Slashdot Mirror
QR Codes - Internet to Cell Phone via Camera
An anonymous reader writes "From ITWorldCanada comes an article about a technology that might change the way people use their cell phones in North America: 'A Toronto-based software developer wants to bring Quick Response (QR) codes to Canada, and an industry analyst says this may appeal to companies offering products and services to youth.' McDonald's restaurants in Japan having been using the codes for over a year to present nutritional information on the cell phones of their customers. QR codes were originally developed by Tokyo-based Denso Wave Inc. and are common in Japan. When published in print form — on billboards, transit ads, vehicles or other media — consumers can then take pictures of the images and have them converted to links, phone numbers or other advertising messages."
McDonald's restaurants in Japan having been using the codes for over a year to present nutritional information on the cell phones of their customers.
This article was almost believable, except for the fact that there's no such thing as "McDonald's nutritional information".
The theory of relativity doesn't work right in Arkansas.
Then they can scan the barcode for the information. Heck, we can even give away free barcode scanners with magazines to make them do it- just make them cute looking. I'm thinking maybe a cat.
I still have more fans than freaks. WTF is wrong with you people?
Yes this exists in Japan. QR Codes are an "open" patent, the company that owns the patent has published the details so that anyone can implement it and doesn't enforce its patent except for the name.
This means it is IMPLEMENTED on a LOT of phones.
So what does this western company do? Implement it on Windows Mobile 5 or 6.
Eheh, why not implement it on the iPhone and go for an even more limited audience? (Sorry fanboys, but even with its massive success the iPhone is still only a tiny part of the market, although it is possible that with just 1 phone Apple will get a share that reaches while digits)
Hint, MS ain't exactly owning the market for mobile phones, especially those owned by youths. What advertiser is going to include a bloody ugly area in their carefully designed ad that can't be used by 95% of phones. (Getting real market share data from MS in this area is next to impossible, they are very reluctant to release hard figures)
If this canadian company had any smarts they would at least get it to run on Symbian (the majority OS) and preferably do it so that it simply runs on anything that has a camera. That is what the Japanese did.
Without this, this will just be another, it worked in Japan and failed in the west tech stories. Remember i-mode anyone?
I would also try to launch this in europe where carriers are slightly less restrictive about third party software on "their" phones.
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
My cell phone shipped with a QR barcode reader application. Some magazines and newspapers have started printing them. There is an open source community at http://semacode.org/
This stuff is already being used. For the time being, it's more of a novelty, though: typing in a phone number or URL is still faster and more reliable.
This means my cell phone in 2009 will finally be able to read those QR graphics on Japanese web pages written in 2004!
Most Nokia devices in Europe already come with a bar code reader. The N95 comes with a reasonable one, but there are plenty of 3rd party apps, especially for Symbian devices.
I favour Quickmark from http://www.quickmark.com.tw/, although i-nigma from http://i-nigma.mobi/ is fairly good.
Here's a good generator of QR codes, available in PHP or Perl
http://www.swetake.com/qr/index-e.html
QR codes are great for pushing complex information into your phone, forget scanning in a business card - just snap the QR code and have a vcard on your device instantly.
With Google pushing them on print ads, everyone and his mother having a camera phone, phones with good mobile browsers, I think the time is right for these to take off in a big way.
If a square is really a rhombus, why aren't all triangles purple?
http://mobilecodes.nokia.com/scan.htm
"Point and shoot your camera phone at a mobile code to connect directly to a website, view a message or get a phone number ready for dialing." --from the site.
You can't be ahead of the curve, if you're stuck in a loop.
I feel like every time I post to Slashdot in the last few months, it's almost been exclusively about my cell phone (I live in Japan).
I bought my phone this summer and the QR is awesome. My au phone bill comes with QRs to the site and this month's free downloads. I just went shopping at the Village Vanguard (like a cooler Japanese Spencer's) and the bag I got for the stuff I bought had three QRs, for directions, info on the store, and other things. I've even used QR on PC websites to access mobile versions of sites.
It's really, really useful, but I think it needs a semi-decent camera on one's phone. I'd love for it to become popular in America, but American phones would have to start supporting it and then others will. While the three major Japanese phone companies are follow each other, getting American cell phone companies to go in one direction is like herding cats. I seriously doubt it'll take off in America.
Don't get me started on the Japanese OCR program, which can take pictures of kanji and passes it on to the Japanese / English dictionary - it's so awesome.
"There is no time, sir, at which ties do not matter," Jeeves, (Jeeves and the Impending Doom)
For proof of just how big QR codes are in Japan, have a look at this. http://arity.blogspot.com/2007/12/information-density.html
QR codes are being used to affix "What's This?" tags
to objects in Real Life, so you can aim your cellphone
at something and get directed to its Wikipedia article.
See <http://en.wikipedia.org/wiki/Semapedia>.
slashdottagsshorterthanhaikunewartform
It says "present nutritional information on the cell phones of their customers." They tell you how much nutritional value there is in eating the cell phone. As nylon and some other plastics contain amino acids, this is not quite as stupid as it sounds.
From scarped cliff or quarried stone she cries "A thousand types are gone, I care for nothing, no not one."
This reminds me of some of the logos I saw in the "ghost in the shell" series
:)
(hmmm I wonder if they actually are QR codes)
would it be possible to get a working tattoo of one of these?
a fun way to stop anyone taking your picture, a tattoo virus on your forehead that places an image where your face would be
BTW- before you try; that QR code stamped in your passport holds encoded/encrypted data. I tried reading the QR code on my Japanese entry permit with my Toshiba cellphone, and it spewed garbage on the screen.
OSx86 FTW
QR codes is a well-known technology that worked very well in Japan. However, the rest of the world will probably never hear about them since another technology is about to place its place: RFID tags and NFC phones. NFC is a much better technology since you do have to position the camera just above the tag to read it. Also, NFC phones and RFID tags communicate with a bidirectionnal connection while QR codes are unidirectional only. There is no doubt that NFC phones are going to replace tickets and credit cards in many cases (but not all of course).
So it's really too late to try to bring this kind of technology in the Americas or in Europe. Even in Asia QR codes are only used in Japan.
Nobox: Only simple products.
As an expat living in Japan, I have experience with these phones and have actually seen some good uses, and rarely is it more advertising. Here's one example:
You picked up a card, see an advertisement, or something else for a restaurant that sounds pretty interesting and it has one of these square bar codes on it. You take a photo of it, and it takes you to a mobile enhanced site with a menu, prices, daily specials, and sometimes even coupons. Seems like a pretty good deal to me if you're out and about and can't quickly pull out a laptop with a wifi connection to go the website listed on the bottom of the advertisement.
The whole idea is that the advertisement poster or whatever gets you interested in whatever the product is, and the barcoded link gives you the opportunity to get more information if you are interested.\
Haha, we considered him, but I'm going to do it myself instead.
It already does run on Symbian. I can scan any random QR code with my Nokia N93 and it will decode it and then let me open the web page, call the number, or do whatever the code points to.