Slashdot Mirror

← Back to Stories (view on slashdot.org)

Murdoch's New Internet Strategy for the WSJ

Posted by Zonk on from the strange-days-for-the-paper dept.

Reservoir Hill writes "Once Rupert Murdoch's acquisition of Dow Jones & Company is completed later this year, Murdoch plans to provide free access to The Wall Street Journal's Web site, trading subscription fees for anticipated ad revenue. The WSJ web site, one of the few news sites to successfully introduce a subscription model, currently has around one million subscribers and generates about $50 million annually in user fees. Murdoch's decision to move to an advertising based model comes amid reports that newspaper's online profits margins are skyrocketing worldwide. Murdoch's previous internet initiative, his acquisition of MySpace has worked out very well. He actually first discussed this two years ago when he spoke before the American Society of Newspaper Editors on the role of newspapers in this digital world.""

3 of 62 comments (clear)

  1. The Monkey by handy_vandal · · Score: 3, Funny

    You are aware that the vast majority of normal people who use the Internet actually enjoy the advertisements right? They click on the monkey.

    Is this true? I remain unconvinced.

    Shock the monkey, yes. Spank the monkey, absolutely. But click on the monkey? I dunno.

    -kgj

    --
    -kgj
  2. Works for me by dlc3007 · · Score: 2, Funny

    I would much prefer an ad-based strategy rather than subscription. Adblock works great!

  3. Bill, Hillary, and Rupert by fm6 · · Score: 2, Funny

    I'm still trying to figure out how the dude can be Bill O'Reilly's boss and still be good friends with Hillary Clinton.