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Yahoo, Adobe To Serve Ads In PDFs

Posted by kdawson on from the something-else-to-block dept.

Placid writes to alert us to a new channel opening up between advertisers and our eyeballs: PDFs with context-sensitive text ads. The service is called "Ads for Adobe PDF Powered by Yahoo" and it goes into public beta today. The "ad-enabled" PDFs are served off of Adobe's servers. The article mentions viewing them in Acrobat or Reader but doesn't mention what happens when a non-Adobe PDF reader is used. The ads don't appear if the PDF is printed.

7 of 213 comments (clear)

  1. Ad "Enabled" by Jeremiah+Cornelius · · Score: 5, Funny

    Funny use of the word "enabled".

    Yeah. Soon to be "Ad Disabled" once my proxy is updated.

    --
    "Flyin' in just a sweet place,
    Never been known to fail..."
  2. urgent need by FranTaylor · · Score: 4, Funny

    Why do I suddenly feel an urgent need to rush to the store to buy some Lightspeed Briefs?

    1. Re:urgent need by saboola · · Score: 5, Funny

      Before you know it they are going to b ... Lightspeed briefs, style and comfort for the discriminating crotch. e interrupting my comment writing with ads.

  3. Because the consumer asked for it. by TheGeneration · · Score: 4, Funny

    Obviously Yahoo and Adobe are doing this because the constumer asked to have ads served to them. Clearly they had customers calling them daily "Where are my ads? I want ADS!!!"

    I wish some of these tech companies would take a hint from craigslist. You can make money and have happy customers.

    --


    The Generation
    I'd say something witty here, but I'm not that bright.
    1. Re:Because the consumer asked for it. by mackermacker · · Score: 2, Funny

      Are you saying tech companies should offer casual encounters with college girls and lonely housewives? Sounds like a plan to me, they win my vote!

    2. Re:Because the consumer asked for it. by Carnildo · · Score: 5, Funny

      "God is dead" - Nietzsche, 1882

      "Nietzsche is dead" - God, 1900

      "Nietzsche is God" - The dead, 1918
      --
      "They redundantly repeated themselves over and over again incessantly without end ad infinitum" -- ibid.
  4. Shooting the Moon! by eli+pabst · · Score: 2, Funny

    Awesome! I was wondering how Adobe was going to make Acrobat Reader even more of a bloated monstrosity than it already is. What a better way to expand its memory footprint than to integrate some kind of ad management function. I hope they use Flash ads for this. I can smell the sweet aroma of burning RAM already!