Ford Claims Ownership Of Your Pictures
Mike Rogers writes "In a move that can only be described as 'Copyright Insanity', Ford Motor Company now claims that they hold the rights to any image of a Ford vehicle, even if it's a picture you took of your own car. The Black Mustang Club wanted to put together a calendar featuring member's cars and print it through CafePress, but an attorney from Ford nixed the project, stating that the calendar pics and 'anything with one of (member's) cars in it infringes on Ford's trademarks which include the use of images of their vehicles.' Does Ford have the right to prevent you from printing images of a car you own?"
Does Ford have the right to prevent you from printing images of a car you own?
Hold on a moment. Let me get the EULA out of the glove box.
This guy's the limit!
Yeah, you know, maker of the dustang!
And they wonder why their stock is in the toilet. They're trying to stop free marketing of their products. How dumb is that?
Developers: We can use your help.
I was going to use a car analogy to show how ridiculous this was...
All your images are belong to us.
Bold moves indeed.
I did. Wouldn't want to gain the benefit of my ill gotten gains. No - better to send them all back to the CEO where they'll be safe. You should too.
here is a copy of the letter that was alledgedly sent to another automotive club when they tried to publish calenders themselves. (I ripped this posting from BoingBoing...)
"Although you and your members may own the Ford automobile, you do not own the rights to the trade dress. Taking pictures of any Ford automobiles, placing them on products (i.e. calendar, mugs, t-shirts, etc.) and making them available to the public for sale is an infringement of Ford's intellectual property rights."
"Because of the cachet of the world-famous Ford name, thousands of independent businesses and people make a living from or pursue a hobby related to Ford products and services. Unfortunately, many of these businesses improperly attempt to affiliate themselves with Ford by using Ford trademarks and trade dress (for instance, the depictions or photographs of Ford's distinctively shaped vehicles) in advertising their products and services."
"If a business not affiliated with Ford uses any Ford trademark, whether through the use of photographs, depictions or silhouettes, or any confusingly similar variation thereof, without Ford's express, written consent, then that business is violating Federal and state trademarks laws."
"It is also not sufficient for a business to state that it is not affiliated with Ford but continue to use Ford trademarks without permission. The business is still misappropriating the goodwill and reputation developed by Ford, and attempting to capitalize on or profit from Ford's goodwill and reputation. Even with the best of intentions, unauthorized use of another company's trademark is against the law."
"At times Ford enthusiasts question why Ford is so adamant about policing it's trademarks and preventing unauthorized uses or infringements of them. It is quite common for someone who is using a trademark without permission to say, "I'm giving Ford free advertising, so why does Ford care?" Ford cares because it is important that Ford be able to exercise control over the quality of the product or service bearing Ford's trademarks."
"To protect the value of its trademarks, Ford is obligated to object to and pursue unauthorized uses of its trademarks and trade dress, even if the use of the trademark or trade dress does not appear offensive or objectionable."
I like microcars
I've heard a lot of stupid claims over intellectual "property" before, but this one really takes the cake*.
(*used with permission from Duncan Hines, a subsidiary of Pinnacle Foods Group, LLC.)
Modern copyright is theft of culture from everyone and it retards the progress of the useful arts and sciences.
The blanket term "Intellectual Property" covers a wide range of laws that often cover the same basic concept (creating a system of ownership for ideas), but are implemented in very different ways. When discussing these laws, it's very important to be specific about what kind of IP is being discussed.
The summary makes it sound like Ford is claiming copyright on the pictures (which they almost certainly don't have the rights to). However, it seems that Ford is actually claiming trademark status on the car's design, and an image of that car would therefore infringe on that trademark.
Not only that, but the tags (the most abused feature on Slashdot) cite "patent", another set of IP laws which have nothing to do with anything here.
Not a typewriter
Well, IANAL, but I was a videojournalist for ABC News for a while. The law as we were taught it was that anything visible in the public forum does not need permission to be used. This, btw, includes exteriors of houses, anything visible from the street, and people walking down the street. So by my thought, since these cars were visible in public, they are fair game for anyone to take pictures of.. and once the picture is taken, the rights generally belong to the photographer or his/her agency (unless the club put in the contract that they will own the rights to those images).
I wish there was a choice that said "Factually Wrong -1" when I mod.
Profits?
We're talking about ford, right?
I think you mean hit them with more losses.
