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Apple Announces MacBook Air
Apple made four announcements at MacWorld Expo: the new MacBook Air, new features for the iPhone and iPod Touch, and movie rentals via iTunes from a TV without a computer involved. The new portable gets most of the attention. It is 0.76" thick at the thickest part, tapering to 0.16". It weighs 3 pounds and has a 13.3" screen and full-size, backlit keyboard. Its Intel chip is the diameter of a dime and the thickness of a nickel. The MacBook Air will cost $1799 and up. Its storage is either 80 GB disk or 64 GB solid-state drive. 2 GB of memory. It has no optical drive (an external one is available for $99) and features a way to wirelessly use the optical drive of any nearby Mac or PC with the proper software installed.
does it blend?
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From the apple site...
.8-1.2 inches, 11 or 12" display, miniature keyboard, and slower processor.
Hard Drive
Your MacBook Air comes standard with a Parallel ATA (PATA) 4200-rpm hard drive. Or you can choose a solid-state drive that delivers faster performance and greater durability.
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80GB Parallel ATA Drive @ 4200 rpm
64GB Solid State Drive [Add $999]
Wow. Just Wow. Transcript from http://www.macrumorslive.com/
10:26 am New Ad for MacBook Air. Plays off of the ability to fit in an envelope.
10:25 am Pre-orders today, shipping in two weeks
10:24 am $1799
10:24 am 2 GB Memory standard
10:23 am 5 hours of Battery Life
10:23 am No optical drive, but a Superdrive accessory is available for $99. Also, software comes with the MacBook Air that allows you to "borrow" a Mac or PCs optical drive.
10:21 am 802.11n + Bluetooth 2.1/EDR
10:20 am Other features: 45 Watt MagSafe, 1 USB 2.0 port, Micro-DVI, Audio Out
10:19 am Steve retaking stage
10:19 am Otellini: The processor is as thick as a nickle and as wide as a dime.
10:18 am Apple asked Intel to shrink the Core 2 Duo. Intel shrunk the processor by 60%. Paul Otellini, CEO of Intel is taking the stage
10:17 am 1.6 GHz Standard, 1.8 GHz Option -- Intel Core 2 Duo
10:16 am 80 GB hard disk standard, 64 GB SSD as an option. "they're pricy, but they're fast"
10:15 am 1.8" Hard Drive
10:15 am How did we fit a Mac in here?
10:15 am Move a window by double-tap and move. Rotate a photo by pivoting your index finger around your thumb. Of course, pinch-zoom.
10:14 am Multi-touch trackpad
10:13 am display is LED backlit. iSight is built-in. MacBook-like keyboard, but with an ambient light sensor
10:12 am Magnetic latch, 13.3" widescreen display
10:12 am MacBook Air is 0.16" to 0.76". The thickest part of the MacBook Air is thinner than the thinnest part of the Sony. It fits inside a envelope
10:10 am We thought 3 lbs is a good target weight, but there was too much compromise with the other features
10:10 am Most people think of Sony TZ series when they think of thin notebooks. Competition specs: 3 lbs,
10:08 am "The World's Thinnest Notebook"
10:08 am As you know, Apple makes the best notebooks in the industry. Today, we are introducing a third kind of notebook. It's called the MacBook Air
10:08 am 4th thing: There's something in the air
10:07 am Steve has re-taken the stage
+++ UGUCAUCGUAUUUCU
But how am I going to watch movies?
What's that? I can rent them from Apple, you say? What a coincidence!
Remember, kids, it's not lock-in, it's Steve Jobs holding you nice and safe in his loving arms...
I thought this was a pretty big part of todays Keynote:
Touchstone, Miramax, MGM, Lionsgate, Newline, FOX, WB, Disney, Paramount, Universal, Sony all on board.
Library titles: $2.99,
New Releases: $3.99,
HD rentals are $4.99.
Rules: 30 days to start watching. 24 hours to finish
Watch anywhere (Macs, PCs, all current iPods and iPhone
Thanks MacRumors.
