UK ISPs To Start Tracking Your Surfing To Serve You Ads

TechDirt has an interesting article about a UK-based company that is trying to work with ISPs to make use of user surfing data to serve targeted ads. "Late last year, we heard about a company that was trying to work with ISPs to make use of that data themselves to insert their own ads based on your surfing history -- and now we've got the first report of some big ISPs moving into this realm. Over in the UK three big ISPs, BT, Carphone Warehouse and Virgin Media have announced plans to use your clickstream data to insert relevant ads as you surf through a new startup called Phorm."

Comments

Re:hmm

[RiotingPacifist]

Use tor... Sure, it is slower, but it bypasses the ISP tracking.

However the last node in the chain can see anything you do that isn't using HTTPS/SSL, and if anything you do gives away your identity, they can figure out who you are.

Oh, and some of them may be run by governments and criminal organizations.