better graphics. And while the Wii type controls have been available in specialized arcade games, this is the first usable play at home system. So personally I've spent more on Wii disk games than any other console, maybe more on Wii VC games (I kind of dread to add that up), and I fully expected to reward Nintendo for wanting to produce a good games console instead of a good number crunching machine.

I'm not saying the Wii doesn't have it's faults, but to pretend all the "hardcore" gamers have your opinion of it is just wishful thinking on your part. I'll be much happier if both the Xbox-360 and PS3 die horribly in the marketplace, as then we might actually get quality games and innovation in the next gen. instead of "Ohh, we have X% more polys for Y% more $".

Re:Wii - A passing fad?

[MikeBabcock]

Okay, I'll bite, besides the input method (power gloves, light pens, etc. have been around a long time), what's so innovative about Wii games in general?

Very few games are innovative. Super Monkey Ball was innovative for example, but Super Mario was essentially the same concept as lode runner if you think about it. Qbert may quality as innovative. The first light-gun game (duck hunt?) may have been innovative.

I don't expect innovative games, I expect long-term fun and engaging games. When I bought Ratchet & Clank: Future, I didn't want to put it down until I'd beaten it. Its loads of fun and the storyline is engaging and entertaining. Is jumping around shooting things innovative? of course not. Is it a helluva lot of fun? Yes.

The Wii has fun games. The PS3 has fun games. The 360 has fun games. The PC has fun games. Pick your poison.

Re:Wiiiii!

[AKAImBatman]

if Wii owners don't keep buying games, did Nintendo really win?

Yes, actually. Because Nintendo made a profit on the Wii from Day #1. As other console manufacturers optimize their manufacturing costs to produce their consoles at a lower loss (or simply reduce the street price and take the same loss), Nintendo's profit margins simply grow as they optimize their processes. Thus Nintendo "wins" regardless.

The real question is, what happens to the game producers? The argument exists that if the Wii wins, all we'll end up with is Mario and Wii Sports. To which I think it's important to turn around that argument and look at it from another angle. Nintendo currently has about 14 million consoles out there, and a shipped Wii is effectively a sold Wii. Thus the Wii presents a tremendous opportunity to game producers.

This huge market payed $250 for Wii Sports. As a game producer, it then becomes your job to understand that market and produce more content for it. More to the point, it becomes the job of game producers to produce content that the market wants. Wii players are less likely to want Assassin's Creed or Call of Duty 4. (Oh look, another military FPS! Who would have thought?) So stop trying to sell them the same games you've been selling teenage boys, and start doing some market research. Make games that are compelling to the casual market, and you will win.

The best part? You don't even have to spend tens of millions on the game! A sizable sum of Wii players are attracted to casual games, which have far, far lower budgets than the so-called "triple-A" titles. Perhaps this generation could even see the downloadable game surpassing the sales of the traditional shrink-wrapped game. (If Nintendo ever gets off their butts and offers WiiWare games, that is. :P)

Re:Wiiiii!

[tbannist]

You've got it backwards. The majority of the Wii target audience aren't gamers, the proper question is "Why would they start buying games"?

The "big games" are still all aimed at the PS3 and the 360 because that's where the gamers will end up. The Wii could end up moving the most hardware, but end up selling fewer games than the PS3 or the 360. That's the danger of selling your console to a very, very casual set of gamers who might never feel the need to buy another game for their console after they've found one they enjoy diddling with.

This is an insipid console war

[Neon Aardvark]

They obviously don't make console wars like this any more:

http://advancedmn.com/article.php?artid=10303

Politics, idiocy, CEOs engaging in childish name calling, censorship, back firing strategies....

Mod me down for being slightly off topic, but know this: I am right to wallow in nostalgia.

Re:Wiiiii!

[trdrstv]

the race for console dominance is still anyone's to win

I disagree.

Why is this modded Troll? Since the Wii has sold the most systems worldwide in this generation (IE: more than the PS3 and 360), and it continues to outsell their competitors by a considerable margin every month (they were only slightly beat out during the Halo 3 launch) wouldn't it be appropriate to say the race is "Nintendo's to lose" ?

Re:Wiiiii!

