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Sun Plans to Have No In-House Data Centers by 2015

1sockchuck writes "Sun Microsystems wants to cut its IT department's data center footprint in half within five years, and then eliminate in-house data centers completely shortly afterward. 'Our goal is to reduce our entire data center presence by 2015,' writes Sun data center architect Brian Cinque, who says Sun hopes to shift its in-house IT to a software-as-a-service model. Sun will use virtualization and consolidation to reduce its data center space and energy usage by 50 percent by 2013, with a goal of moving it all online two years later. Sun's plan reflects the shift to utility computing discussed in Nicholas Carr's new book, which we debated earlier this week."

31 of 158 comments (clear)

  1. Eat your own dog food. by Valdrax · · Score: 4, Funny

    Man, if *Sun* can't afford to maintain a Solaris data center, then who can?

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    1. Re:Eat your own dog food. by smallpaul · · Score: 4, Insightful
      Re: "Eat your own dog food" Do you understand what the word "utility" means? It means like electricty. Or Networking. The guys who make dams do not also run power companies to "eat their own dog food." They build the stuff and sell it to people who are experts at managing it (which is a very different situation). Similarly, not every router vendor is going to have a super-bad-ass internal network. When appropriate, they probably use VPN over the public Internet just like anybody else. They sell their routers to the guys who run the Internet. Tractor companies do not need to run farms to "eat their own dogfood."

      Man, if *Sun* can't afford to maintain a Solaris data center, then who can?

      It isn't that Sun can't afford to. It's that it doesn't make sense. They are in the business of inventing stuff, not in the business of laying down cables, plugging in blades and pouring gas into backup generators. That's a very different set of competencies.

    2. Re:Eat your own dog food. by E-Lad · · Score: 2, Insightful

      If you bothered to RTFBP at all, you'd see that they're taking advantage of Solaris features to meet the stated 2013 goal of 50% reduction in data center physical space used, power, and heat output. Who wouldn't want to save money and resources on such things?

    3. Re:Eat your own dog food. by Brian+Gordon · · Score: 4, Insightful

      virtualization

      with a goal of moving it all online two years later
      Uh are they serious? Do they realize that you can't virtualize everything- that at some point there has to be actual hardware?
    4. Re:Eat your own dog food. by Anonymous Coward · · Score: 5, Informative

      Sun already outsources their help desk (and has for a few years) and that has caused lengthy delays in productivity. I have seen new hires who didn't have access to necessary services for many weeks because the help desk person didn't understand English well enough to comprehend what was being asked of them, even though they gave the impression that they understood.

      Sun has also been outsourcing many of their services for years, such as email. That is handled by an external company that uses Sun's servers and hardware to run and manage their services for them.

      Sun also outsources a massive amount of technical support, engineering and developer resources from HCL in India.

      For many years Sun has been pushing a "sun on sun" philosophy where everything at Sun that could possibly run Sun products should do so. There isn't much left to run since everything is being outsourced. Take a guess as to how long before Sun is just one building with a bunch of executives overseeing everything from middle management downward overseas and in outsourced domestic services.

    5. Re:Eat your own dog food. by weston · · Score: 4, Insightful

      Similarly, not every router vendor is going to have a super-bad-ass internal network.

      Why?

      I mean, I can see this with some other examples. But if you're a router vendor, there's no reason you shouldn't have a finely-tuned hummin'n'thrummin internal network: your product is all about that, the talent you need to hire to in order to produce those routers is going to have to know how, and it's a good opportunity to real-world test your products.

      But then again, Oracle probably does have some employees using Excel as a database. :)

    6. Re:Eat your own dog food. by Crafack · · Score: 5, Funny

      No. It's virtual servers all the way down.

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    7. Re:Eat your own dog food. by Kadin2048 · · Score: 5, Insightful

      Take a guess as to how long before Sun is just one building with a bunch of executives overseeing everything from middle management downward overseas and in outsourced domestic services. So basically like America in general, then?

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    8. Re:Eat your own dog food. by sholden · · Score: 3, Insightful

      This is what happens when the CTO reads Permutation City while drunk.