So, somebody's going to buy one, and when they foobar their OS and drop it off at the helpdesk, how do we fix it?
Yes, there is USB, so we'lll need to keep a few USB CD-Rom drives around for these things. >p>ah well, it looks real nice.
Never ask for directions from a two-headed tourist! -Big Bird
Just because it costs a lot doesn't mean it's overpriced. It's a deal compared to comparable Sony models with less power and aren't as thin.
Then get a MacBook. Sorry but you are not going to fit it into that form factor.
"Wah Wah Wah, I want a replaceable battery in the iPod."
Get a Nomad. Some companies even have players which take AAs.
"But they're not tiny like an iPod".
Compare a AA to an iPod... there's no way you're going to get it into that form factor.
Go take the battery out of your laptop. Notice all the extra plastic around the battery. And then the laptop has to have plastic where the battery sits. So you're already essentially doubling the case thickness.
Do you want a laptop that is 0.16" to 0.76" thick? Go grab a ruler and put that in perspective. There is no way in hell you're going to do that with a standard external battery.
If you are not willing to accept those tradeoffs then you are not the target market for the MacBook Air. Might I suggest a MacBook or a MacBook Pro?
Integrate Keynote and LaTeX
Seriously, they have no moving parts - which do you think will fail first? The manufacturers have been working on the limited write capacity for years such that they believe it's no longer an issue. Modern flash memory can already silently correct for any parts that can no longer be written.
Now all we need is for production to ramp up and the cost to come down.
There's a $50 (CDN) adaptor for airline power. If you're on a flight, just plug in. And it's cheaper than an extra battery.
It better include a iHandjob!
"God fights on the side with the best artillery." - Napoleon, Marshal of France - speaking truth to power
I feel the same way about the iPhone -- with 16GB storage, it is in no way a replacement for my current iPod. But I suspect if he'd been willing to accept 1/16 of an inch increased thickness, we could be looking at 32GB or 64GB, and then you've got me as a customer.
No way. The iPhone (which is 8GB max) uses flash and has zero space left inside. If you're talking 32GB flash, you're adding hundreds of dollars to an already hefty price to get that much flash, and you'd still possibly need to slim down the battery to make more space for flash chips (the thing is seriously packed inside). And a 32GB hard drive like the one in the current iPods wouldn't fit in 1/16 of an inch.
I have seen the future, and it is inconvenient.
.
As opposed to those videos you saw where someone walked up and pulled out their exploding battery after it caught fire?
Have fun: Join D.N.A. (National Dyslexics Association)
Compared to Vaios that have a DVD drive or 200GB second drive built in?
Really thin is only so useful. The Vaio TZ (along with some Japanese laptops that we don't get here in the states) allows you to change the way that you live. You can stuff those notebooks into a man-purse (Tumi makes some that fit rather well) and go. You can use them in the coach section of an airplane without fear of screen-crunch.
I'm not saying that the Macbook Air is a bad thing. Thin notebooks are nice, but thickness is the dimension that I find least annoying in a notebook (keeping in mind that my thickest notebook is a comparably enormous Vaio FZ, and my favorite notebook is my Thinkpad T42). I wouldn't want my sub-notebook to be as thick as the old Thinkpads were (think DSM-IV hardcover) size, but the footprint matters as well.
If only someone would bring back the old butterfly keyboard of the Thinkpad 701...
Apple removed many of the parts from a normal laptop computer and are now going to charge more for it. Genius I tell you!
Target audience? When was the last time you were in an Apple store? The place was flooded with teens and parents. Right before fall semester starts its flooded with college freshmen. I was in there after christmas. A guy was in there with his daughter, she was going to get an iPhone. She was 14. There is a large population that falls under "rich" but above $100,000 a year. People that probably have insane amount of debt but have the latest and greatest.
