Newmark Denies Craigslist Is Killing Newspapers
Ian Lamont writes "Computerworld has an interview with Craig Newmark about the history of Craigslist and it's growth over the years (it's now expanding into foreign-language markets — it recently created several Spanish sites in Spanish cities). He also disputes the notion that Craigslist is responsible for dismantling newspapers' revenue models. Rather, he blames niche-classified sites like autotrader.com and Monster as well as newspapers' unrealistic profit expectations in the new media world: 'Newspapers are going after 10% to 30% profit margins for their businesses and that hurts them more than anything. A lot of things are happening on the Internet that never happened before because the Internet is a vehicle for everyone. The mass media is no longer only for the powerful, and that's a huge change for the entire newspaper and news industry."
On the one hand, the newspaper's days are numbered. Who wants to go outside and dig their paper out of the snow to read yesterday's news when they can go online and get what's happening right now?
On the other hand, that's a damn shame. All the news media in recent times has become, frankly, a laughing stock, but newspapers it seems have held onto the most integrity (not that that's saying much). More importantly, we need someone who can pay reporters to investigate the government, and bloggers just aren't going to cut it.
I fear living in a world where the only things a government has to worry about are citizen journalists and internal leaks.
So what if the Craigslist IS killing the newspaper industry? I don't see anyone getting up in arms about the automobile killing the horse drawn carriage industry.
Times change. Business models face extinction just as species do.
Question everything
All the paper consisted of was were wire reports. Usually the exact same content I had read via Yahoo or Cnn.com the day before. There was very little local investigative journalism. They did a 5-part expose on the local fire districts and some stuff that was going on there with the wives of firefighters being elected to boards/etc. Back in 2005. But not much since.
I forget the lady's name (The old woman in front row of the White House daily briefings (Helen something). She wrote a book about this topic a few years ago and she pointed out that it was this lack of in depth local news reporting was the major reason why newspapers were loosing so much readership. Her reason is that hiring investigative reports and having a real news room is expensive. So in order to boost short term profits....
This boils down to one thing: Content. You have good content, people will come. It doesn't matter if that is on the web or in print.
"The problem with socialism is eventually you run out of other people's money" - Thatcher.
All you're saying (and I agree with you) is that Craigslist found something that worked, and has been conservative in making gratuitous changes. Now that's smart, because it serves to keep giving people what they want, rather than forcing them to continually adapt to a changing product. When you do that, you give them a reason to find an alternative that they might like more.
... and some people don't.
Some people like the fact that every time they go to their favorite site it's something new and different
The higher the technology, the sharper that two-edged sword.
for their own downfall.
/. readers know that story so I won't regurgitate it.
/. knows this. The interesting thing will be to observe what happens when Craigslist and its cohorts sell out to the same corporate interests for the big score and start degrading the content. Will new challengers spring up online to steal their lunch in the same manner?
Radio has been killed by ClearChannel's near total monopoly of the airwaves. Yes, they no longer have competition in radio, but they've ended the diversity held the audience's attention, and pushed commercials up to the point where you have to wade through 10 minutes of used-car ads to get to the 4 minutes of bland commercial pop.
Newspapers, meanwhile, stopped doing real journalism 15 years ago. It's much easier to pay a fee for AP articles and an editor to arrange them on a page around ad space than to keep on a staff of journalists doing in-depth investigative pieces; heck, it's even cheaper to change a couple words in the press releases companies send to newspapers these days and print them verbatim than to license AP articles--that's what more and more "news" outlets are doing these days.
TV, well, reality programs are boring, and commercials are annoying, and the few programs worth watching are in endless re-runs thanks to the writer's strike; or, the movies they run on cable are just promotional vehicles for the sequels that are coincidentally debuting next Friday.
Movies and music.
In short, greed, corporatism (is that redundant with greed?), and focus group-tested pap that the old media have pumped out in the last decade to maximize profits has alienated the audience. Craigslist and other segments of the Internet are simply doing a better job of taking over the few useful activities the old used to perform, but without all the baggage.
Everyone on
Do what you can, with what you have, where you are.
The articles is absolutely correct when it states newspapers are killing themselves, which is why I left 4 years ago. Publishers know that the profit margins of old are long gone, however their response to that is what is causing it's greatest harm - an insatiable appetite to reduce expenses...rather than an expansion into other services to grow revenue. Newspaper publishers and owners are the most pessimistic people on the planet. Their favorite, and most often decision-making process is the "decision to make no decision" - thus, their unwillingness to change with the times will leave them buried in the past.