Slashdot Mirror


Facebook Retreats on Online Tracking

Nrbelex writes "Facebook is reining in some aspects of a controversial new advertising program, after users became extremely upset and threatened various 'protests' over possible privacy infringement issues. 'Late yesterday the company made an important change, saying that it would not send messages about users' Internet activities without getting explicit approval each time ... Facebook executives say the people who are complaining are a marginal minority. With time, Facebook says, users will accept Beacon, which Facebook views as an extension of the type of book and movie recommendations that members routinely volunteer on their profile pages.'"

29 of 95 comments (clear)

  1. Good! by cytoman · · Score: 2, Insightful

    But too late for me...I already deleted my Facebook profile when they launched this abominable feature.

    1. Re:Good! by 192939495969798999 · · Score: 2, Funny

      You fool! They deleted nothing! muhahahaha!

      Seriously though, in Soviet Russia, Facebook deletes you.

      --
      stuff |
    2. Re:Good! by Y-Crate · · Score: 4, Informative

      But too late for me...I already deleted my Facebook profile when they launched this abominable feature. You merely deactivated it. It's still there, all the data has been retained. You could go back and reactivate it tomorrow and find yourself staring at the same profile you had before you "deleted" it.
    3. Re:Good! by legojenn · · Score: 2, Insightful

      I came into Facebook by way of multiple invitations. Things kept annoying me about it, especially the crap applications. Once the beacon story broke last week, I just had enough and ran my security levels to the top and removed all my data and photos. I guess I'm one of the marginal minority of annoyed. The only question I have is: If the number of people annoyed were so marginal, why didFacebook react so quickly?

      --
      I make a reasonable middle-class wage by going to work and not spamming blogs with scams.
    4. Re:Good! by ahsile · · Score: 2, Informative

      You can request that facebook delete your information, and they will do so. I emailed them after deactivating my account and told them I was dissatisfied with that option. They kindly replied within an hour, and after confirming my identity it was done.

    5. Re:Good! by Otter+Escaping+North · · Score: 5, Insightful

      If the number of people annoyed were so marginal, why didFacebook react so quickly?

      A guess based on what I heard; because the vocal minority scared the partners more than it scared Facebook. The main shopping drive right now is Christmas; making this the absolute worst time to introduce a tool that publishes your shopping habits to your family and friends. Retailers get that, even if thick-headed social networking bosses don't.

      If a couple of retailers get grumpy - or even just one of sufficient size (ie. Amazon), then Facebook would definitely want to tone it down, and try again in the new year.

      This is all about business, kids.

      --
      Running Windows^H^H^H^H^H^H^H OSX and Linux in the home. (I don't have time for Solitaire any more.)
    6. Re:Good! by goldaryn · · Score: 4, Informative

      From the T&Cs: "By posting User Content to any part of the Site, you automatically grant, and you represent and warrant that you have the right to grant, to the Company an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to use, copy, publicly perform, publicly display, reformat, translate, excerpt (in whole or in part) and distribute such User Content for any purpose, commercial, advertising, or otherwise, on or in connection with the Site or the promotion thereof, to prepare derivative works of, or incorporate into other works, such User Content, and to grant and authorize sublicenses of the foregoing. You may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content." http://www.facebook.com/terms.php

    7. Re:Good! by SpiritGod21 · · Score: 2

      To be fair, Facebook has always responded to its users rather well, and rather quickly. When the various Feeds came out, there was an outcry about privacy, and a few other features have set users off during the short history of the site. Therefore, Facebook instituted granular privacy controls and the owner issued a public apology. My continual impression of Facebook is that they get so wrapped up in cool features and wanting to see what they can do with the site that they forget about the users' concerns. When the users voice their concerns, the site changes to accommodate them. This is just business as usual for Facebook: serving the desires of their userbase.

  2. Re:Is there really much Slashdot/Facebook overlap? by UnderDark · · Score: 2, Insightful

    I don't know about anyone else, but I leave a sparse (read as minimal info) Facebook page up simply to act as another way a person can get in touch with me (I have it set to e-mail me if I get a message).

  3. translation... by mosch · · Score: 5, Insightful

    Facebook Executives wrote: Facebook executives say the people who are complaining are a marginal minority. With time, Facebook says, users will accept Beacon, which Facebook views as an extension of the type of book and movie recommendations that members routinely volunteer on their profile pages.

    What they meant: "We're turning it off for now, but we're going to slowly and deliberately swing it back to an on by default system."