Could you imagine this in a college setting? 90% of these kids just use AIM, Mail, & Word. And before you go off ranting about how expensive it is for some college kid. Imagine those kids who drive new cars to college. The ones whose parents live in 500,000 houses and drive the latest from Mercedes. $5k is a drop in the bucket, I'm sure they can find another credit card to put it on.
But you know what, they keep Apple in business. And as long as they do that I'm happy with the other toys Apple gives me (ZFS, Unix, Stuff that just works(tm)).
The same reason I don't have a problem with BMW selling their 3 and 5 series to any yuppie that wants to buy it. People that won't even touch the performance of what it's capable of. Because those people give BMW money to make nice toys for me like the M3 which I can take out to the track.
Huh? Who made you the official spokesperson for the needs of business users everywhere?
I imagine this will see excellent sales among business users, regardless of the "integrated battery". A Core 2 Duo at 1.8Ghz isn't exactly "poor performing". My Macbook Pro is the first generation model with the original Core Duo (not Core 2) CPU in it. It still performs quite well for me, so I'd expect to see similar overall performance from the Macbook Air.
Furthermore, as Apple pointed out, the thickest portion of this notebook is THINNER than the thinnest part of Sony's Vaio slim notebook line. The battery life is rated as high as 5 hours. The keyboard isn't some "compact" model with keys too closely spaced together, and the display is a full 13.3" instead of some 11" or 12" compromise.
Considering the fact that notebooks are largely non user-serviceable to begin with, the need to mail this off for battery replacement shouldn't be a huge change for most laptop users. (When's the last time your full-size HP, Toshiba or Gateway laptop malfunctioned, and you were able to swap out the defective motherboard or video or display with parts picked up at your local retailer, huh?)
Judging by how many notebooks I see in service with totally non-functional, worn out batteries in them - I think for many people, it's not even a priority..... They don't like the price of new li-ion batteries anyway, so they do without when the original wears out. If you have you car and airline charger/adapter, along with your AC power adapter, the ability to plug it in wherever you go still makes your portable computer pretty darn portable.
The MacBook Air is NOT designed to be a "primary computer."
In fact, the brilliance on Apple's part here is the recognition (FINALLY) that there are lots of people with big honkin desktop machines who also need a portable computer for going out to meetings, travel or just reading the web (on something bigger then a 3" screen) at the local coffee shop. For us, the Air is perfect - a minimalist extension of our main work computer.
The only two complaints I have about the Air are the hard drive (you get to choose slow or obscenely expensive) and the fact that Apple hasn't really taken the concept of a satellite laptop as far as they could in OS X. It would be cool if my MacPro and my laptop used WiFi to sync up documents, preferences, media files and such. This problem is especially acute in iTunes where I have hundreds of GB of media on my main machine, but have to manually manage those things on my laptop. I wish Apple recognized this problem and solved it elegantly.
Other then that, I already pre-ordered my MB Air with the SSD. I can't wait!
Apple is using the lingerie model : pay more for a lot less, but it looks sexier.
omg you're not genuinely unaware of the fact that for electronics, smaller is generally more advanced and hence more expensive are you?
if not, why do you constantly talk about its price in terms of its size? ("For a little tiny thing like that...", "the cost of these small machines...")
The summary missed one of the new products, called "time capsule." It is basically an 802.11n wireless hub/Gb ethernet hub, with a built in hard drive for use with Time Machine to auto-backup all your macs. It's going for $500 for a terabyte, or $300 for a half terabyte. It is, of course, a small form factor without room for more drives. It will probably be the only backup solution that will really be easy enough for most of the home market, but not really all that cool for Slashdot types.
This argument is often trotted out for the iPod, etc. It's specious. First, it's not expensive to install a new one -- it's free as part of your AppleCare.
Bullshit. The warranty specifically excludes reduced battery consumption as a result of use/age, both under the standard warranty and the Applecare extended warranty. At least they're (more) upfront about it now than they used to be...they now mention that Lithium Ion batteries degrade with time and use, etc.
Please help metamoderate.
