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Microsoft Says Not All Ad Clicks Are Created Equal

Posted by ryuzaki0 on from the more-tracking-bloat-coming-to-a-site-near-you dept.

kyle6477 writes to share that Microsoft is hoping to change the way advertising is thought of, and ultimately valued, online. Their new Engagement ROI tool tries to track a user's ad clicking habits and distribute the credit over all of the ads that led to an eventual sale as opposed to the last ad clicked getting all the credit. "Say a consumer sees an ad for a product in a video ad one day, and then clicks on a text ad to visit the retailer's site the next day, and then eventually sees a banner ad that leads to a purchase. All of the monetary credit tends to go to the text link that was clicked on."

5 of 186 comments (clear)

  1. Equal ads by Wowsers · · Score: 4, Funny

    Microsoft are wrong, I don't have any ads to click, so they are in fact all equal to me.

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    Take Nobody's Word For It.
    1. Re:Equal ads by sakdoctor · · Score: 4, Funny

      You mean all ads are equally blocked?

    2. Re:Equal ads by haystor · · Score: 5, Funny

      I seem to keep getting ads for AdBlock whenever slashdot does a story involving ads.

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      t
  2. Re:New Marketing Strategy by B3ryllium · · Score: 4, Funny

    bah, who needs a vacuum cleaner that blows?

  3. Dear Sir/Madam by EmbeddedJanitor · · Score: 4, Funny
    I act on behalf of the International Gastapodian Society.

    The Society finds your comments repulsive. Associating Vista with snails gives said snails a very bad name.

    Contrary to your misinformed opinion, some snails are capable of very high speeds, up to 12 inches per minute (15 with a good tailwind). I think we can all agree that this is far faster than Vista.

    We therefore request that you withdraw your hurtful comments.

    Yours in slime,

    S. Cargo

    --
    Engineering is the art of compromise.