There's nothing Intelligent about Intelligent Design.
This is no different than Architects who prevent people from publishing books with photos of their latest building designs. While it seems silly its completely legal and has been enforced for decades at this point.
"Slashdot, where telling the truth is overrated but lying is insightful."
Yes but let's use yet another car analogy here, what if Ford.... oh wait.
Bad boys rape our young girls but Violet gives willingly.
I've been down this road before. My sister was a dealer in collectible Barbie dolls. She wanted to do a calendar showing dolls in various settings. Mattel threw a fit. Ultimately, Mattel agreed that she could use pictures of things she owned (the dolls) but that she couldn't use the text "Mattel" or "Barbie" except in a small disclaimer. So the calendar got published as a "11.25-inch Fashion Doll" calendar. In the Barbie world, "11.25-inch Fashion Doll" is code for "Barbie."
I'd guess in the instant case the publication could happen if they eschewed the use of "Ford" or any model designation. Kinda defeats the purpose if you have to leave the word "Mustang" off a calendar of Mustangs, but there you go.
Ford is making a valid trademark claim, not a patent or copyright claim as the summary, tags, and category would suggest. Ford does not claim to own the pictures, and it is certainly not making a patent claim. What Ford is doing is claiming trademark and trade dress rights in its name, logo, and the stylistic features of its vehicles. Ford is alleging that the Club's calendar trades on the good will that people associate with the Ford name, logo, etc, which is not allowed under state and federal trademark laws.
Furthermore, trademark law requires trademark owners to respond to such acts of potential trademark infringement. If they do not so act, then later infringers may point to the inaction and claim that Ford has abandoned their trademark. Note that this is unlike copyright and patents, which give the rightsholder more discretion in pursuing individual cases.
None of this is to say that this is a good business decision. In its current financial state, Ford should be working with its few remaining fans to produce properly licensed calendars, shirts, etc that maintain Ford's intellectual property rights. That way, everybody wins. This sort of knee-jerk "shut 'em down" response does both the company and its fans a disservice in the long run.
This is a trademark vs copyright issue. The question asked is a red herring. The actual question is "Does Ford have the right to block one from selling, for a profit, an image that includes their trademark?"
The answer is "Yes, they do have that right. They have to protect their trademark or they lose it."
There is no "-1 offended" or "-1 you don't agree with me" mod options for a reason.
I'll just have to return to my previous hobby, taking pictures of Chevy trucks sporting a window sticker with Calvin peeing on the Ford logo.
Also widely known as the Ford "Crustang", "Rustang", "Mustake", and "My Little Pony" where I come from.
512 MB RAM, 20 GB disk, 200 GB transfer, five datacenters. $19.95/month.
Ford is *NOT* claiming they own anyone's pictures. What Ford is objecting to is taking pictures of their cars, putting them in a calendar, and then marketing and selling a calendar of FORD cars.
It's a bit of a grey area, but I can't say I see Ford being outside the realm of reasonableness here.
paintball
It's unbridled hubris. Out of control brand extension.
These cars aren't copyrighted. They may contain patents, but the image of them doesn't violate a patent, as images can't be patented. This is not a grey area in the copyright law.
They are being totally unreasonable here. I'm reposting my own Ford pics on my sight the very next thing I do. I eagerly await a DCMA take-down message, for with it, gives me the federal nexus to demonstrate my injury to a federal judge. What hubris.
---- Teach Peace. It's Cheaper Than War.
Actually, this has always been the case.
I'll preface this by saying that more freedom is always better, and I don't like Ford.
However, this is not really an oddball case at all. Ford, I'm fairly certain, registers all their designs as trademark(s), thereby enabling them to legally preclude an entity from reproducing said designs for their own commercial purposes. In fact, in order to maintain their trademark, Ford has to actively defend their trademark which is likely the reason for this action. IE, if they let this relatively harmless group operate outside of fair use, they have to let everyone do so (in other words, their trademark is no longer a trademark).
Although I wouldn't put it past them to try, they cannot stop you from taking pictures of your car to send to mom, put on your MySpace page or keep on your desk at work. They can't stop you from taking a picture of the car to put with your Auto Trader ad when you go to sell it.
They probably can't stop you from using photos of a car in a fine art piece for sale or display (artistic appropriation is a bit touchy, but is generally allowed by the courts).
