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Activision CEO Hoping For $200 PS3, 360 By '09

Posted by Zonk on from the so-say-we-all dept.

Gamespot reports on comments made by Activision CEO Bobby Kotick at this week's Reuters Media Summit in NYC; the publishing veteran feels strongly that deep price cuts are needed in the next two years to ensure that this generation of consoles reaches a truly mass market audience. For comparison: "The original Xbox dropped to the sub-$200 range six months after debuting at $299 in November 2001. The PlayStation 2, which also retailed for $299 when it launched in 2000, fell below $200 in May 2002, and subsequently has sold more than 120 million units as of its seventh anniversary in October. Nintendo's ill-fated last-generation console, the GameCube, was originally listed at $199 when it first went on sale in November 2001, though that price was cut to $150 by May 2002."

81 comments

  1. so another year of awesome wii sales then? by 192939495969798999 · · Score: 3, Interesting

    It's weird to have someone announce that some consoles will not undercut the competition for an additional year, especially with news that the Wii still sells so well that it's barely in stores long enough to collect dust.

    --
    stuff |
    1. Re:so another year of awesome wii sales then? by DeepZenPill · · Score: 4, Informative

      People need to stop using hardware sales as the sole metric for determining success. Nintendo's business plan is fundamentally different than that of MS and Sony because they're actually turning a profit on each console sold. The other two rely on game sales for profits, which seems to be working at the moment for the 360, perhaps slowly followed by the PS3.

      Take a look at recent sales numbers: http://www.vgchartz.com/aweekly.php

      Scroll down to where software sales by system are compared, then subtract out the number of Wii Sports and Wii Play sales from the Wii total to find out the non-bundled sales number. You would end up with software sales as follows (of this generation):

      1. 2,369,203 - Xbox360
      2. 1,944,527 - Wii
      3: 943,709 - PS3

      Nintendo's really moving their systems, but with the exception of Super Mario Galaxy and the two bundled games, has a relative dearth of top 10 titles for the Wii. Xbox360 in terms of hardware sales, while trailing the Wii, and depending on the week selling on par with the PS3, is doing quite strongly in software sales. More expensive system, more expensive games, and still sells a lot.

      So if you're MS, why cut prices just because the Wii is cheaper? They're going to keep on chugging along until their costs come down enough that the increase in game sales from a price cut outweighs the foregone income on hardware sales.

      Nintendo isn't dominating the market but expanding the market, which is exactly what they set out to do. In succeeding at this goal they've shown that there is room for more than one console and discussion of a 'winner' is generally unproductive.

    2. Re:so another year of awesome wii sales then? by pembo13 · · Score: 1

      Did you subtract for the loss Sony and Microsoft reportedly take on their hardware?

      --
      "Thanks for all the money you paid to us. We've used it to buy off ISO among other things" -Microsoft
    3. Re:so another year of awesome wii sales then? by theantipop · · Score: 1

      I'd say considering the 360 has been out for twice as long as the Wii, Nintendo looks to be doing pretty well. Software sales will always lag behind hardware.

    4. Re:so another year of awesome wii sales then? by moderatorrater · · Score: 3, Informative

      Wii Play isn't a bundled game. In addition, you aren't taking into account how much longer the developers have had to work with the xbox 360, which allows for more games like Forza and Mass Effect, the games that take a while to make. Also, there are about 33% more xbox 360s that have been sold. Overall, the Wii is still doing as well or better than the xbox in software sales, which means that overall they're doing much better.

    5. Re:so another year of awesome wii sales then? by KDR_11k · · Score: 2, Informative

      Don't forget that Wii Sports has substantial sales in Japan and is sold separately from the Wii there.

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
    6. Re:so another year of awesome wii sales then? by Anonymous Coward · · Score: 0

      WiiPlay is bundled... with the extra controller that practically everyone needs/wants/gets.

    7. Re:so another year of awesome wii sales then? by John_Booty · · Score: 1

      The numbers he quoted were the number of software titles sold. Why would he subtracts "dollars lost per console sold" from "number of software titles sold?" They're not... the same units.

      --

      OtakuBooty.com: Smart, funny, sexy nerds.
    8. Re:so another year of awesome wii sales then? by bartoku · · Score: 1

      Wii play $50, bundled with a Wii Remote. Wii Remote $40. Wii play is a bundled game, albeit a fun one.
      For awhile the easiest way to get an extra Wii Remote was to buy Wii Play.

      The Wii hardware is the same architecture as the Gamecube, Gamecube has been in developers hands longer than the 360. Arguably the Wii Remote has not. The reason developers are behind, is because they did not plan on the Wii becoming so successful, and did not have games in the pipe.

  2. That'll happen by Dr.+Eggman · · Score: 0

    The same time they start giving away the Wii as a free prize in every Cracker Jack box. Or when the 8th generation systems comes around...

