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MTV: 2007 Borked the Music Industry
Sockatume writes "MTV thinks 2007 was the year the music industry broke, and provides a hefty pile of examples to justify it. Unsurprisingly, most of them revolve around the collapse of CD sales and the rise of digital distribution (authorised and otherwise). Be advised that many of the examples are the continuations or repercussions of old favourites (RIAA suits, the Sony rootkit fiasco)."
Exactly.
My company has an informal motto, Adapt or Die. Every 5 years or so we change directions slightly to keep competitive. Mainframe Service -> Sun Service -> Unix Development -> Application Programming no matter what the OS is -> Who know what will be next IT Project Management, Infrastructure Support... But the point is when technology changes so do we, When we feel that the area we are specialized in is dieing or we cant be competitive in then we move to a new area based on what we are good at to a new one that we have skill set to compete in and have potential to be really good at.
The Radio Industry needs to do the same. What happened in the past 10 years or so is technology improved to a point where Music can be shared in perfect condition. In the when Copy Analog to Analog there is a drop in the quality, and every other copy will in turn be worse copy. So from Beginning to Early CD (When most people harddrives were not large enough to cary the information, and they havn't found a way to personally burn your own CD Cheaply) and Music Pirates were limited to rather big operations (At lest the size of a small company) so They could Fight them off and the Fines for Copyright infringement was just. But now technology makes it too easy to copy music, and people want to share music. The industry is holding onto the old ways of doing things... And the need for them in their fashion all may be outdated in a few years, where higher quality Audio recording technology improving and the current High Quality Stuff is dropping, and getting easier to use... So people can make their own high quality music themselves with the Radio Companies Now Musicians will actually need to make their money the old fashion ways Traveling to different locations and sing, and royalties on public/commercial performances of the song. Yes they may not be huge millionaires unless they are cream of the crop, but it is back to the people to decide what they like and dislike.
If something is so important that you feel the need to post it on the internet... It probably isn't that important.
It's not simple, but it's straightforward.
1. SUPPORT LOCAL MUSIC. Go to concerts/pubs/etc., buy self-produced CDs.
2. Buy from non-label-affiliated, artist-friendly Web sites, not fronted by megacorps. Google is your friend here, even if you're not buying from them.
3. When permitted by the artist or by "fair use" in your jurisdiction, share samples with friends or play a few tracks you're partial to for them. Word of mouth has been the greatest aid to supporting musicians since music was invented.
4. Write to your local radio station (in the US, undoubtedly ClearChannel, alas), as well as to their advertisers. Tell them that you support independent music, and won't be buying overpriced Big Label CDs any more. ClearChannel might not notice, but chances are much better that your local grocery chain or even some non-music-industry large advertisers *will* make adjustments if they've got a couple of thousand unique letters and emails coming in every week.
5. Listen to and support independent Internet radio stations. Their costs are going up way beyond orbital, thanks to the megacorps and the Bush-league "Copyright Royalty Board". While you're at it,
Yes, it means we, the fans (customers), have to put in some effort. We're going to have to break old buying habits, and actually pay attention. That's the price of living in a world where you're a customer, not just a consumer. Remember the famous quote by Jerry Michalski: a consumer is "a gullet whose only purpose in life is to gulp products and crap cash." We can do better than that. If we're going to move beyond being told what to listen to, what to think, by the megacorps, we HAVE to do better than that. visit http://www.savenetradio.org/ and stay informed. Fellow Americans, write (not email) your Senators and Congressperson to remind them that you care about this - and when they vote for bills like the Internet Radio Equality Act, write them thank-you notes. Congressional staff *notice* when a few hundred (or thousand) non-fill-in-the-blank letters come in on an issue... that's votes talking.
Remember, the megacorps are counting on the likelihood that you won't do anything, that you'll just continue to "crap cash" on schedule - THEIR schedule. They're counting on the "I'm too busy" or "I'm only one person" naysayers to tamp down enthusiasm, and let them carry the day.
You are personally, individually, solely responsible for the world around you. If you don't like the way things are being done, get involved. This is one relatively easy, open, effective way to start.
I find it strange coming from the company that originally built itself on new and interesting music. Who later killed off Yo! MTV Raps & Headbangers Ball, Barely reports any music news, turned it's main station into Reality TV Central, shuffled all it's music to MTV2 and then started cutting videos from there as well, ignores most independent artists and panders to crass commercialism & manufactured pop-music giants. Seriously... maybe they had a small role in killing music buy changing it from an artform to a cheap plastic commodity.
Deltron 3030 - Virus (music video)