They can't stop you from taking pictures of the car to accompany a news piece (for example, a photo of a Police Interceptor in flames or a photo of a Focus on the road for a review).
As for printing playing cards, calendars, posters, coffee mugs, etc. and selling them, for profit or not, they will do what they can to keep you from doing so. That is pretty much in-the-clear commercial appropriation, and is not allowed.
In other cases, usually the sports organization or the player him/herself owns the TM to their likeness to prevent me from going to an event, shooting pictures of the player and then selling prints/posters off my website. That doesn't mean that I don't still own the copyright to the photo, it just restricts what I can do to exercise my use of that photo. It doesn't stop me from publishing the photo as a news piece.
One could argue that if these are heavily modified cars, they are no longer identifiable as Ford's TM, and then the logo could be airbrushed out and the photo/calendar is probably a-ok.
The problem is that Ford is likely acting completely within their rights here, and unless this group has the cash to fight it in court, it's a case-closed event.
I'll reiterate that one of the pitfalls of trademark is that they have to be protected to be enforced, unlike (or at least less than) copyright. Some suit somewhere got wind of this and has no choice but to enforce their trademark to keep the trademark.
Nothing to see here...
Message contains 1 attachment: spam.gif
>Even magazines doing reviews of vehicles need the permission of the maker
That is incorrect. Chapter 17, section 107 of the United States code clearly states that "the fair use of a copyrighted work... for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright."
Here, your example is perfectly on point with 17 USC 107. The review would be criticism, comment, and news reporting at a minimum, and arguably teaching.
>they CAN prevent an organization (in this case a car club) from printing, selling, (and thus profiting) from those images without their permission.
This is also incorrect, but not as egregiously. 17 USC 107 distinguishes commercial and noncommercial ventures as one of the factors in determining whether a particular use is fair use. However, in this case even the Red Cross (a nonprofit) could run afoul of the law by printing the calendar because of "the amount and substantiality of the portion used in relation to the copyrighted work as a whole". That means that if they print a pic of the entire car, that fact counts against them. Speaking of factors that count against them, 17 USC 107(4) raises the consideration of "the effect of the use upon the potential market for or value of the copyrighted work." Here, that means that Black Mustang Club is reducing the value of the design because nobody is going to buy a Black Mustang Club calendar and also buy a calendar from Ford. (Black Mustang Club would counter that they are raising the value of the Mustang by printing the calendar, but their claim is speculative whereas Ford's claim of reduction in the sale of Ford calendars is pretty solid. Judges don't like speculation.)
This is a misconception. They do have the right to protect their trademark and they say the logo of the group is too similar to their trademark. Trademark is not however a right equivalent to copyright. The purpose of a trademark is to distinguish the products of an individual or business from others. It does not grant a copyright interest in pictures taken of the products, even if they include the trademark on them. These are the products of the company that bear the trademark, it is not confusing in the least. Read this odd case about the Rock 'n Roll Hall of Fame which trademarked their building design and the photographer that sold a poster of the building. The appeals court specifically noted this:
So the trademark is protected only so far as it is used as an indicator of the source or sponsorship of the product. It is completely legal to take photographs of trademarked goods and to sell them. Andy Warhol's paintings anyone?Thus without reading the complaint itself and the reasons Ford has we are left with only two conclusions. 1) they are completely brainlessly trying to infringe on the rights of the motor club 2) there is something more to the case of the mark of the club that is used to identify the source of the calendar is too similar to Ford's own mark. In the first case the summary is correct and Ford is wrong. In the second case the summary is misleading and Ford might be right.
This ought to do it: This car is not what you think it is.
512 MB RAM, 20 GB disk, 200 GB transfer, five datacenters. $19.95/month.
If you extend copyright and/or trademark to Ford for let's say, the Mustang, then the theory of estoppel trumps Ford.
Here's why and how:
google image search this term: "ford mustang for sale". Look at the mind-boggling number of hits.
Now tell me the use of a pic of a Mustang in a for-sale ad is different than putting them into a calendar on a website.
It is not. It's an image, used for the gain of the advertiser. In one case, to sell a used or new Mustang. In the other case, to exemplify the characteristics of ownership of the car. No diff. Estoppel says that 80-90 years ago, Ford should have made a claim
Fie.
---- Teach Peace. It's Cheaper Than War.
Companies who weren't ruled by morons encouraged consumers to create calendars with their cars in it. The referred to this bizarre practice as "free advertising".