    --
    Demented But Determined.
  3. would buy then by Kranfer · · Score: 2, Interesting

    I saw a similar story in the firehose to this one... As I said there, I would purchase a PS3 if the price was right. $200 is about that price, if this happens, sign me up for one.

    --
    -- Josh
    "Whoopie! Man, that may have been a small one for Neil, but that's a long one for me!" - Pete Conrad
    1. Re:would buy then by flitty · · Score: 2, Interesting

      Honestly, this isn't meant as flamebait, but even at $200 right now, i'd still hold off until some of those "must have" titles start showing up. I bought a 360 because the critical mass of good games hit, and I'm very happy with the games i've played, very much worth the purchase. I just don't see the critical mass of games that are intriguing to me (important point there) that the 360 has.

      Perhaps in a year (like the article says) $200 might be a good price if the titles that are scheduled to come out are as good as sony keeps saying they are going to be.

      --
      Whether or not there is some sort of god, I'm not supposed to say/god is a word and the argument ends there-Smog
    2. Re:would buy then by kalirion · · Score: 1

      Even in a year, $200 will probably be bargain-basement cheap for blue-ray players.

    3. Re:would buy then by slyn · · Score: 3, Informative

      I don't see why people think that the PS3 is expensive. Think of how much you would pay for each feature of the system separately.

      PS3:
      - Blu Ray player: $250++ (on the low end)
      - Games: $100++ (PS2 is like $100ish, and the ps3 has much much much better graphics + potential awesomeness due to blu ray capacity)
      - Internet Gameplay: $50 (Its 50 a year for XBL, for the PS3 its "free" (in the cost of the games and system))

      Congrats, now your at $400. Now think of all the other things you can do with it.

      - Upscale DVD's
      - Play PS1 + PS2 games upscaled (if you have the right one =/)
      - Browse the web (and thus "mod" games.
      - "Hack the matrix"
      - Home (the "Second Life"-like game/thing)
      - and More! (firmware updates)

      And yes, it even runs Linux!

      Seriously though, for all the things you get, I think the PS3 is by far the best value per dollar of the three next gen consoles.

    4. Re:would buy then by theantipop · · Score: 2, Interesting

      The problem is it adds no value to what I really would want it for: playing games. Personally, I couldn't give a damn about high-def movies, or browsing the web or playing games over the internet. There aren't any PS3's left with full back-compatability and of the games exclusive to the console, nothing even remotely interests me.

      I'd buy a 360 for their exclusives if it just came with a damn integrated wifi adapter. The 360 starts to look pretty weak when you take $350 and throw in another $100. IMO, that's s HUGE thing both the Wii and PS3 have over it when comparing costs. I don't know how Microsoft deems it sane to charge 25-40% the cost of a competing console for a key feature their competitors throw in every piece of hardware they sell.

    5. Re:would buy then by Aedrin · · Score: 1

      It plays a few games, is big and bulky and plays a movie format I don't want. Congrats, I'm still at $0.00 It has nothing big that makes you -want- it. So yes, $400 (for a completely stripped version) is expensive because the value is not there. I'm sure the hardware is worth the money though (since Sony loses on money on each console). The enjoyment gotten out of a $250 Wii (which is not stripped down) is far greater (everyone can join in) compared to the PS3.

    6. Re:would buy then by nuzak · · Score: 1

      > I'd buy a 360 for their exclusives if it just came with a damn integrated wifi adapter.

      I can never figure out the huge demand for this sort of thing. Are you in the habit of toting your console around to starbucks? Most people have a switch that has a wifi AP built into it, so it's not like it couldn't stream off your laptop anyway. I can see the appeal of one less wire, but it's a pretty minor aesthetic thing, considering that at the least you need the HDMI (or more likely the bulky component cable plus audio) and the gi-freakin-normous power supply connected too.

      --
      Done with slashdot, done with nerds, getting a life.
    7. Re:would buy then by Anonymous Coward · · Score: 1, Interesting

      I agree it is an amazing machine, but I'm looking for a console on which to play games. I don't have an HDTV (and won't be buying one soon) I have a kickass PC for browsing the web and actually modding games, and firmware updates is not an advantage. I don't give a shit about Home, and I don't care about running linux on my console. I care about playing fun games at a reasonable cost. The PS3 doesn't offer much of either. Right now the PS3 has two games that I could see myself playing, maybe. Both of them are from Insomniac, and a) I think FPS on a console is silly, b) never played much of the other ratchet games. So I'm really in no rush to drop 600$ for only 2 games that might be fun. Instead I bought a Wii @ 250 and got games I -know- will be fun, Mario Galaxy, Battalion Wars ii. The latter game was free (special sale) so it cost me 300$ for 3 games and a console. I'd have to pay double that just for the console if I was to buy a PS3. I plan on buying Secret Rings, Twilight Princess, and more as time goes on. It's an amazing machine, but it really isn't much of a gaming console. And it probably won't be for a while. When the only 2 games on your console that matter come from the same company you've got a big problem. (not to bash Insomniac, they're awesome)

    8. Re:would buy then by theantipop · · Score: 1

      I rent and have no access to my modem and router. It's physically impossible for me to run a cable.

