Newmark Denies Craigslist Is Killing Newspapers
Ian Lamont writes "Computerworld has an interview with Craig Newmark about the history of Craigslist and it's growth over the years (it's now expanding into foreign-language markets — it recently created several Spanish sites in Spanish cities). He also disputes the notion that Craigslist is responsible for dismantling newspapers' revenue models. Rather, he blames niche-classified sites like autotrader.com and Monster as well as newspapers' unrealistic profit expectations in the new media world: 'Newspapers are going after 10% to 30% profit margins for their businesses and that hurts them more than anything. A lot of things are happening on the Internet that never happened before because the Internet is a vehicle for everyone. The mass media is no longer only for the powerful, and that's a huge change for the entire newspaper and news industry."
On the one hand, the newspaper's days are numbered. Who wants to go outside and dig their paper out of the snow to read yesterday's news when they can go online and get what's happening right now?
On the other hand, that's a damn shame. All the news media in recent times has become, frankly, a laughing stock, but newspapers it seems have held onto the most integrity (not that that's saying much). More importantly, we need someone who can pay reporters to investigate the government, and bloggers just aren't going to cut it.
I fear living in a world where the only things a government has to worry about are citizen journalists and internal leaks.
It's funny to see someone bothering to repute claims that Craigslist "kills" newspapers. The question is not whether it does or doesn't (and IMO it does in a way), but why should we care?
It's a free market out there. Craigslist is able to offer services better than newspapers. Newspapers should either adapt to compete, or they deserve to die. Why should there be some kind of welfare state for newspapers where they have to be supported externally, or even more important, why should better technologies be attacked for outcompeting worse ones?
Do you attack cars for "killing" horse-and-carriage? Do you attack e-mail for reducing profits of snail mail/fax sales (and it did by a very large margin)? If the technology is able to better provide the service, it is the one that deserves to get the market.
I understand that many people base the argument like that "Newspapers offer content we like, but can only be funded by ads. Now people use craigslist for ads instead of papers, so papers have no money to publish other content with". While this may seem more indirect, I don't see why this is any more valid than the earlier example. If people are not willing to pay for the content on its own (via newspaper sales), then maybe you should move out of the market, or actually make your content worthwhile.
The "broadsheet" papers which actually offer content you don't see on a typical news site for free (such as in-depth editorials) are the ones that are still selling. If all your paper had is a bulletpoint list of recent events and a local buy-sell section, then why does it deserve to live in the first place, when you can get both free online (the first from any news site, the second from Craigslist). And if you claim your paper supposedly brings some value to the "good old mom-and-pop local community", then get the community to pay for it, either through a local tax the community agrees on, or through increased paper prices. If the community is not willing to pay either, than guess what, the value your paper provides to the community just isn't good enough for them to pay for.
Either offer something that's good on its own (and better than the competition), or get the hell out of the business. The protectionist neoluddism of "papers being oppressed by the evil Craigslist" is seriously pissing me off.
So what if the Craigslist IS killing the newspaper industry? I don't see anyone getting up in arms about the automobile killing the horse drawn carriage industry.
Times change. Business models face extinction just as species do.
Question everything