    9. Re:Eat your own dog food. by pimpimpim · · Score: 4, Interesting
      I didn't read it, but everybody knows that Sun is pressing ideas like this (netpc etc.) for years, so it makes real sense. I read Jonathan Schwartz's blogs every now and then, at one point he mentioned a NYC company that had trouble growing because there was no place left on the roof for air conditioning outlets. It is Sun's focus to change that with their software/hardware: just put a datacenter somewhere xx miles away in the fields, and you won't have cooling problems at your offices.

      In that way, they actually _are_ eating their own dog food. If they can use virtualization etc. etc. in their own company using their own hardware/software at some external datacenter, then they are an excellent showcase for their clients.

      I think the confusion is caused by a bad formulation of the plan, the fact that I am actually trying to explain it here shows enough! I have the impression that Sun has the right ideas and the right technology, but terribly fails in bringing a convincing way that they have a economically viable strategy. They open sourced almost all their software assets recently, they started to OEM Solaris to Dell (how will that sell Sun hardware?), and it goes on. Many comments on JS's blog are from confused small investors that wonder how they will ever get to see any money coming back from their stocks. I understand Sun's problem, hardware has a either a low profit marge (Dell) or you need convincing ways to sell the expensive hardware Sun or IBM sells. Sun is trying in many many ways to find a revolutionary way to do this, but they seem to forget that in the end all you need is a talented, convincing salesman to get the hardware to the costumer.

      Bottom line: your tech is ok, but get a PR and sales department that works, Sun!

      --
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  2. Eliminate data centers? by Futurepower(R) · · Score: 3, Funny

    Another initiative from Sun: We would soon all have Net PCs.

    1. Re:Eliminate data centers? by Anonymous Coward · · Score: 3, Interesting

      I'm not sure if you're trying to be sarcastic, but on Wall St., there is a trend to move all desktops (including trader desktops) onto thin clients with the backend in data centers. So really, this isn't far-fetched.

  3. Still in business by 2015? by Anonymous Coward · · Score: 2, Insightful

    It all makes sense. No data centers in 2015... none needed if there aren't any employees or products. At the rate things are going, will Sun still be around in 2015?

    1. Re:Still in business by 2015? by ScrewMaster · · Score: 3, Insightful

      At the rate things are going, will Sun still be around in 2015?

      Sun New Delhi will be going strong, I'm sure.

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  4. I don't get it by stoolpigeon · · Score: 2, Interesting

    I read the blog post and the pdf he linked that describes what he means by datacenter - but I don't get it. Where is all their stuff going to run from? Is he talking about just using some other companies data center, or is this some kind of distributed thing where it is all spread out over smaller pieces? He mentions storage- well isn't a room with racks full of disks a data center?
     
    I'm missing something here, so maybe somebody could make this more clear.

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    1. Re:I don't get it by porkThreeWays · · Score: 5, Insightful

      My interpretation of the vague article was that they are attempting to host everything where once upon a time you could have a Sun server onsite. I think the writing is on the wall that system administrators are going to go the way of the tv repairman. It makes little sense in the modern world to have a server onsite spending most of its life idle. I know many a sysadmin are going to come running crying about how networks aren't reliable enough, data security, yadda yadda yadda, but you know what? I look at my organization now and two years ago, and about half of the software in use is hosted, while two years ago almost none was. Most of our partners and vendors are just converting their applications to websites. The users are happier in general. The uptimes are much greater. In the end it's cheaper for our organization. If I were a system administrator I'd start retraining because there is going to be a slow and steady reduction of demand. There will always be sysadmins, but with consolidation there will be much less demand. I know this will probably get modded troll, but I think many people need to face reality. The world changes. Attitudes change. It's better to face it head on and be prepared than deny it and be jobless with no skills.

      --
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    2. Re:I don't get it by rnswebx · · Score: 2, Insightful

      The machines to administer aren't going away. The operating systems on these administered machines aren't going away. The users using these machines aren't going away. All of the things that sysadmins support are still going to be there if the servers move from our in-house server room down to the colo. The sysadmin's role is still the same, just the machines are now remote.

      I guess I may be biased here as a sysadmin, but how do you propose a sysadmin's demand is going to diminish when all of the services and servers we support are simply being moved to the datacenter?

    3. Re:I don't get it by porkThreeWays · · Score: 3, Insightful

      Say I'm a company that has 100 customers and each customer has a server onsite that runs our software. That's 100 servers that probably rarely exceed 5-10% usage. Those 100 customers could be consolidated to 5 large hosted servers that have a moderate predictable load. 5 servers don't require nearly the staff as 100. Sysadmins won't just go away, but the demand will be much less and it will be much more competitive.