    9. Re:would buy then by slyn · · Score: 1

      The problem is it adds no value to what I really would want it for: playing games. Personally, I couldn't give a damn about high-def movies, or browsing the web or playing games over the internet. There aren't any PS3's left with full back-compatability and of the games exclusive to the console, nothing even remotely interests me.

      If you don't care about high-def movies, then take solace in that the PS3 can store something like twice what the 360 in it's games due to the extra space in blu ray disks. That means that the if all you use the PS3 for is playing games, the graphical potential is higher, as well as the sort of Mass Effect epic storyline potential (think of what that game might have been if instead of 7 gigs of available content (dual layer dvd) it had 25 gigs of available content (blu ray)). Browsing the web might not be great for slashdot, but if you do enjoy modding games, it gives you a medium to do so, and thus brings it more to feature parity with PC gaming. As to the backward-capability, yea not all models are created equal, but there are still 80 gig models left in stores (2 out of the 3 gamestops within 3 miles of my house still have a few 80 gigs).

      I couldn't give a damn about high-def movies, or browsing the web or playing games over the internet.

      Yet the fact that the 360 doesn't come with wireless internet bothers you? I agree that MS wayyyyyyyyyy overcharges for their wireless adapter (I bought mine off of newegg and saved $10. now apparently the savings is $12), but you contradict yourself in saying internet gaming doesn't matter to you, then complaining the 360 doesn't have the wireless internet capabilities.
    10. Re:would buy then by burndive · · Score: 1

      Heck, I would buy the PS3 at $250 simply because it's a 3.2GHz 8-core Linux box. Blu-ray is just icing, and I would still prefer movies in HD DVD. BD+ and Region Coding == annoying.

      --
      ...because "hacker" sounds way sexier than "code drone."
    11. Re:would buy then by plague3106 · · Score: 1

      I can never figure out the huge demand for this sort of thing. Are you in the habit of toting your console around to starbucks?

      Or perhaps its much easier to have WiFi than run cables all over your house? I'm glad with Wii comes with wireless; since i already have a wireless network, I was up and running after plugging it in, no need for me to figure out how to run cables through a wall.

    12. Re:would buy then by theantipop · · Score: 1
      I would be contradicting myself if there weren't the Live Arcade.

      If you don't care about high-def movies, then take solace in that the PS3 can store something like twice what the 360 in it's games due to the extra space in blu ray disks. That means that the if all you use the PS3 for is playing games, the graphical potential is higher, as well as the sort of Mass Effect epic storyline potential (think of what that game might have been if instead of 7 gigs of available content (dual layer dvd) it had 25 gigs of available content (blu ray)). Show me a game where this potential meets with reality and I'll agree.

      Browsing the web might not be great for slashdot, but if you do enjoy modding games, it gives you a medium to do so, and thus brings it more to feature parity with PC gaming. Which is why I'll stick with my PC for this. I'm not saying there is no merit to the PS3. What I am saying is that for me it brings nothing new or interesting to the table in terms of gaming, which is all I'm interested in when speaking of game consoles. I expect a lot of people feel similarly.
    13. Re:would buy then by Anonymous Coward · · Score: 0

      Keep in mind those 7 SPEs are NOT the same as the 1 general purpose PPC core on the Cell processor. You have to do some acrobatics to make good use of them. (Probably not as awkward as GPGPU, but still challenging.)

    14. Re:would buy then by nuzak · · Score: 1

      7 core. One SPE's disabled, and another one is running the hypervisor. Only one of those cores is a full-blown CPU.

      The Xenon's got 6 full cores at the same clock speed as the Cell's CPU core. They are in-order though, and well, it's sure been a bitch getting linux booting on it (there was a hack that succeeded, but it got patched and locked out. Those eFuses are a bitch.)

      --
      Done with slashdot, done with nerds, getting a life.
    15. Re:would buy then by NonSequor · · Score: 1

      Show me a game that completely fills a Bluray disc with anything other than prerendered video and I'll show you a game that will never earn back its development costs.

      --
      My only political goal is to see to it that no political party achieves its goals.
    16. Re:would buy then by Anonymous Coward · · Score: 0

      The problem is it adds no value to what I really would want it for: playing games

      If game developers can't find any way to use 54Gb per disk to make the games more fun, then the game developers are retarded.

      This is quite possibly the most short sighted comment ever.

      Wait until we see what FFXIII looks like before we make judgement. I personally think the ps3 will completely pwn the 360 graphically and in terms of raw processing used on things like AI ad interactive environments, but only in the hands of brilliant developers.

