Nielsen To Offer Web Copyright Protection System

Posted by Zonk on Thursday December 6, 2007 @07:26PM from the lots-of-room-for-error dept.

J053 writes "The Nielsen company, along with Digimarc, are planning to offer their digital watermarking technology to web content providers. According to Information Week, the system will provide 'a way to quickly discover unauthorized content on sites. To do that, the system would leverage Nielsen's existing watermark technology, which is used on more than 95% of TV programming distributed today. The watermarks are used by the meters installed in people's home to identify the programs they watch.'"

1 of 108 comments (clear)

Min score:

Reason:

Sort:

Watermarks are hogwash. by Jartan · 2007-12-06 20:04 · Score: 4, Interesting

The record industry put a lot of work into trying to make watermarking work. The article claims the system is an audio only watermarking system too. If Nielsen really had a system that worked their first customers would of been the RIAA.

By the time they get "watermarking" to work what they'll have is a pattern matching machine that can match tv shows to youtube clips. They are a long ways from doing that though due to the amount of content it would have to work through in a timely manner.