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  5. Reduction of in-house reliance nothing new by RealGrouchy · · Score: 2, Funny

    This is nothing new. Political parties have stored their data in out-houses for ages.

    - RG>

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  6. 2015? by jdigriz · · Score: 5, Insightful

    Sure, Sun won't have any data centers by 2015. Also no finance, or marketing, or r&d or sales, or procurement, or manufacturing or a cafeteria or a mail room..

  7. Sirius Cybernetics Corporation by flyingfsck · · Score: 3, Insightful

    So, they are going to spin off their data centres into a separate company - that's all.

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  8. No machines by SEWilco · · Score: 4, Funny

    Imagine no Beowulf cluster of these.

  9. More snarky Sun spin by IGnatius+T+Foobar · · Score: 3, Insightful

    People, this is just clever spin. The entire industry is moving towards putting applications back behind the glass (where they usually belong). Sun's got some kickass virtualization tools, and the network is now ubiquitous. All this announcement means is that they're going to cut costs by outsourcing their data centers. Big deal. There will still be data centers, servers, system administrators ... but they won't be at Sun. Lots of companies outsource their data center operation. I oversee network operations for a hosting company in New York state, and I can tell you with certainty that demand for data centers is not slowing down. The applications have to live somewhere. Can you save money by having someone else run it for you? In many cases it makes economic sense, and Sun is going to try it.

    Clever spin. See how they made everyone turn their heads and take a curious interest? How much better was that than announcing "by 2015 we're going to fire all our IT staff and farm out the data center ops to some third party" ??

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  10. Re:Sun does... by Seumas · · Score: 3, Insightful

    Your IT department and data center employees aren't writing your software and engineering your hardware, in the first place. When they encounter problems or desire certain features, they have to work with the developer and engineering groups like anyone else would. If someone else is managing these services for you and still using your products, they will still be reporting any encountered problems or feature requests to the exact same developer and engineering groups. And in both cases, any problems or downtime still affects you all the same.

  11. Re:Sun does... by __aaclcg7560 · · Score: 4, Funny

    The Sun provides heat and light for the Earth. If the Sun cuts back by 50%, the Earth becomes cooler and darker. Of course, that will be great news for the polar bears. :P

  12. Fat chance. by sporkme · · Score: 4, Insightful

    Sun will use virtualization and consolidation to reduce its data center space and energy usage by 50 percent by 2013, with a goal of moving it all online two years later.

    Sun will use buzzwords to reduce its data center space and perceived energy usage by 50 percent by 2013, with a goal of moving it all to India two years later.

    There, fixed that for Sun.

    First, I would like to point out that providing anything over the internet requires that servers somewhere invariably consume electricity at that somewhere, so relinquishing web services to the cloud does not amount to a smaller overall energy consumption, it just eliminates the evident level of corporate consumption. Granted, they have migrated to more energy efficient equipment thus far, but that does not amount to a hill of soybeans because newer equipment is nearly always more efficient. Top marks for obfuscation.

    The proverbial cloud seems more efficient because it consumes precious unused cycles (we recently discussed the value of these), but it could be argued that it: (a) artificially inflates perceived demand for traffic provision over certain ~tubes~ to the computing source, increasing necessary power supply for those paths, (b) increases power consumption incrementally at the point of the processing computer, and (c) via the law of diminishing returns, increases overall resource consumption thanks to the resource cost of transporting the information to less efficient equipment. The processing requirement is not diminished, only distributed and increased through that distribution. How many hops through these abominable "25-50% efficient" data centers before the relatively minuscule reduction in Sun's data centers is met? And what of the jobs lost? And what of the increased commute consumption of unemployed coders and hardware wonks to their stately new stations behind Burger King grills?

    We now employ both centralized systems and massively distributed systems to host information we demand, and generally these are selected based on monetary capital versus willingness or incentive to participate, overall robustness being fairly equal. SETI and many other number-crunching projects rely on the generous support of willing software installers to participate in their projects, but if an already stable bandwidth-consuming entity is forced on nearly all consumers of a basic internet need (and their hosts), I think their piece of the system will collapse because the participants will not be so willing! The internet changes rapidly, as many players swiftly respond to changing conditions. We generally have a state of equilibrium, except where governmental players attempt rule changes. When a commercial entity (Microsoft, etc) prods around rule changes, we make major waves. If Sun chooses to put their whole school of thought into this particular sea, I think they'll have plenty of sharks to worry about.