    17. Re:would buy then by Anonymous Coward · · Score: 0

      Think of how much you would pay for each feature of the system separately.

      PS3:
      - Blu Ray player:

      I wouldn't buy a Blu Ray player. So $0.00

      - Internet Gameplay

      I don't play online. So $0.00

      - Games:

      Now I do play games. But the PS3 doesn't really offer me anything
      I want that the Wii and Xbox 360 can't already give me, so there's not much
      value there either.
    18. Re:would buy then by G+Fab · · Score: 1

      You can't run Linux on an XBOX 360, so who cares how many cores the Xenon has in this context? What an odd reply.

        The Cell is a very interesting processor, and it's obviously superior to the Xenon in many ways. The fact that the PS3 is the most open mass produced console in recent history is a valid selling point.

      If you like games... well I'd advice the new xbox and a long term warranty.

    19. Re:would buy then by LKM · · Score: 2, Insightful

      I own a PS3. I use it for playing games. It cost 600 bucks.

      It doesn't matter that the PS3 also does all this other crap, it's still 600 bucks for a console used for playing games.

    20. Re:would buy then by gEvil+(beta) · · Score: 0, Redundant

      Maybe you keep your computer right next to your TV in the living room. Many of us keep our computers in the office.

      --
      This guy's the limit!
  4. Where's the money? by cthulu_mt · · Score: 1

    I don't see any indication that Activision will be giving Sony/MS a subsidy for their consoles. I also like spending other peoples money but lets be realistic.

    --
    Virginia is for lovers. EVE is for griefers.
    1. Re:Where's the money? by ByOhTek · · Score: 1

      wasn't the low end PS3 close to this point when Sony gave it the Ax, and gave the next model up the low-end slot?

      --
      Self proclaimed typo king, and inventor of the bear destroying coffee table (patent not pending).
    2. Re:Where's the money? by Carnildo · · Score: 1

      Sort of. The price cuts to the low-end models were to clear out existing inventory so the low-end model wouldn't be competing with the next model up.

      --
      "They redundantly repeated themselves over and over again incessantly without end ad infinitum" -- ibid.
  5. Ill-fated? by Orange+Crush · · Score: 2, Insightful

    Granted, the Nintendo GameCube wasn't the most popular console last time around. But it sold reasonably well and made Nintendo a tidy profit. I'd hardly call it "ill-fated."

    1. Re:Ill-fated? by DDLKermit007 · · Score: 1, Insightful

      Indeed...for an ill-fated console Nintendo sure made a ton of money while MS never got into the black, and as to if Sony ever got into the black is still up for debate. All the sources I know though point to that the PS2 never did make an overall profit. When it comes down to who will be around when investors want to ax divisions that aren't making money Nintendo will be the only one who doesn't have to worry.

    2. Re:Ill-fated? by Aladrin · · Score: 1

      "Ill-fated" may be a harsh and poorly chosen phrase, but the GameCube is not exactly going down in history as a favorite for gamers. After the success of the N64 (everyone wanted one), the GC just seems... lame. I had one and actually sold it well before the Wii came out. It simply wasn't worth dusting so often.

      Were there a few 'good' games? Sure. But the Wii already has more 'good' games (IMO) than the GC had over its entire lifespan. That's pretty pathetic. And compared to the number of titles that the PS2 had that were 'good'... Well, the GC wasn't worth even looking at. I think even the original XBox had as many 'good' titles as the GC.

      Whether the company makes a profit is definitely -not- a major concern for most gamers. It's like saying the Red Coats' coats were really well made. I'm sure someone cared, but not most people.

      --
      "If you make people think they're thinking, they'll love you; But if you really make them think, they'll hate you." - DM
    3. Re:Ill-fated? by CastrTroy · · Score: 3, Interesting

      Nintendo doesn't have any option but to make money on their console division, because that's the entire company. I find is amazing that Nintendo is even in the game at all anymore. When the other companies don't even have to make a profit, it becomes very hard to compete against them. They have had consoles with not-so-high sales numbers the previous 2 generations (before the Wii), but the fact that they made a profit through all that shows that they must be doing something right.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    4. Re:Ill-fated? by seebs · · Score: 1

      I haven't seen convincing evidence that Sony didn't make a couple-few billion on the PS2. Less if you look at the "losses" of the PS3 dev cycle...

      --
      My blog: http://www.seebs.net/log/ --- My iPhone/iPad app: http://www.seebs.net/seebsfrac/
    5. Re:Ill-fated? by jbellis · · Score: 1

      > All the sources I know though point to that the PS2 never did make an overall profit.

      Huh? Sony's games division turned a phenomenal profit for several years before the ps3 started draining huge amounts of money. That profit is mostly ps2, with some psp thrown in.

      PS2 made Sony a _lot_ of money.

