Making a Buck Online - Without Ads

A New York Times article hosted by C|Net looks at the unique position of the Consumer Reports website; they're one of the few online resources that gets by completely on subscription fees. They have no ads. One key seems to be valuing their online readers as much as their print readers - and charging both the same amount. "The New York Times and the Los Angeles Times tried charging for some online content, then abandoned the practice. For a decade, however, Consumer Reports has charged Internet readers the same price as print subscribers, currently $26 a year (or $5.99 for a month's online access or $45 a year to get the magazine both in print and on the Web). While the rest of the industry sees print readers as more valuable--because advertisers do--Consumer Reports actually makes more money from readers on its Web site, because it avoids printing, trucking, and mailing costs."

Comments

Reputation counts too

[Titoxd]

And Consumer Reports also has a reputation of not screwing people on both ends, so its clients are more than willing to pay for the content, be it in print or online. It just shows you the power that good ethics can have.

Re:Reputation counts too

[jotok]

Oh, it's not ONLY their ethics. The information they provide is truthful and valuable. People will pay for "data."

News articles, on the other hand, are essentially stories. I like to read them, but I read them with my morning coffee on the couch. Newspapers nowadays have lost their reputation for relevance and timeliness (typically by chasing ad revenue with sensationalist stories rather than by doing real investigative journalism) and so while they are interesting and amusing, they are not worth paying for.

Subscription journals, on the other hand, I will still pay for, just like I would pay for Consumer Reports.

Consumer reports MUST be standalone

[LiquidCoooled]

Of all the websites, consumer reports (and in the UK; Which) must be seen as totally seperate from the products they are reviewing.
How good would it be if this edition of Consumer Reports (and its special report on Car safety) was brought to you in association with Ford?