Note: Women are getting more education, and filling more elite/management positions than men.
Note: The CEO of Avon cosmetics joined Apple's board.
Apple got a Gap board member to help with retail design and strategy. Apple got a Google board member to have a strong ally in networks and data distribution.
Apple is not looking in to selling cosmetics, I can guarantee that. What Ms. Jung brings to the table is a huge amount of experience in marketing to women. Women who, per the first note, are going to be earning more, spending more, and who are an expanding market for techno-doo-dads which have been traditionally marketed to men.
Oxygen network vs. Macbook Air? I don't know if that's what's going on here, but I think it's likely to think that Apple will be pushing their products--naming, ad campaigns and more, possibly even specific designs--in ways that will be more and more appealing to women. Making a laptop that's 3 lbs instead of 5 is not something that should be ignored by anyone who has ever noted the difference between the average man's hand/wrist strength and that of the average woman.
Sony has done something similar, but half-a$$ed, with their "Bravia - A TV both Men and Women can Love" campaign. I think Apple will go down this road, and they will do it right.
The CB App. What's your 20?
Wanna bet the touchpad shows up on the other Apple notebooks as they are refreshed?
People DO pay for size. A friend of mine paid almost as much for a Lenovo x61s (IIRC) a few months back. He loves it - it weighs half what his old laptop did, gets about 3-4x the battery life, and takes up so little room that he doesn't need a separate bag for it anymore. That's worth a few hundred bucks for a lot of people, and isn't simply a matter of "being trendy".
I wouldn't want it as my primary computer, but it would certainly do the trick as a second computer (as my iBook does now...).
W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
I have a Toshiba Portege R500. It's 2.4lbs, .77" thick, includes an optical drive, and has a replaceable battery (usually runs me a full 6hrs on one charge with average usage). Granted it's not as powerful as the mac (it has a 1.2ghz Core 2 Duo) doesn't have all the cute features of the mac (my favorite is the backlit keyboard), but it's lighter and has some essential practical benefits over the mac. IMHO I don't fully understand the hype that's behind the Air. It's not nearly as revolutionary as people are suggesting.
The only consistency in life is the lack thereof
> what are the advantages over a normal laptop?
There are three consistently important things about portable devices - size, weight and battery life. Many people who can afford it are willing to pay for smaller, lighter and longer. It's that simple. If this perspective does not make sense to you - simply write yourself out of the target audience and get on with that which is important to you.
Many users do not need a removable battery, optical drive or additional connectors. It's that simple. If you do, simply write yourself out of the target audience and get on with that which is important to you.
There's a lot to be said about being able to understand another person's perspective and requirements. On a geek site, an engineering achievement such as an incredibly small laptop that (for instance) required Intel to produce a new, smaller chip design is worthy of respect rather than puerile comments about shiny toys. Reducing height by 25% and weight by 40% is a tough design goal. But if you can't understand the user, or appreciate the engineering - just get on with other things.
The SSD is a $999 upgrade. Have you looked at the prices for 64GB SSDs recently? They tend to run in the $1500 range. I know it's hard to believe, but the SSD from Apple is actually *cheaper* than retail at the moment. It's not something you usually see in BTO upgrades for a Mac.
Frag 'em all...
I'll summarize another post I made along the same lines.
First, I wholeheartedly agree that there is a market for sub-notebooks. I've been wanting to pick one up myself. I consider the Macbook to be on the larger side of the sub-notebook class of computers. What I was talking about was specifically the Macbook Air, specifically compared to Apple's next smallest notebook.
Here's what you get going from the stock Macbook to the Macbook Air:
2 pounds lighter.
0.25 inches thinner, at its thickest.
Spiffy new touchpad.
OLED screen, meaning that the LCD should last longer (this is a marginal improvement)
1 extra gb of RAM, base (costs $150 to add to the Macbook on Apple's website, $50 to add after-market)
Trendy new computer that few other people have.
