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Nintendo May Pull Wii Ads To Avoid Hype

Posted by Zonk on from the very-merry dept.

Due to the lack of product on store shelves and overwhelming demand, Nintendo is considering plans to pull marketing campaigns for the Wii during the holiday season. "The company recently dismissed suggestions that it intentionally engineered shortages to build up hype for the Wii. It claims to be producing 1.8 million of the consoles each month at full capacity. 'The issue of supply management has to be questioned, not least because 2008 is going to be the crunch year for the Wii. It's then that we'll discover whether it's a fad or something with legs,' Screen Digest analyst Piers Harding-Rolls told The Times."

4 of 168 comments (clear)

  1. Re:oh good by pxuongl · · Score: 2, Informative

    when it's so popular and ubiquitous the originating company loses their trademark.
    http://en.wikipedia.org/wiki/List_of_generic_and_genericized_trademarks

  2. 1.8milions by Bibz · · Score: 4, Informative

    1.8 milions a wii a month is a lot. It's 41 wii per minute, but still not enough for everyone.

    An other interesting number from TFA:
    "The Wii has outsold Sony's PlayStation 3 and Microsoft's Xbox 360 each by more than two-to-one this year."

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    I didn't found something funny to put here.
  3. Uh... old? by orclevegam · · Score: 5, Informative

    Last I saw The Register was running an article that said Nintendo had already pulled the ads.
    The Register Article

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    Curiosity was framed, Ignorance killed the cat.
  4. The real article by Anonymous Coward · · Score: 2, Informative

    eurogamer reports from gamesindustry who reports from The Times.

    http://business.timesonline.co.uk/tol/business/industry_sectors/technology/article3018315.ece