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Web Ads Work Better Than TV Ads

Posted by ryuzaki0 on from the target-market dept.

Fohootville, We Hate You writes "According to a new study, Internet advertisements work better than television advertisements. Internet video watchers were reported to be 47 percent more "engaged" by the advertising they watched than were traditional TV viewers. The report does not mention whether pornographic internet advertisements were included in the study."

5 of 158 comments (clear)

  1. Re:Web ads work? by BadAnalogyGuy · · Score: 5, Funny

    The only times I ever click on them is by mistake.

    Yeah, I hate when they make the last thumbnail a link to the pay site.

  2. Hang on by Anonymous Coward · · Score: 5, Funny

    Are you trying to say that there is porn on the Internet?

  3. Re:Riddle me this: by Arthur+Grumbine · · Score: 2, Funny

    The ads on Tom's Hardware are also very useful and directed, e.g. ads for the latest quad-core when the Tom's article I'm reading is benchmarking that exact proc, and I'm seeing how totally freaking sweet it is. I have those perfectly targeted ads to "blame" for 1/2 of my impulse purchases. And, in some kind of weird self-destructive way, I enjoy having those ads around...

    --
    Now that I think about it, I'm pretty sure everything I just said is completely wrong.
  4. Re:Riddle me this: by s-orbital · · Score: 2, Funny

    Yeah, the same happened to me, except it was a Wendy's ad in the Facebook news feed, except it backfired, since the grill/brewpub is closer than any Wendy's, and has really good burgers.

    --
    Patent: from Latin patere, to be open
  5. '47 percent more "engaged" by the advertising'... by NotQuiteInsane · · Score: 2, Funny

    ... shouldn't that be 47% more enraged by the advertising?
    :)