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Murdoch's New Internet Strategy for the WSJ
Reservoir Hill writes "Once Rupert Murdoch's acquisition of Dow Jones & Company is completed later this year, Murdoch plans to provide free access to The Wall Street Journal's Web site, trading subscription fees for anticipated ad revenue. The WSJ web site, one of the few news sites to successfully introduce a subscription model, currently has around one million subscribers and generates about $50 million annually in user fees. Murdoch's decision to move to an advertising based model comes amid reports that newspaper's online profits margins are skyrocketing worldwide. Murdoch's previous internet initiative, his acquisition of MySpace has worked out very well. He actually first discussed this two years ago when he spoke before the American Society of Newspaper Editors on the role of newspapers in this digital world.""
Murdoch's plan is to make the newspaper free because his new revenue model is to shape public opinion with articles to buy his investments.
Unless you appreciate Murdoch's sided opinion, xenophobia, over-dramatization and FUD. Clearly a lot of Brits and Americans are lapping it up.
New fangled computerised print technology combined with old fashion union busting is how Murdoch turned his millions into billions way back in the 80's.
And did you exchange a walk on part in the war for a lead role in a cage? - Pink Floyd.
I don't use ad blockers as I prefer to support sites I enjoy. If I don't want to view the ads, I don't steal their bandwidth. Its that simple.
Mr. Murdoch is very smart businessman and adapts well to new time and technology . That does not change the fact that Murdoch uses its media empire as propaganda in best tradition of Dr. Goebbels. I would not like to see the world where the majority of internet news/commentary sources is controlled by such guy. Thankfully internet is really hard to control now.