McDonald's UK CEO Blames Video Games for Childhood Obesity

BoingBoing is reporting that Steve Eaterbrook, McDonald's UK CEO, says that video games are leading the charge in obesity. He does have the decency to at least admit fatty foods are a part of the problem, but points the finger at interactive games for keeping kids indoors and not out burning off energy. "According to The Times, McDonalds UK is 'on the brink of its best year for two decades'. The firm has enjoyed six per cent like-for-like sales growth in the last year. More than 88 million visits were made to McDonald's restaurants last month, up 10 million on the previous year." Don't forget, we have known for ages that video games make us fat and mean.

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Re:The Layer Cake of Disappointment

[cluckshot]

I own chickens. It might seem unrelated but in owning chickens I wanted to learn how best to feed them. (I learned much about their nutrition and the epidemic of obesity in the industrialized world by this.) So I went to the local feed suppliers and tried to determine the best diet for feeding the birds. The answer to the question of how best to feed the birds was always another question that made no sense. "How much Antibiotics do you want?" was the answer! After getting this illogical response about 6 times, and eliminating disease as a reason for this, I finally got it out of the feed suppliers what is going on. Chickens gain 1.3 times as much weight per pound of food consumed when fed antibiotics as when they are not fed them. Typically Chickens convert about 3kg of feed into 1kg of chicken meat but when fed antibiotics it only takes 2.3kg of feed to produce 1kg of chicken meat.

Shortly there after I learned that this was a fairly typical gain associated with feeding animals. I learned that chickens being such high efficiency converters of food into meat and eggs also didn't alter the feed that much in its content. The Future Farmers of America (FFA) typically has an experiment that shows this very well. It involves feeding a laying hen purple dyed food. The egg yolks from that hen become purple!

I learned a lot more about the breeding of birds in the years that passed and about their raising. A typical farm raised bird is sold with about a 4% margin to the farm. This leaves the farm about 25% "under water" financially if the do not feed antibiotics. This is also typical in most meat production. Unless the meat is specifically raised without antibiotics it has them in it. These antibiotics pass through to the one eating the meat and they affect that person exactly as the feed animal. How this works is pretty simple and leads right into our epidemic of fat people. Antibiotics screw of the Glucose metabolism causing Hyperglycemia. Bluntly they cause a temporary diabetic episode. This triggers insulin release and begins damage towards type II diabetes. This causes almost instant weight gain in the individual. But this is hardly all of it regards our feed animals.

McDonald's Corporation, KFC and several other major US food delivery companies have done tremendous research now covering something close to 70 years to optimize user demand and to breed foods that stimulate demand. Chickens for example are highly genetically altered through breeding and other processes so that they produce meat of this profile. Similarly most meat animals have been modified this way. In addition our vegetable crops have been altered this way as well. This modification has come to dominate the production of most food crops in the USA. Potatoes and many other crops have become altered to achieve the goals of McDonald's et al. The essential demand increase is to produce a food that demands more food by screwing up blood sugar. As a result a person gets a very high blood sugar followed by a very low one. This is very nearly a profile for diabetes and weight gain. If you are a farmer, it is very nearly impossible to get farm loans and such to raise crops outside this genetic and marketing chain. As a result it is beyond doubt that McDonald's and other similar institutions have caused our epidemic of obesity. Their success in genetic and farming control is about 20 years old now and it corresponds directly to the time when this obesity started developing dramatically. It is so deep and so profound in the food chain in North America, that it is quite possible to point out that even a vegan who never ate at McDonald's could be proved to have problems directly traced to McDonalds et al.

The point here isn't to divorce any personal responsibility from the system. Rather to point out that it is a far lessor factor than we might like to think. Frankly it has fallen to a trivial level of consideration. The real issue here is when will be realize that our foods have been screwed up to the point wher