    6. Re:Ill-fated? by DarkRhystar · · Score: 1, Interesting

      I find it amazing that Sony is still around actually. Nintendo always makes money on their console and they're the only one of the three to consistently turn large profits from the gaming industry. By comparison, its two competitors spend their time either sinking into the red and losing money or going back and forth between making and losing money.

      If anyone was to survive in this industry, it would be Nintendo because they've proven time and again that they can profit from anything (even Gamecube-esqe sales). At this point, it's a wonder that Sony's stakeholders aren't raising more complaints about Sony's business model of selling their console for a heavy loss. If the PS3 fails any harder than it already has been so far, the future of a PS4 looks mighty grim. Sadly, most of this is due to shoehorning their BluRay format into the console which forced the price to skyrocket even to the point where they would sacrifice functionality of the unit to keep the costs down.

      Meanwhile, Microsoft is finally starting to post gains with their gaming division which is practically unheard of. If they could overhaul the 360 to get rid of the costs and negative PR added by continuously having to deal with RRoDs, it's likely that the 360 would stay in the black.

      All in all, Nintendo will continue on its merry way making Mario and Zelda games until the end of time. Microsoft will continue attempting to take over your home media center and continue trying to kick Sony in the balls at every opportunity. Sony will continue pushing their BluRay player even as it destroys their games division.

    7. Re:Ill-fated? by DDLKermit007 · · Score: 1

      Yes, they make quarterly profits. Even the Xbox did that. Thats easy once you sink a ton of losses getting the first system out the door. With those costs factored in the PS2 made Sony very little money if any overall. Not to mention the failure rate of PS2s doesn't exactly help their bottom line. I'm an owner of 4 dead PS2s, and one mildly working PS2. It's easy to hit the numbers sold that they have with their system when the systems are that shoddily built.

    8. Re:Ill-fated? by DDLKermit007 · · Score: 1

      Wow, great circular argument ya got there. I haven't seen any convincing evidence that Santa doesn't exist either (see how dumb that sounds?). They don't exactly have any numbers saying they did make a few billion off the PS2. Investors like those statements. Sure they did a few billion in sales, but the dev costs of the system, manufacturing, and such nullify just about all of that money from being anywhere near what say Nintendo did in profits, and thats still if they managed to get into the black. Maybe it's just me, but I don't think it looks good at a board meeting when you say your top of the heap, yet the last place loser in sales numbers has been making profits almost since inception of their product, not to mention numbers you dream of.

    9. Re:Ill-fated? by nuzak · · Score: 2, Informative

      Sony has been making a per-unit profit on the PS2 for years. It's going to take them a while to get the same on the PS3, but it'll likely happen too. The DVD format, BTW, was also a big cost for Sony when the PS2 came out, but it worked out well for them. Sony is arrogant, but not entirely stupid.

      --
      Done with slashdot, done with nerds, getting a life.
    10. Re:Ill-fated? by nuzak · · Score: 1

      > I'm an owner of 4 dead PS2s, and one mildly working PS2.

      And I've only ever owned one. The consistent factor here appears to be you.

      --
      Done with slashdot, done with nerds, getting a life.
    11. Re:Ill-fated? by seebs · · Score: 1

      I agree that they probably didn't make as much money as Nintendo did, but basically, if you sum their game division profits and losses... Of course, it's hard to tell what's PS1 and what's PS2. I don't think the PS2 made MUCH money, but the recent huge losses appear to have to do with the PS3, and with the huge cost of developing it.

      --
      My blog: http://www.seebs.net/log/ --- My iPhone/iPad app: http://www.seebs.net/seebsfrac/
    12. Re:Ill-fated? by VGPowerlord · · Score: 1

      I have to agree with nuzak. I still use my original PS2 which I think I bought in early 2002. I've never had to have it repaired either.

      --
      GLaDOS for President 2016! "Well here we are again. It's always such a pleasure." -- GLaDOS, 2011
    13. Re:Ill-fated? by Gravatron · · Score: 1

      Nintendo only makes videogames? Dude, they also make killer money from licenseing francises like mario, pokemon, zelda, etc out to movie, tv, and comic companies. Combine that with their cheep hardware and them farming out some of their francises to 2nd parties, and its a recipie for cash.

    14. Re:Ill-fated? by absoluteflatness · · Score: 1

      Whether the company makes a profit is definitely -not- a major concern for most gamers.

      I've always had trouble understanding the people who engage in arguments about which game company has the better business model, as if that made some difference. I owned a GameCube and currently own a Wii, but I didn't buy them because I knew Nintendo was making a profit on my console purchase (if anything, it makes me think they could afford a price drop).