[stoolpigeon]

I have quite a few friends who, like me, have young kids and haven't bought a console for quite a while, and they now have a wii. Their kids will keep them buying games. If game sales are soft now, it's not because wii owners are too 'casual' to want new games - it's because the game makers completely missed the boat on this platform and are still catching up.
 
It is still hard to find a wii at stores. They are still going for way above retail at amazon. And that's not bundles. I don't think with a user base as large as they'll have - I don't think selling software is going to be a huge issue. On top of that - they make money off the console right from the get go.

Dated thinking

[njfuzzy]

I really think that the whole idea of a console war is dated.

There was a time when this was an issue. When disposable incomes were lower. When gaming was mostly for kids. When there weren't multiple demographics interested in different kinds of gaming. When a console wasn't also an Internet device and a media (music and movies) device as well.

Now, the game has changed. There is room for an inexpensive console with novelty appeal, health-conscious appeal, and appeal to kids-- and still room for a midrange console with testosterone games for the fratboy crowd-- and still room for a high-end machine with a scary sticker price but very impressive graphics, a blu-ray player, and the occasional hit exclusive game.

IBM

[flymolo]

I think the biggest winner in this console war is IBM. They make the chips for all three consoles. With the pretty competitive market they are selling a lot of CPU, and getting handed a lot of research dollars for die shrinks. I also think this market which is a win for IBM and a loss for attach rate.

Re:Wiiiii!

[king-manic]

Using your qualifications, Nintendo won with the Gamecube as well since it was always profitable. Really, the market can support 3 winners. A loser is going to be someone who is forced out of the market. All 3 look strong enough to last another round after this one. Nintendo is moving consoles. The 360 is moving games. The PS3 has a bit to catch up but has superior hardware. Hopefully at some point I will own all 3 (but not until prices drop). I'd really like to see a three way horse race. Consumers win with competition and we have a pretty fierce one right now. It'll mean cheaper systems and hopefully better quality systems. I have 2 of the 3 (PS3, Wii). I may pick up a 360 for mass effect. Right now each side seems to specialize in different games. I enjoy this and hope they keep it up.

Re:The Wii's dirty little secert.

[LWATCDR]

I think the attachment rate will go up as more and more games come out. Take a look at the DS. Lost of adults/casual gamers have those and GBAs.
Take a look at the "Must have" list for the Wii. I am seeing more and more titles that people will buy for the Wii and keep. If the soccer moms like the games and then the kids find games they like it becomes a huge win.
When Nintendo came out with the DS I thought that was the DUMBEST idea ever. I figured Sony was going to eat there lunch. I was so wrong.
When Nintendo was talking about the Wii I thought well that may be interesting but the PS3 is just going run away and hide. After I saw the lines at E3 I changed my mind.
The Wii doesn't have the graphics of the PS3 or the 360 but that just doesn't matter. It has some very good games and is fun.

Re:Wiiiii!

[scot4875]

The PS3 is flopping horribly in this department for reasons I cannot fathom.

I think this statement alone sheds light on your entire misguided post.

--Jeremy

MOD PARENT UP

[LrdDimwit]

Before the next gen started, game sales in Japan were on a fairly steady -- but slow -- decline. Interviews on the topic would frequently contain prophecies of doom, saying if nothing changed, gaming as we know it might just end. How is this turned around? Well, if your reliable base isn't so reliable anymore, then you find new customers. This is what Nintendo has spent a couple years figuring out how to do. The attach rate being important is a symptom of the take-a-loss-to-move-consoles strategy, yes, but also a consequence of the idea that there's only so many gamers out there. Nintendo is making the pie bigger, not trying to squeeze more blood from the stone.

Re:Wii = why?

[seebs]

You've pretty much totally missed the point.

It's not supposed to be 1:1; it's just supposed to be a reasonably intuitive interface.

Who are you to make proclamations about a "real gamer"? I've been playing video games for thirty years, on pretty much every platform, I've got a PS3, I've got a PS2 and a gamecube, I've got a dedicated multicore machine I got to run video games on, and when I'm not too busy with work, I game 40-60 hours a week.

The Wii is the best gaming console I've ever had. Seems to me the person missing something is you.