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Yahoo, Adobe To Serve Ads In PDFs

Posted by kdawson on from the something-else-to-block dept.

Placid writes to alert us to a new channel opening up between advertisers and our eyeballs: PDFs with context-sensitive text ads. The service is called "Ads for Adobe PDF Powered by Yahoo" and it goes into public beta today. The "ad-enabled" PDFs are served off of Adobe's servers. The article mentions viewing them in Acrobat or Reader but doesn't mention what happens when a non-Adobe PDF reader is used. The ads don't appear if the PDF is printed.

1 of 213 comments (clear)

  1. Preview by Jerry+Rivers · · Score: 3, Interesting

    I have a sneaking suspicion that this won't work in Preview in OS X. At least for a while 'til Apple can get revenue from it. Preview, for those not familiar with it, basically renders Adobe Reader pointless on a Mac, especially because it is about ten times faster than Reader. So for stuff that doesn't require Acrobat Pro, Preview rules.

    --
    The pursuit of absolute tolerance leads to the most rigorous and ludicrous intolerance. - REX MURPHY