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Web Ads Work Better Than TV Ads
Fohootville, We Hate You writes "According to a new study, Internet advertisements work better than television advertisements. Internet video watchers were reported to be 47 percent more "engaged" by the advertising they watched than were traditional TV viewers. The report does not mention whether pornographic internet advertisements were included in the study."
I know with most of the people I associate with, commercials are just a time to go get something done during a show, or talk about things while there's no content playing. No one's really paying attention to the ads.
On the reverse angle, internet ads are streamlined into the content more often than not. Plus, with systems like AdSense at work, the ads are related to the page you're looking at (which is most likely something you're interested in), whereas while the ads on TV have a targeted audience, they aren't exactly 'user specific'.
Yeah, ya know they actually profile the time people spend at the site when they clickthru and correlate that with advertisers? Ya know that there are penalties for advertisers who click on ads on their own site to fraud revenue? Point being, you're probably doing more harm than good.
How we know is more important than what we know.
Goatse link in the parent. Don't click.
Yeah, turn on your tv and get out your stopwatch.. hint: the time between shows is not regulated. In any case, the reason why they are playing the same ad twice in a single ad break has nothing to do with advertising strategy, it has to do with the ever reducing number of advertisers. There is simply too many channels with too small a chunk of the audience to warrant the prices demanded for television advertising.
How we know is more important than what we know.
Hideous car! Jesus what a DOG of a car. Could it be ANY uglier? Holy Fucking Shit.
It's "ad" not "add". "add" is a mathematical operation.