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Facebook Retreats on Online Tracking

Nrbelex writes "Facebook is reining in some aspects of a controversial new advertising program, after users became extremely upset and threatened various 'protests' over possible privacy infringement issues. 'Late yesterday the company made an important change, saying that it would not send messages about users' Internet activities without getting explicit approval each time ... Facebook executives say the people who are complaining are a marginal minority. With time, Facebook says, users will accept Beacon, which Facebook views as an extension of the type of book and movie recommendations that members routinely volunteer on their profile pages.'"

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  1. Let's all say goodbye to Facebook by QuietLagoon · · Score: 4, Interesting
    Facebook requires the good graces of its users to make money by selling the attention span of those users to advertisers. So what does Facebook do? Simple, piss off those very users it needs to make money.

    Facebook says it is a vocal minority who are complaining. Perhaps it is the same minority who make up a majority of the page hits that the advertisers pay for?

    Facebook is no smarter than the record companies. You do not anger the constituents of your revenue stream.