Here's what you give up:
1 optical drive
1 USB port
1 Firewire port (probably not a big deal to travelers)
1 replaceable battery (meaning that your travelers won't be able to carry a spare)
1 hour of battery life (even worse considering the lack of a replaceable battery)
1 ethernet jack (probably not a big deal, since wireless is slowly becoming ubiquitous)
400mhz on the low end, 200mhz on the high end.
Replaceable RAM (RAM starts going bad? Your Mac is going in for service. Hope it doesn't go bad after the warranty is up.)
Stereo speakers
Optical audio out
$600
I simply can't believe that the things you get are highly sought after.
The perfect example of one who is not the target market, and who does not get it.
Me? I'm not the target market, either but I used to be. The target for the Macbook Air is the road-warrior, the person who racks up enough frequent flyer miles in a year to fly to Paris for Christmas. I know, I used to be that guy and I would've killed for this device. As it was, I had a Toshiba Portege that was awesome, though underpowered even when it was state of the art. It did me perfectly, and fit like a champ in a briefcase that I could carry into the cabin of the flight. The 5 hour battery life was also more than enough for 99% of the flights I took in the mainland US, and the flights I took within Europe. The only time I would have used the laptop more would've been on an international flight... and most of them either have rather good in flight entertainment options these days, power sockets in the seats or I had my iPod.
I have a Macbook Pro which I love to death, but I have no need of a laptop like the Air in my current job or my life. I like the expandable, heavy and reliable Pro which has run like a champ for me for two years and has given me very little trouble. If I were back in the road-warrior business, I'd be all over the Air as a primary laptop for business, using home networking for the majority of my big file storage and just keeping the necessities on the Air.
This isn't an audio studio laptop... Apple has one for that; it's the Pro. It's also not a consumer laptop... Apple has one of those; the Macbook. This is one aimed at a very specific market segment; those who need an ultra-portable computer but are less than impressed with the options available elsewhere. And at 3lbs with a 13" screen, this is just an incredible piece of technology. Hell, I'd consider one of these for the geek value if I had $2K to drop on it right now. The price point and the name say it's not for the average consumer... the lack of optical, CPU speed, expandability and so forth say it's not for the A/V pro. Like every Apple product except the iPod, it's aimed at a very specific market segment... and one that's been screaming out for exactly this for a long time.
Oh, and if you want to bring issue with the lack of an optical drive... well, I have one in my Pro which I rarely use except when I'm at "home base". And if I'm at home base, what's wrong with me hooking up a USB drive to do the same? Oh, and there's a $99 external drive available as an option if it's really important.
...Isn't Remote Disk just mounting a network shared media?
As it was explained to me when I worked there, the Legal team at Apple feels that they'd be vulnerable to shareholder lawsuits if they gave away something that customers would be willing to pay for. This is traditionally attributed to the Sarbanes-Oxley Act, but I think the intent of the policy is more general than that.
In general, updates to existing products are not allowed to be free if they add new features, only if they fix bugs. There are a bunch of exceptions, including for products that are given away, like iTunes. I expect that the iPhone is actually being "sold" a bit at a time over the course of the mandatory 2-year contract, and so since customers are still technically paying for them, it's okay to add new features in a software update.
I didn't much like this explanation the first time I heard it, but given the number of shareholder lawsuits Apple already gets every year, they definitely have reason to be cautious. As long as the prices for feature upgrades remain relatively low, it probably won't anger the customer base too much, and it'll hopefully keep the class-action lawyers at bay.
It's 0.1 inches thick, can be folded up to fit in a standard envelope, sports a 2 terabyte SSD and 8 cores, all while sipping only 3.5 Watts of juice. As a nod to Greenpeace, it is not only biodegradable, it is also edible. Early beta testers describe it as having a "cool mint" flavor, and there are reports of a "zesty orange" version in the works.
To enhance morale, at Apple there are gigantic posters of Steve Jobs fixing employees with what can only be described as a "level stare".
If I have seen further it is by stealing the Intellectual Property of giants.