      However, while I'm acutely aware of the relative unpopularity of the GameCube among the consoles of the last generation (hey, it beat the Dreamcast), I have to disagree with your statement that the Wii already has more "good" games than the 'Cube had. I would say that the Wii's current Mario and Zelda offerings (Galaxy and Twilight Princess) beat those for the GC (Sunshine and Windwaker), and possibly the GameCube's best game, Resident Evil 4, has already gotten a quick Wii port, the GameCube still wins for now. Talk to me again after Super Smash Bros. Brawl comes out and we'll talk. The GameCube had a number of excellent games (Resident Evil 4 would've been an absolute coup for the console if it had arrived earlier and had stayed exclusive), and I only feel that I can place Mario Galaxy, Zelda, and Metroid Prime 3 in that category so far for the Wii.

      Hopefully, the sheer number of Wii consoles in the hands of consumers will save the Wii from what I feel was the GameCube's undoing, a lack of attention from 3rd party developers. Nintendo, as of late, has had increasing focus on their 1st and 2nd party offerings, and while I have a deep abiding love for Zelda and Mario games, I'm also a console RPG, sports game, and driving game fan, among other things. On the GC, you could find inferior ports of sports and driving games pretty easily, but the RPG-type games I was looking for were mostly absent (curse you, PlayStation, you stole my Square games!). I've already had some bad cross-platform Wii experiences, such as with the ubiquitous EA Sports games, but it looks somewhat like developers are taking notice. Now to get them to realize that the Wii isn't only owned by casual gamers...

      Once I pull off that trick, I can move on to convincing publishers to release games for Linux by the time Fallout 3 is released...

    15. Re:Ill-fated? by enderjsv · · Score: 1

      wow, you REALLY think Sony is in the red with the PS1 and PS2? You might argue that they never made much money off the hardware, but they raked in the dough with the licensing. Sony made money off of EVERY game ever sold on their system. I'd bet you large sums of money that Sony made a significant profit in the last two generations. And lets not kid ourselves about the Gamecube. It might have made a small profit, but it was the GBA and the DS that was keeping Nintendo in business. They weren't livin on Gamecube sales, that's for sure.

    16. Re:Ill-fated? by CastrTroy · · Score: 1

      They are making per unit profits, but have they ever regained the money they spent on developing it? Or the money they lost on the first 50 million units? Same goes for the PS3. They may eventually start selling them for more than it costs to make them, but they are already in a deep whole. And with the PS3 not selling as well as previous generations, it will take them a long to make up all the money they lost.

      --

      Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
    17. Re:Ill-fated? by AngelWind · · Score: 1

      The PS2 worked out for Sony for DVD because there was a big difference between watching a VHS tape of your favorite movie, and having it in 5.1 surround sound with better video, even if DVD movies were expensive then. DVD players were about the cost of a PS2, so this was a no-brainer to get a system that could play DVDs as well as games, plus the PS1 library was backwards compatible with it.

      The PS3 is trying to push the same kind of magic, but DVDs are now so entrenched to the point where all you need is to wait a couple of months and you can get the "new" releases you wanted for about half the price, while HD movies are around $30-$35 for a new release and take longer for the prices will fall in the same way regular DVDs do (unless the movie sales suck, then they'll try to push them out as quick as they can). People have built up their DVD library from the VHS collections they replaced, and they don't seem to want to do the same thing again for HD-DVD or BluRay.

      Maybe if they had spent time trying to make a game console instead of trying to sneak BluRay in the backdoor as a marketing ploy and not insult their market by being pricks, they might be doing better than they are now.

    18. Re:Ill-fated? by LKM · · Score: 1

      "Ill-fated" may be a harsh and poorly chosen phrase, but the GameCube is not exactly going down in history as a favorite for gamers.

      In the sudent flat I lived a few years ago, we had a PS2 and a Cube. Most of the time, the PS2 wasn't even plugged into the TV. Depending on what you use your console for, the Cube may be the clear winner of the last gen; four controller ports from the get-go and tons of Party games sealed the deal for us.

      Why play GTA when you can race your pals in Mario Kart? :-)

  6. Sony and Microsoft would like... by Anonymous Coward · · Score: 1, Insightful

    Activision games to be listed for under $10.

    1. Re:Sony and Microsoft would like... by iainl · · Score: 1

      Actually, that's very insightful indeed - Activision were at the head of the queue of publishers pushing for the $60 pricetag on 360 games come launch time. They were also at the head of the queue labelled "people responsible for lazy PS2 ports", oddly enough.

      --
      "I Know You Are But What Am I?"
  7. That's just silly by Minwee · · Score: 4, Funny

    You'd think that with what the CEO of Activision makes he could afford more than $200 for a PS3.

  8. Xbox could drop. by GregPK · · Score: 1

    I could easily see this an the wii still selling out. But, it would likely give a big boost to the Xbox 360 sales and nearly destroy PS3 during holiday. Xbox 360 Core - 225 Premium - 300 Elite - 375

    1. Re:Xbox could drop. by Shadyman · · Score: 1

      The Wii would have to be in stock for it to sell out.

