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Microsoft Says Not All Ad Clicks Are Created Equal

Posted by ryuzaki0 on from the more-tracking-bloat-coming-to-a-site-near-you dept.

kyle6477 writes to share that Microsoft is hoping to change the way advertising is thought of, and ultimately valued, online. Their new Engagement ROI tool tries to track a user's ad clicking habits and distribute the credit over all of the ads that led to an eventual sale as opposed to the last ad clicked getting all the credit. "Say a consumer sees an ad for a product in a video ad one day, and then clicks on a text ad to visit the retailer's site the next day, and then eventually sees a banner ad that leads to a purchase. All of the monetary credit tends to go to the text link that was clicked on."

11 of 186 comments (clear)

  1. Equal ads by Wowsers · · Score: 4, Funny

    Microsoft are wrong, I don't have any ads to click, so they are in fact all equal to me.

    --
    Take Nobody's Word For It.
    1. Re:Equal ads by sakdoctor · · Score: 4, Funny

      You mean all ads are equally blocked?

    2. Re:Equal ads by Anonymous Coward · · Score: 2, Funny

      I know! Advertisements on the internet? There's living in the 20th century, I haven't seen any ads on line for years.

    3. Re:Equal ads by haystor · · Score: 5, Funny

      I seem to keep getting ads for AdBlock whenever slashdot does a story involving ads.

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      t
    4. Re:Equal ads by JDWTopGuy · · Score: 1, Funny

      You haven't seen any Anno Domini?

      --
      Ron Paul 2012
  2. Re:New Marketing Strategy by Entropius · · Score: 3, Funny

    If they made Vista-brand snails or vacuum cleaners, they'd sell like mad.

  3. Re:Wasted Effort by sm62704 · · Score: 3, Funny

    In short, Microsoft is developing a solution in search of a problem.

    That's what marketers do. Sell the sizzle, not the steak. Some ads can even make a product's suckyness a selling point. Consider these automobile ads:

    At Pontiac, we build excitement! (Brakes are bad and teh handling sucks)

    Chevy, like a rock (damned thing won't start)

    At Ford, Quality is Job one! (they have their work cut out for them)

    -mcgrew
    (speaking of ads, here's one: new journal today. It's about the eclipse last Wednesday. There are no hookers or sex in it, but it does feature a violent lunatic)

    --
    mcgrew's razor: Never attribute to stupidity that which can be explained by greedy self-interest
  4. Re:My guess by BronsCon · · Score: 3, Funny

    It's not exactly hard to come by. Lol.
    That is all.
    --
    APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
  5. Re:New Marketing Strategy by B3ryllium · · Score: 4, Funny

    bah, who needs a vacuum cleaner that blows?

  6. You thief! by spun · · Score: 3, Funny

    By not watching ads, you are stealing from the hard working website owners and operators like CmdrTaco here. I mean, due to lack of funds the poor guy has obviously had to hire brain damaged chimpanzees as editors.

    I keed, I keed, you guys are great, don't cancel my account please. ;)

    --
    - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
  7. Dear Sir/Madam by EmbeddedJanitor · · Score: 4, Funny
    I act on behalf of the International Gastapodian Society.

    The Society finds your comments repulsive. Associating Vista with snails gives said snails a very bad name.

    Contrary to your misinformed opinion, some snails are capable of very high speeds, up to 12 inches per minute (15 with a good tailwind). I think we can all agree that this is far faster than Vista.

    We therefore request that you withdraw your hurtful comments.

    Yours in slime,

    S. Cargo

    --
    Engineering is the art of compromise.