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Game Journalist May Have Been Fired Over Negative Review

It started as a rumour post on Kotaku and a Penny Arcade comic strip: reviewer Jeff Gerstmann was fired from the gaming news site Gamespot for giving the co-op action title Kane and Lynch a low score, and snarking on the game in the review. The catch? The firing was dictated by games publisher Eidos, who didn't appreciate the veteran reviewer's tone in the piece. Their ad campaign (spread across the entirety of the Gamespot site) may have been used as a bargaining tool of some kind. Joystiq has a lengthy, detailed summary of this event and its implications, which is no longer technically a rumour. Gerstmann confirmed to the blog that he has been let go from the C|Net-affiliated site, but as of right now can't talk about the details. "The ramifications of the story, if true, are huge. Readers should fairly expect there to be an inviolable firewall between advertising and editorial in journalism, and game journalism (yes, that includes "just reviews") is no different. While our industry has had its fair share of accusations of impropriety, nothing so far has been proven beyond a shadow of a doubt. Giving a publisher the power to fire a senior editor is a line no outlet should be willing to cross." Update: 11/30 17:40 GMT by Z : The Joystiq story continues to be updated, and Tycho has put up what the PA guys heard about the tale in text. Joystiq also has an additional post about the story, with a brief (noncommittal) response from Gamespot.

8 of 397 comments (clear)

  1. Update - 7:12 AM EST by dlZ · · Score: 5, Informative

    From Joystiq:

    Update - 7:12 AM EST: Jeff has confirmed his firing to us via e-mail, but says he's "not really able to comment on the specifics of my termination." He added that he's "looking forward to getting back out there and figuring out what's next." We're still digging.


    I haven't given Gamespot reviews any real thought in a long time, due to the massive amount of advertising games would get on the main page at the same time the review was out.

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    1. Re:Update - 7:12 AM EST by nobodyman · · Score: 4, Informative

      I haven't given Gamespot reviews any real thought in a long time, due to the massive amount of advertising games would get on the main page at the same time the review was out.

      What's funny is that the same thing happened back when the Spiderman 3 game came out. There was a similar advertising deal where the site was skinned with spiderman artwork and there was even a "countdown" clock leading up to it's release. The trick is that the review was held until launch day. Sure enough, clock hit zero and the review hit: 6.6. I'm sure Activision was pissed but it earned Gamespot some respect. Jeff Gerstmann didn't do the review, but as the editorial director I'm sure he took the heat. I wonder if the Kane and Lynch review was the final straw.
  2. Re:Ebert, Filthy, and game reviewers by moranar · · Score: 4, Informative

    Roger Ebert is still alive... You mean Gene Siskel?

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    "I think it would be a good idea!"
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  3. Community blacklash by Arrow_Raider · · Score: 5, Informative
  4. It's the same in Finance by InbredTom · · Score: 4, Informative
    As an investment banker I can confirm that this practice is common in the world of Finance too. Banks will often pay a newspaper, investment magazine, investment orientated website a fee in return for their product being 'officially recommended' by the journalist. When I discovered this in my own industry I was (maybe rather naively) shocked; but the ramifications of my discovery are that one needs to question the independence of reviews in ANY industry.

    I know to take reviews left on online retailers with a pinch of salt, ie they are probably more shills writing for most products than genuine reviews - how many times have I left a +ve review? None. How many times have I left a -ve review? Often. Even when reading reviews written by supposedly authoritative journalists working for supposedly independent journals, one must always my mindful the likelihood that the author is not just writing out of a passion for the subject, but just because he has been financially rewarded for writing +ve spin to his/her readership. Evil I know.

    There is a magazine in the UK called Which? I believe it is a not-for-profit organisation that carries out reviews of a wide range of products. I recommend.

    [I didn't get paid by Which? to say that]

  5. Re:But, my question is... by grumbel · · Score: 5, Informative

    ### Is the game as bad as he said?

    He gave it a 6/10, Metacritic had an average of 6.5/10 last time I looked, so he isn't alone with his opinion.

  6. Re:This is not the whole story! by Anonymous Coward · · Score: 5, Informative

    Actually, reviewers use a separate live service called PartnerNet instead of the one the public does. Otherwise there'd be huge problems with secret achievements being unlocked before a game is even released, info leaks etc., and not to mention there'd be problems from hell where reviewer accounts would get banned for playing games before release dates. Example: people got nailed for playing Halo3 copies that were picked up before the launch date.

    That particular Intarwebz Forumz Detective has forgotten his common sense; please don't follow him around just because he has his siren blaring. If anything, seeing achievements on Gerstmann's normal account could just as easily mean he tried to give it another shot or was doing even more research or something.

    Links of interest because I'm too lazy to figure out how to properly tag the words I was going to tag in the paragraph:

    PartnerNet info: http://www.google.com/search?q=xbox+PartnerNet&hl=en
    Halo3 Bans: http://www.google.com/search?hl=en&q=halo+3+banned+before+release+date&btnG=Search

  7. As someone fired over a review... by ChaoticCoyote · · Score: 5, Informative

    ...I have little doubt of the "darker" side of the Gamespot tale.

    My own tale comes from what you might call the Dark Ages, back in the dim days of the late 1980s and early 1990s. Back then, I was a monthly columnist for the now-extinct life-form known as a "programming magazine."

    My specialty was comparative reviews of compilers -- back in those days, there existed A LARGE NUMBER OF CHOICES as to which compiler you could use for C or Fortran programming on PCs. And, in a review of Fortran compilers, I stated (correctly) that a certain vendor's product failed miserably at a well-known benchmark.

    The vendor pulled several full page adds; I was fired. The editor was quite honest in admitting that my dismissal was entirely based on placating a disturbed source of income.

    The purpose of any business -- even television shows, magazines, and commercial web sites -- is to generate REVENUE. They do NOT exist for the greater public good, or for the search for truth, or for any other reason than to make money.

    What amazes me is not that someone is fired for telling the truth or expressing an opinion -- what amazes me is how many people EXPECT morals or ethics from profit-oriented entities.