  9. Girl Hoping For $2.13 Pony (Brown) By '09 by Anonymous Coward · · Score: 0

    Maybe $2.63 after she gets her allowance next week.

  10. Sciros hoping for $5 PS3 by 2009 by Sciros · · Score: 1

    $200? Let's be optimistic here!! Also just in time for Final Fantasy XIII would be ideal.

    --
    I like basketball!!1!
  11. Wishful thinking. by Boogaroo · · Score: 3, Insightful

    Lemme see...Head of company only responsible for making profits off software expects hardware manufacturers(MS/Sony) to take even larger losses on their hardware just to make the software companies happy. Yeah, that'll happen any day now.

    There's a point where the loss might be a justifiable risk and MS/Sony bean counters have already worked that dollar figure out. Activision's, or any other software vendor's most sincere wish for a price cut isn't going to make a bit of difference when the managers at Microsoft or Sony have meetings to determine when to make that choice. Trying to put pressure on the console makers by making this a press release just makes Activision look dumb.

    1. Re:Wishful thinking. by MBCook · · Score: 1

      Maybe they shouldn't make hardware so expensive they have no choice but to sell it at tremendous losses? You don't have to make profit on every console, but you don't have to lose $200 per console at the start either.

      --
      Comment forecast: Bits of genius surrounded by a sea of mediocrity.
    2. Re:Wishful thinking. by KDR_11k · · Score: 1

      It's a way of saying "we are not happy with the current performance of your system and are thinking about migrating to another to increase profits".

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
    3. Re:Wishful thinking. by Boogaroo · · Score: 1

      Yes, but that decision would have been made four years ago while designing the machines. It's a little late to change that now. Perhaps they'll consider this a lesson to learn.
      While I like my Wii, I hope that the competition will continue so that we all benefit next generation.

    4. Re:Wishful thinking. by Anonymous Coward · · Score: 0

      You do have to admit though, Sony has alot more to gain by dropping the price on their players then Microsoft does.

      Sony is in the midst of a format war. all it would take to really win over the market is to start dumping more and more blu-ray disc players into the market for them to pull a win over HD-DVD.

      Personally i'm surprised that they're still even being considered as a new format with the large price difference between players! for $200 i can buy a Microsoft XB360 HD-DVD player, spend about $10 on an adapter from newegg and have it up and running within 30 minutes with some hacked drivers. I'd have already done it but i'm waiting to buy a TV that i'll be able to see the difference on!!

  12. Something seems out of wack by jonesy16 · · Score: 4, Interesting

    So the CEO of a game company that sells . . . oh let's start with Rock Band, for about $170 to run on a game console that he wants to cost $200. I'm not sure if this is a sign of good things (e.g., hardware costs coming down so you're only spending money on content), or content prices going up to compete with hardware costs. I mean, remember the day when your computer costs $2k and games were $30 to $40? Is that easier or harder to stomach when hardware costs are equivalent to only 3 or 4 games? I, for one, was a little outraged to find that Guitar Hero III for the Wii was $90. For what? Well, music licensing I guess, but still, $90 for a game.

    1. Re:Something seems out of wack by Turken · · Score: 1

      It's not quite as bad as you make it out to be.

      First off, Rock Band is a Harmonix/MTV game, whereas Guitar Hero III is the Activision game. And second, in both cases the high price of the supposed "software" is directly the result of the actual software coming bundled with hardware peripherals. If you buy just the Rock Band or Guitar hero software (they are sold separately for some of the systems) then you'll find that the software is the same price as any other new release on said system.

      Of course, if Activision is demanding cheaper consoles, then we need to start demanding cheaper 1st party peripherals (or ANY unbundled peripherals for that matter) from them as well.

    2. Re:Something seems out of wack by uchihalush · · Score: 1

      Is it just me or are you trolling?

      The wii version comes with both the game and *HINT* Guitar. Buy the game alone for 50 bucks like you normally would. Again Rockband, alone it has the standard prices of respective consoles ($60 game for ps3 & x360). It has yet to come out for the ps2, that's in december and even that will have a similar pricing scheme, Game only ($50), with hardware? 160. Now why 160? you get a drum set, a guitar, and a microphone. That's a damn good deal if I do say so myself.

    3. Re:Something seems out of wack by jonesy16 · · Score: 1

      Well I wasn't intending to troll, I'm far too busy to waste time with that. I'm just posing the observation that console prices are quickly approaching the prices of the games we play on them and wondering how other people feel about that. You and someone else have both posted that yes, that price does include "hardware". In the case of guitar hero III for the wii that means they give you a plastic controller shaped like a guitar with a few buttons on it. Worth $40? I'd wager not since it's really just using the Wiimote to do all the hard work.

      But that point aside, I just find it interesting that we're heading in that direction. What will game prices be like for the next generation? $70 - $80 per game?

