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Yahoo, Adobe To Serve Ads In PDFs

Posted by kdawson on from the something-else-to-block dept.

Placid writes to alert us to a new channel opening up between advertisers and our eyeballs: PDFs with context-sensitive text ads. The service is called "Ads for Adobe PDF Powered by Yahoo" and it goes into public beta today. The "ad-enabled" PDFs are served off of Adobe's servers. The article mentions viewing them in Acrobat or Reader but doesn't mention what happens when a non-Adobe PDF reader is used. The ads don't appear if the PDF is printed.

2 of 213 comments (clear)

  1. Slightly Offtopic but... by Bryansix · · Score: 0, Redundant

    does anybody else experience a huge slowdown (and sometimes freezing) of IE when that Dice ad with all the stupid looking Avatars is on the screen?

    Also, I think ads in PDF's are a bad idea. PDF's load too slowly as it is.

  2. Dear Adobe, by DigitAl56K · · Score: 0, Redundant

    Please stop raping the PDF format.

    Thanks!

    - The Internet.

    P.S. Foxit.