    As far as the claim that the complainants are a "marginal minority", I think that it's only a "marginal minority" of Facebook users that even knew the system existed, and probably a smaller minority that had any personal experience with it.

  4. Sssshhh. Facebook will track your /. post. by frinkacheese · · Score: 5, Funny


    And then they will tell there Amazon partiners and next time you check you're email you'll will get a recommendation about a book all about using the correct grammar for writing Englishings.

    Next thing, you'll get phone calls offering you fasterinternetserviceprovidings ...

  5. PR Babble to English Translation by Coopjust · · Score: 3, Insightful

    "With time, Facebook says, users will accept Beacon, which Facebook views as an extension of the type of book and movie recommendations that members routinely volunteer on their profile pages."

    Translation: We're not sorry, and in a week we think that everyone will have forgotten about the privacy issues, just like the news feed.

    I'm seriously considering closing my Facebook. Free service hemorraging privacy by the day = Mistake. Facebook is definitely past its prime.

    Another poster (when the Beacon article was on Slashdot previously) said that the facebook belief was that "it's better to ask forgiveness than permission". Definitely the case here...

  6. Let's all say goodbye to Facebook by QuietLagoon · · Score: 4, Interesting
    Facebook requires the good graces of its users to make money by selling the attention span of those users to advertisers. So what does Facebook do? Simple, piss off those very users it needs to make money.

    Facebook says it is a vocal minority who are complaining. Perhaps it is the same minority who make up a majority of the page hits that the advertisers pay for?

    Facebook is no smarter than the record companies. You do not anger the constituents of your revenue stream.

    1. Re:Let's all say goodbye to Facebook by JonC88 · · Score: 5, Insightful

      Facebook requires the good graces of its users to make money by selling the attention span of those users to advertisers. So what does Facebook do? Simple, piss off those very users it needs to make money.

      Facebook, unfortunately, appears to have been extremely calculated and crafty in its decisions to roll out new features, each time building upon the level of addiction that its existing users have already reached and the larger social "necessity" of being on Facebook, especially among college and high school kids.

      By the time they allowed high school students (and later anyone) to join, Facebook was already fairly established with students, who already had enough "invested" in their accounts and knew that their real friends were in the same situation. The introduction of news feed may have angered those with concerns about privacy, but certainly not enough to make a significant number of users angry enough to leave. For those that did stay, News Feed reinforces the necessity of being on Facebook, because once you do have access to that kind of information about your friends, it's hard to turn it down.

      This Beacon situation feels very much like News Feed, except that the impact on solidifying Facebook "addiction" will be less marked. Facebook and its features just become too important to most users (in college, not having an account can get you some very strange looks), and Zuckerberg et al. will continue to use that to their advantage in building their revenue stream.

  7. Re:Is there really much Slashdot/Facebook overlap? by wattrlz · · Score: 2, Funny

    It's a good way to keep up with your newb acquaintences and friends. Besides, it cuts down on the amount of facebook invites I get.

  8. Re:Is there really much Slashdot/Facebook overlap? by tehcyder · · Score: 3, Funny

    "what's your favorite desktop background image?"
    That Britney upskirt shot, although you do get some odd looks at work...
    --
    To have a right to do a thing is not at all the same as to be right in doing it
  9. Re:Is there really much Slashdot/Facebook overlap? by Joe+the+Lesser · · Score: 2, Insightful

    Host my own site? That would imply I'm like, proactive or something.

    --
    "I only speak the truth"
    Karma: null(Mostly affected by an unassigned variable)
  10. Kudos to Facebook by rueger · · Score: 2, Insightful

    Well, I'll give Facebook points for once again responding fairly quickly and positively to complaints from their user base. In an age when most corporations treat customers as an irritation rather than a valued client this seems like a good thing.

    Hopefully Facebook's example will be noticed by other companies and sites, who will learn to back down when they have done something stupid or unpopular.

    Facebook's exec is right though - the vast majority of users just don't care, and likely quite a few of them would have liked having their name and picture popping up all over the place. Facebook could have gone ahead with Beacon quite successfully, but dropped it nonetheless.

    Let's give credit where credit is due.

  11. One of the issues by wiredog · · Score: 4, Informative
    As described in The Washington Post:

    Sean Lane's purchase was supposed to be a surprise for his wife. Then it appeared as a news headline -- "Sean Lane bought 14k White Gold 1/5 ct Diamond Eternity Flower Ring from overstock.com" -- last week on the social networking Web site Facebook.