    4. Re:Something seems out of wack by grumbel · · Score: 1

      ### I'm just posing the observation that console prices are quickly approaching the prices of the games we play on them

      This has always been the case for consoles. Back in the day of the SNES games where 100-150DM and I payed for the console 266DM, The N64 was 300DM, and games where often 100-150DM. Gamecube was 400DM, games were 100DM. If anything, games have gotten cheaper (even so XBox360/PS3 seem to try to conquer that trend, since prices are $10 up from last generation).

      Guitar Hero is the *very rare* exception, not the rule. Aside from Steel Battalion and Rock Band, which also come with huge special controller(s), I really don't know a single other game that comes as such a high price. Now are the controllers overpriced? Yes, I would definitvly say so. I would also say that Guitar Hero is overpriced, considering that the game is really just a few music tracks plus notes and hasn't changed much at all over the years.

      However you are really comparing apples and oranges when you mix that with PC pricing, since PCs always have been *far* more expensive then a console. Back in the day of the N64 I payed 3000DM for my PC, thats ten times what a console cost at that time.

  13. $200 and it comes with... by fredan · · Score: 1

    ... duke nukem forever!

  14. What would a $200 PS3 look like? by Alzheimers · · Score: 1

    To get a PS3 down to $200, what would you *actually* be getting? I'm guessing the following features:

    No Hard Disk included
    No DualShock controller included
    No Wifi adapter
    No bundled software
    No component/HDMI cables
    An external power brick
    Ad-supported version of PSN

    I'm not excited enough for a PS3 that for $200 all these "Features" would make me buy it. The only game I currently want but can't have is Ratchet & Clank. And that'll only be $19.99 on the budget shelf when I eventually do get around to getting a PS3.

    1. Re:What would a $200 PS3 look like? by Anonymous Coward · · Score: 0

      No Hard Disk included
      Personally, I would prefer this since I can get a generic laptop one quite easily.

      No DualShock controller included
      I would just use one from the old Playstations

      No Wifi adapter
      Already have cables running to the hub.

      No bundled software
      It's a console why would it have bundled software? Although a couple of remainder games would be nice.

      No component/HDMI cables
      I was of the understanding that it doesn't come with these anyway; although this might have since changed.

      An external power brick
      Big fat deal.

      Ad-supported version of PSN
      It's going to have ads on it sooner or later the question is if the are exclusivly for Sony.

    2. Re:What would a $200 PS3 look like? by iainl · · Score: 1

      Given that only the other week Sony announced they were putting the PS2 power brick back inside the main machine _as a cost saving measure_ I fail to see why they would put it outside on the PS3.

      But bring it on; I'd quite like a $200 BluRay player.

      --
      "I Know You Are But What Am I?"
  15. Corrected numbers by LWATCDR · · Score: 1

    You need to add back in Wii play. It isn't a pack in. That adds over Three million to the Wiis software sales numbers.
    That pushes the Wii past the 360 in total software sales.

    --
    See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    1. Re:Corrected numbers by DeepZenPill · · Score: 1

      Wii play isn't bundled with the Wii, I should have clarified. It is bundled with a Wii remote however, so gamers looking to purchase a second Wiimote (a pretty common occurrence) will pick up the combo package. Regardless, the point I was trying to make wasn't really which system is #1 and which is #2 in sales. I only picked the most recent week's data which is just one point in time and gives a limited view of sales by itself.

      The point is that both a cheap system with cheaper games and an expensive system with expensive games are coexisting and selling games at roughly the same pace. There will be overlap between each system's "fanbase" and there will be those that gravitate towards one or the other since they serve distinctly different purposes. At the rate the industry is growing, this is obviously a good thing for both the consumers and producers.

  16. Re:Bobby should get a clue by BarneyL · · Score: 1

    The PS2 has sold over 100 million and is still selling. I'd consider that pretty mass market and it has a lot of buttons on the controller.

  17. Incredible Wii Software Sales! by LKM · · Score: 1

    1. 2,369,203 - Xbox360
    2. 1,944,527 - Wii
    3: 943,709 - PS3

    What? That's without Wii Play (which is a stand-alone product) and Wii Sports (which isn't bundled in Japan)? This can't be right. The Wii is doing a hell of a lot better than I expected, almost on par with the Xbox even though the Xbox appeals to a much more "hardcore" crowd! That's incredible!

  18. PS: Mass market, or specific subset of market? by LKM · · Score: 1

    Yeah, the PS2 sold more than any other console in history, but it also sold mainly to males between 15 and 25. You don't see a PS2 with a box like the Videopac had, showing a whole family playing games. So in a way, while the PS2 sold a huge amount of consoles, it didn't really reach the mass market, only a very specific subset of the whole market.

  19. Re:Bobby should get a clue by Yvan256 · · Score: 1

    I think you're confusing "sold a lot of units" with "mass market". Also, consider how long the PS2 has been out, only 100 millions sold in nearly a decade is pathetic for a "mass market" product.