HD DVD Player Sales Grind To a Halt
Lucas123 writes "While the news may fall under the 'Duh' category, it's still relatively shocking how quickly the death knell for HD DVD player sales came on after Warner Bros. announced they were dropping dual hi-def DVD format support in order to back only Blu-ray. According to a Computerworld story, the week after Warner's announcement, sales of HD DVD players dropped to 1,758, down from 14,558 players the week before. In contrast, consumers bought 21,770 Blu-ray Disc players, up from 15,257 the previous week."
Once again, an inferior product wins by superior marketing. My HD-DVD player, like all HD-DVD players, supports things like PiP and internet connectivity out of the box. People that own BR players other than the PS3 are hooped because the first generation BR spec was lacking things like secondary decoders. Now with profile 1.1 being out and 2.0 on the way there are going to be consumers that buy movies where they can't actually use some of the special features. The only real technical advantage BR had was storage. Also, Blu Ray already had built in help by the fact the Sony also produces and distributes movies. Doesn't hurt that they put BR in the PS3 and it looks like that paid off for them. I also lay the blame with the HD-DVD group who did an absolutely horrible job of marketing. Since day one if a movie was on Blu Ray it was mentioned in the commercial. BR also seemed to have more in store kiosks.
Good. Fuck Microsoft.
* Carthago Delenda Est *