Netflix and iTunes Rentals Aiming At Different Crowds

Engadget notes an article in the New York Times discussing the substantially different markets that Netflix and Apple's movie rentals are aiming for. The site views the loosening of Netflix streaming restrictions as a reaction motivated entirely by the iTunes movie rental announcement, but beyond that the two services seem to have little connection. From Engadget's observations: "After speaking with Netflix's Reed Hastings, it was found that the vast majority of its streamable content was 'older,' and considering that users of this service can never look forward to brand new releases being available, the cost (i.e. free to most mail-in subscribers) makes sense. As for Apple, it's able to focus on crowds who are looking for a more robust, generally fresher selection, but of course, you'll pay the premium each time you indulge. Furthermore, Netflix has yet to make transferring video to any display / device other than your monitor easy, and while an LG set top box is indeed on the horizon, the differences in content selection are still likely to lure separate eyes."

Comments

More than just old movies

[peipas]

Some of the most attractive offerings on Netflix's streaming service are television shows. There are lots of seasons and even complete series available through the service. I was able to watch the entire run of the British show "Coupling," the UK's raunchier version of Friends. They also have every Law and Order known to man, short-run series like "Dead Like Me," and even modern shows like Heroes and 3rd Rock.

Public Libraries

[PIPBoy3000]

I always wonder why these sort of discussions leave out public libraries. Our local library has an amazing DVD selection (much of it purchased from a failed video store). Sure, the new stuff is often hard to get (Hot Fuzz had 66 holds on it, last I checked), but there's tons of classics, Anime, and other things I missed in the theater.

It's become a weekly tradition for me to head out to the library after Saturday breakfast and return with my booty of media. Like Santa, I open my sack and hand out books and movies to my kids and occasionally my wife (depending on whether or not she's on the naughty list).

Re:Public Libraries

[Critical Facilities]

. If you wait 9-12 months the 'new release' movies go to gallery. I can rent, for a week, three gallery movies @ 3 dollars.

Dude, have you even looked at Netflix pricing? You can get unlimited rentals per month (2 movies at a time) for $13.99/month and you can EASILY get first run new releases. I used to be into the Blockbuster thing, but the newer titles were never in stock, and I hated having to wait in line to check in/out movies. Netflix ships them to you and you ship them back. I can send movies back on Wednesday and have new ones by Friday, and I don't have to wait 9-12 months for new releases.

I know the article's about the "download" service, but if you're going to compare it to the mom&pop video store, you should be comparing to the "standard" Netflix options, which I'm sorry, destroys video stores IMO.

Re:Exactly what is new about AppleTV?

[p0tat03]

I've got a 360, and it really doesn't do it for me, the movie and messaging components that is. Movie selection is piss poor, the device is hellishly loud, and messaging is buggy and crashy. Just signing into Messenger causes my device to hang for up to a minute! Ludicrous. The movie and messaging components of Xbox 360 are merely functional, they are not easy to use.

A few things that Netflix still does better

[Tibor the Hun]

I know this is mostly regarding the streamable Netflix movies, but I'd like to point out that their Que is worth the price.
I haven't seen anything like that on Apple's service, but I may be mistaken.

One other thing that Netflix has over Apple, is no 30 day wait after a new release. Sure, there may be a few days wait in some cases, but it's not 30.
(Piratebay also has no such restrictions. The movie studios probably wanted to strike a good deal with those jolly rogers. Great move studios, nothing like waiting 30 days after a region-encrusted release...)

On the other side, Apple has a convenient way to transfer movies to my iPod touch, which is excellent.

I'm a Netflix subscriber, and I'm pretty sure I'll stay with them, but I think Apple may get some of my money here and there too.

Re:Exactly what is new about AppleTV?

[Rude Turnip]

Right now I'm using an Xbox 360 for exactly the same purpose. However, it only "works good enough" for me because I have the patience and know-how to get the most out of my Xbox. Aside from games and a built-in (but NOISY) DVD player, Apple TV has the following things going for it over Xbox 360:

-Your purchases get backed up to iTunes on your PC. It annoys me to no end that every other week or so I have to delete shows I've paid for because you can't back up programming to your computer.

-Your purchases are denominated in actual currency, not "Microsoft Points." Enough said on that point.

-Built-in video podcast browsing...once the software update hits Apple TV, of course. There is no straightforward way to watch these on Xbox 360. There is a lot of good, free, legal programming out there (Web Drifter, Diggnation, Stranger Things, NASA). With the 360, you need either the Zune software, Miro or iTunes to aggregate the podcasts. In the 2 latter cases, you then need a UPNP/DLNA server to serve the videos out to the 360.

-Better video support. The 360 plays H.264 videos (my DVD rips) just fine...however, Windows Media Player does not catalogue them into my library. I should not have to hack my registry to force it to do so. Importantly, I should not have to rely upon 3rd party software (TVersity) to serve out such videos. The other way to do it is to download Microsoft's Zune software, which natively catalogues H.264...one hell of a way to run a company, Microsoft, no consistency across the board and every step is taken to lock me in, which results in crippled hardware.

Re:I'm definitely not Apple's target market, but..

[STrinity]

I think that $3 for a movie "rental" is way too expensive,

I watch primarily older films, and I always check DVD Price Search before making a purchase. The upshot is I pay on average $7 per film (often as part of a box set), and I can watch it any time I like. I don't understand why anyone still rents.

Re:I'm definitely not Apple's target market, but..

[nsayer]

We don't have cable or satellite T.V. and I can't see spending money on the antenna we'd need for broadcast digital--five hundred channels of nothing is still nothing. That makes no sense.

1. Broadcast digital uses the same antenna that your wife is using right now to pick up analog TV.

2. Next year you're at least going to have to buy a converter box (government subsidized, though) in order to keep doing that. But your same antenna should still work.

3. Broadcast digital is probably the same selection of content as analog for you. In some places, there are broadcasters offering multiplexed streams, but not many, and the alternate streams are often nothing more than weather or traffic or whatnot. So if you're in a big city it's probably 15 channels instead of 10, 3 of which are redundant.

Re:Exactly what is new about AppleTV?

[0100010001010011]

So hack it. I currently have an XBMC, but I'm eyeing an AppleTV for my next rev of hardware (and maybe by then XBMC will even be stable on linux which runs on Apple TV)

http://wiki.awkwardtv.org/wiki/Mount_a_Remote_Drive_via_NFS
http://wiki.awkwardtv.org/wiki/Mount_a_Remote_Drive_via_SMBFS

Closed Captioning

[hansoloaf]

My concern with Netflix and iTunes rental is closed captioning.

I contacted both and it seems the movies are not captioned and they do not know if it'll be in the near future.

Arghhh.. back to the drawing board.