    Sun would like to cut the monetary cost of operating data centers, and their chosen method to shove it down our throats is to first douse it with the chocolate syrup of environmentalism. How insulting; do they really think we're that stupid? A forced migration to a new system is pretty retarded in itself, and the trifecta of security concerns, implementation nightmares, and environmental balderdash seems to be suicidal.

    Protracting a bit, as a forced (college student) user of Sun products, I would be absolutely resistant to any such environmentally shrouded money grab, preferring the security and stability of normal centralized (particularly open source, mind you) not-for and for-profit entities. I would be very favorable to future competitors of Sun that oppose these vulnerabilities. Finally, I would like to clearly state that I believe this this to be a mere political statement to justify already existent a

  13. secret SaaS by hxnwix · · Score: 3, Interesting

    Remember when third parties were going to buy computing time from Sun?

    There turned out to be no third parties who wanted that. What is Sun's answer? Do the exact opposite.

    That's right! Sun is going to buy computing time from other people. Their HQ is going to be like a giant Net PC or something. It'll be frickin awesome! And just as profitable as the last initiative was money-losing.

  14. What is replacing the in-house data centers by Stuntmonkey · · Score: 2, Funny

    ...is "out-house" data centers. Powered entirely by human waste. Very green, very modern, it's recycling for the new millennium.

  15. Yada yada yada... by SerpentMage · · Score: 2, Interesting

    What Sun is talking about is absolute BS. System administrators will not become like TV repairmen because companies will not trust to be hosted by some other company.

    There are two approaches that corporations take to custom machinery (assembly lines for automated production). The first is that they get the machine builder to build and install the line. Then once the assembly line has been installed the local maintenance staff is trained to repair and manage the machines.

    The second approach is that the company gets a custom machine built, and then they rely on service from the company. But in this situation that usually means having a guy from the machine company sit in an office of the company that uses machine all day long waiting for something to go wrong.

    My point is that if Sun wants to go route 2, fair enough, but the sysadmin will still exist because I don't see little munchikens running around doing the job. What Sun is promoting is the rearranging the deck chairs! And I fail to see how this will improve the overall situation. Oh yeah I forgot Sun is IRRELEVANT and thus rearranging the deck chairs makes them relevant again! [/sarcasm]

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  16. Where is the best place for a datacenter? by Kupfernigk · · Score: 3, Interesting
    It obviously makes sense to keep datacenters convenient for cooling. The idea of using container ships is good, because it gives you loads of sea water. The shipping container datacenter's main problem is getting rid of the heat, because air to air heat exchangers are so inefficient in terms of space.

    So there is presumably a lot of mileage in building secure data center facilities near large water flows, rather than in, say, somewhere like Phoenix where lots of power is needed to remove the heat. Much easier to outsource the datacenter than to relocate the company. Perhaps we should conclude that someone at Sun has seen where power costs are going and got a clue.

    Rolls-Royce builds what are possibly the best generators in the world, but they don't use them to run their plant. Someone else buys and operates them and, guess what, they buy electricity back from a variety of sources. There seems, on the face of it, no reason why Sun should not do the same with compute capacity.

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  17. Did they love their "JavaStations"? Mr. Coffee? by Futurepower(R) · · Score: 2, Interesting

    I wonder how many Sun Microsystems employees ever got Sun JavaStations, which was Sun's entry in the Network Computer baloney?

    From the Wikipedia article: "Production models comprised: * JavaStation-1 (part number JJ-xx), codenamed Mr. Coffee: based on a 110 MHz MicroSPARC IIe CPU, ..."

    Larry Ellison of Oracle started it: Larry Ellison and the Network Computer that Wasn't. (It was 13 years ago, not 8, as I said earlier.)

    "Network Computers" were computers for other people, not the people who were talking: "There would only be rudimentary software and memory on the Network Computer. Most software and serious memory would be out there on the Net where it could be easily maintained. The system would run on Java and use Oracle databases."

    It seems to be some kind of shared craziness. "Marketing" people get excited about something they think they understand, and they pay magazines and newspapers to run stories. "No In-House Data Centers" and "Saas" is part of the same "Network Computer" nonsense, recycled.