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Microsoft Will Stream Ads To Grocery Carts

Posted by kdawson on from the do-you-want-fries-with-that dept.

dptalia writes "Later this year, at ShopRite supermarkets in the eastern US, Microsoft will be rolling out computerized shopping carts. These carts will allow people with a ShopRite card to enter their shopping list on the ShopRite site from home, and then pull up the list on their grocery cart when they swipe their card. The new carts will also display advertisements depending on where in the supermarket the cart is, using RFID technology to help locate it."

3 of 484 comments (clear)

  1. Fucking spammers by taustin · · Score: 5, Interesting

    If these fucking things make the slightest bit of noise, I swear I'm going to light it on fire, and start growing my own food.

  2. oh great by ILuvRamen · · Score: 5, Interesting

    So now when I put stump remover and sugar together on my list I gaurantee I'm gonna be put on some sort of terrorist list (cuz you can make a bomb out of that). Not to mention any other privacy concerns. I don't even want someone to so much as see my list before I get there. They'd have to password it. Then people forget their passwords. Or someone rigs it to record your password. Then you can't log in to your cart cuz the system is down and you have no idea what you were supposed to buy. I can only imagine how many rings of hell it would be to have Walmart employees support that high tech of a system.

    --
    Google's Super Secret Search Algorithm: SELECT @search_results FROM internet WHERE @search_results = 'good'
  3. A better idea by springbox · · Score: 5, Interesting

    Enter list online and have the cart calculate the shortest distance to each item in the store based on its current location