Microsoft Says Not All Ad Clicks Are Created Equal

Posted by ryuzaki0 on Monday February 25, 2008 @06:05AM from the more-tracking-bloat-coming-to-a-site-near-you dept.

kyle6477 writes to share that Microsoft is hoping to change the way advertising is thought of, and ultimately valued, online. Their new Engagement ROI tool tries to track a user's ad clicking habits and distribute the credit over all of the ads that led to an eventual sale as opposed to the last ad clicked getting all the credit. "Say a consumer sees an ad for a product in a video ad one day, and then clicks on a text ad to visit the retailer's site the next day, and then eventually sees a banner ad that leads to a purchase. All of the monetary credit tends to go to the text link that was clicked on."

2 of 186 comments (clear)

So by Dunbal · 2008-02-25 06:26 · Score: 0, Troll

Now that we couldn't buy Yahoo, let's get some FUD out there to try to discredit ads, and hopefully cause people to not want to pay Yahoo/Google as much. Then when the share price comes down maybe we can think about a hostile takeover of Yahoo again.

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Re:My guess by Actually,+I+do+RTFA · 2008-02-25 07:09 · Score: 0, Troll

What's kind of interesting is how people pretty much block them out subconsciously after a while,

I've never heard of that software before. How does subconsciously compare to AdBlock?

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