First 10 Teams in $30M Google Lunar X Prize Announced
coondoggie writes to mention that the first ten teams racing for the $30 million Google Lunar X Prize have been announced. The competitors will try to be the first team to land a privately funded robotic spacecraft on the moon capable of traveling at least 1,600 feet and returning video, images, and data. The teams include Romanian-based ARCA, Italy-based Team Italia, and several different teams from around the US, many of which competed in the Ansari X Prize.
I'd say its two-fold. To show the possibility of privately funded interplanetary exploration, and to support the development of low cost, space-capable robotics.
I doubt that anyone will be trying to develop their own launch vehicle to do this, although a custom trans-lunar injection stage might be in the cards. One of the upcoming Falcon 1-extended versions may have the juice to get a small but capable rover to the lunar surface, bringing this reasonably within cost restrictions.