    Without Lane's knowledge, the headline was visible to everyone in his online network, including 500 classmates from Columbia University and 220 other friends, co-workers and acquaintances.

    And his wife.



    Further down, the reason Facebook changed the policy:

    Lane complained to Overstock. Company spokesman Judd Bagley said this week that on Nov. 21, Overstock abandoned its Beacon feature until Facebook changes its practice so that users must volunteer if they want to participate.


    Hard to be an ad-supported site if the advertisers won't advertise...

  12. Re:Result don't buy stuff advertised on facebook by Bieeanda · · Score: 3, Informative
    No, that's the problem. The Beacon system lets retailers interact with your Facebook cookies. They get your Facebook ID, insert what you've bought into a new cookie, and Beacon happily makes your purchase into an ad. Worse, the opt-out functionality is on a case-by-case basis, and you have to opt out after the fact because there's no way to turn it off before-hand (beyond proxying Beacon out).

    This isn't a matter of simply not clicking on banner ads or affiliate links. This is collaboration to track your on-line movements and make banner ads out of them.

  13. how to stop beacon by contrapunctus · · Score: 2, Informative

    I found this site: http://www.bspcn.com/2007/11/09/block-facebook-beacon/ with instructions on how to block beacon with firefox. I'm not sure how effective it is.

    1. Re:how to stop beacon by Anonymous Coward · · Score: 2, Insightful

      "The Best Article Every day" reproduces other bloggers' content, taking away traffic and revenue from the actual authors. Read the original article at http://www.ideashower.com/blog/block-facebook-beacon/

  14. misspent energy by owlnation · · Score: 2, Insightful

    One day -- maybe -- Facebook users will get together and protest something really important. So much energy, so much potential...

  15. Re:i can see it now... by roguetrick · · Score: 2, Insightful

    More like "Invade your privacy? (sure) or (yeah)"

    --
    -The world would be a better place if everyone had a hoverboard
  16. So are they are going to track all my purchases? by themagic8ball · · Score: 2, Informative

    Does this mean I have to stop buying porn over the internet?

  17. Just the tip of the privacy implication iceberg by DangerTenor · · Score: 2, Insightful

    As mentioned here: http://securitymusings.com/article/202/facebook-ruining-christmas:

    Not only did Facebook show an ability to ruin the surprise of Christmas presents, it also begs greater questions about purchasing privacy and the first amendment. Rather than the NSA subpoenaing amazon.com to find out what books you like to read, perhaps they could just put up a flash web ad that reads your amazon cookies and finds out your latest "looked at" items?

    Be careful out there, kids!

    --
    Check out our infosecurity industry blog: http://securitymusings.com/
  18. Not worried. by mc+moss · · Score: 2, Funny

    I have a facebook account and I'm not worried at all. Why? Because I have no friends.

  19. Re:Is there really much Slashdot/Facebook overlap? by DorkRawk · · Score: 5, Insightful

    It always amuses me when people dismiss social networking sites by saying, "If I want a presence on the internet, I'll use a site that I built myself". Using a personal site/blog to keep in touch with people only works if all your friends read/write blogs and check their friends personal sites regularly.

    To quote one of my roommates, "Blogs? Aren't those something high school kids do?".

    But she checks Facebook several times a day. If you want to stay in touch with people you have to use the medium that the people you want to stay in touch with use. Sure there's a pretty bad signal/noise ratio on all of these social networking sites. Not wanting to use a (non special interest based) social networking platform because too many people use it, seems a little self defeating.

    Also, the OP has obviously not been in college in the past 5 years. They practically give you a Facebook account with your student ID these days.

  20. According to their terms and conditions by Se7enLC · · Score: 2, Informative

    When you post User Content to the Site, you authorize and direct us to make such copies thereof as we deem necessary in order to facilitate the posting and storage of the User Content on the Site.

    By posting User Content to any part of the Site, you automatically grant, and you represent and warrant that you have the right to grant, to the Company an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to use, copy, publicly perform, publicly display, reformat, translate, excerpt (in whole or in part) and distribute such User Content for any purpose on or in connection with the Site or the promotion thereof, to prepare derivative works of, or incorporate into other works, such User Content, and to grant and authorize sublicenses of the foregoing.

    You may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content.


    Forget when they decide to post about your activities online - their terms and conditions clearly state that if they want to, they can take that photo that you posted of you under a beer funnel at a frat party and sell it to anybody they want. You might end up in a TV commercial and receive no notice, compensation, or even acknowledgment. If you write something interesting in a note, they can publish it and collect profits from it. Scary.