Slashdot Mirror


The Economics of Free

Wired's editor-in-chief Chris Anderson is working on a new book, to be published next year, about the idea of "free" in the old and new economies. Wired is running a long excerpt from the book and some sidebars about the economics of giving away, e.g., CDs and directory assistance. Techdirt has a few quibbles about Anderson's ideas — mostly areas in which he may be shading the argument to sell more books — but mostly buys that the equations of economics continue to work when zeros are plugged in in judicious places.

18 of 119 comments (clear)

  1. Well.. by Creepy+Crawler · · Score: 4, Insightful

    Free, eh?

    Lets see what he says when his book ends up on Piratebay. He is giving away the book for free, right?

    --
    1. Re:Well.. by PMBjornerud · · Score: 5, Insightful

      Lets see what he says when his book ends up on Piratebay. He is giving away the book for free, right? Frankly, I don't expect him to care the slightest.

      He's not giving away the book for free, he's making money on a handy paper version that looks nice in a bookshelf and is easy to bring on the train. At the same time, he is strengthening the Chris Anderson brand.

      A good author will manage to get paid no matter how rampant piracy gets. JK Rowling sold a handwritten book for 1.95 million pounds.
      --
      I lost my sig.
    2. Re:Well.. by monxrtr · · Score: 1, Insightful

      The price of many things absolutely will come down, to a negative price, as in they will pay you. When millions are competing to be *heard*, paying people to listen makes sense. Old traditional broadcast media delivery channels are an inefficient middle man being paid by advertisers to sell consumer eyeballs. Such things as the Advertising Channel (patent and trademark hereby claimed) will pay the individual consumer to watch. What's the difference if the advertisers pay the cable company middlemen billions per year or they pay the consumers directly billions per year? This means not only will most content end up being free by simple supply and demand, but simple supply and demand will increase the quality and pay you to watch that content.

      Sites like /., or their peers, will eventually compete and start paying quarterly dividends to the posters who add 99% of the value to the site with their free posts. This model is coming and coming fast.

      --
      "From DNA to P2P, we are all Copycats now. Go Go Copycat Power! Copycat Powers activate! Form of, a Copycat." --monxrtr
  2. Re:Free as in beer? by coppro · · Score: 5, Insightful

    Well, I started using Linux a while back, and now I'm addicted... I don't want to use anything else ever again... every time there's a new kernel, I must have it... a thousand curses on Linus, who has enslaved me to his operating system... I have learned so much since I started, that I am no longer ignorant - Linux isn't free - it costs you your bliss.

    The sheer elation that you get from the freedom provided is definitely not worth the ignorance lost. So remember folks, don't use free stuff because you might learn something, and that would be terrible.

  3. Nothing new by clarkkent09 · · Score: 5, Insightful

    It all boils down to:

    - give some X for free so they buy more X later
    - give X for free and sell supplies for X
    - give X for free and sell advertising on X

    All done for many years by such a diverse group as drug dealers, razor manufacturers and magazine publishers. There is not a single example in the article that doesn't fall into one of those three categories.

    It may be true that the Internet is a making that kind of marketing much easier and more common, and it may be an interesting subject for a book. However his approach is needlessly sensationalist: "$0.00 is the future of business", "free changes everything", "freeconomics" etc. It's worth remembering that the same laws of economics (and laws of nature) still apply as they always have. A business can only survive if it sells its products for more money than they cost to produce. The rest is just marketing tactics.

    --
    Negative moral value of force outweighs the positive value of good intentions.
    1. Re:Nothing new by stzein · · Score: 2, Insightful

      A business can only survive if it sells its products for more money than they cost to produce. wrong. A business can only survive if it makes more money than their products cost to produce. It is not necessary to make the money selling the products. The point is that it isn't even feasible to sell products if they can be made extremely cheap, because people don't like using their credit card for 1 cent. But since you can reach a huge public with a product that cheap, you can find other way to make money, based on reputation/ mindshare / attention or however you want to call it.

      Is this new? Maybe not, but many people -including you- don't really seem to grasp it.

      Also, because of the extremely cheap distribution, volunteer work can have a much bigger impact. You can't make free soup for the whole world, but you can make free software/ music /whatever available for the whole world. This isn't limited to volunteers either; anyone with money to spare can pay someone to develop a program and publish it for free. There are enough people and organizations around who may be motivated to do just that, in many cases to great personal benefit.
  4. tech advances by Anonymous Coward · · Score: 3, Insightful

    you really don't get it? "I really don't see the big statement he is trying to make.". Tech advances get some good or service down to the ridiculously cheap to free level, so it, in fact, can be given away, quite literally. Our economies and societies are complex now, they change all the time, what used to cost tons can oftentimes be brought down in price in a fast fashion, "freeing" us up to spend money elsewhere, which garners more interest and research there, that in turn tends to drop prices, eventually that "thing" gets really cheap or free, and so on. Technology works. It ain't hard to grok that.

      The original example in the article, the free razor, was only possible because steel manufacturing and mining and so on for iron ore, etc, got so cheap and efficient and technologically advanced that the razor could be made and given away for free, and the dude's profit was from selling blades, still really cheap, but still a great profit for the maker. Everyone wins there! What's not to get?

        Look at FOSS, look at the huge savings in real work everyone in every sort of business can get with free or dang close to it computer tools now. It was a transition stage, we are at the nearly totally free place now. Look at computer hardware, how tech advances are dropping prices down so much that if you are content enough with just a few years old stuff, it's free, right from the dumpster, still functional and useful, and within a couple of years now you *will* be seeing the proverbial "hundred dollars in a blisterpack" laptop hanging on the shelf at the checkout lines as an impulse buy. It's coming, eventually that will be ten bucks. Heck, it's only been a decade since I have been buying LED flashlights, what used to cost 60 bucks is now three bucks! Getting closer to "free", and that is another one of his points, when things get so cheap, like with the transitor, from dollars apiece to tiny fractions of a penny apiece, you can almost think of them as "free" and use in in that context.. lather, rinse repeat across the entire economy, all based on knowledge sharing (not keeping it locked up), working hard and not being greedy and *tech advances*.

        We can't do it all at once, but the long term trends are clear, we no longer have to work 16 hours a day down to the mines both ways uphill in the snow just to have a bowl of gruel and a potato. We have a lot more "free" time now.

        Look at the example in there where "free" is making bands money, they go out of their way to let people freely copy and share their work, it builds interest, they get to go do what they like the best, play live music, and have enthusiastic supporters. (tough $hit for the RIAA goons or the drunk and stoned clueless bands who sign with those members who refuse to get this concept, they are being routed around as a business buggywhip bottleneck, they are dinosaurs)

    Free works *when it is applied at the correct technological point in time*, as a segue to the next advance, then the next one, and the next one. That's the key, the state of tech advance, the timing in the business climate, and the application thereof.

    1. Re:tech advances by notgm · · Score: 2, Insightful

      giving something away does not equal free.

      as long as there is value in society, it will be offset by cost. you may be able to write off some cost, or make it so minimal that it is insignificant, but cost will always coincide with value...it will almost certainly always exist.

      his book should be called "offset value". free is worthless.

    2. Re:tech advances by Admiral+Ag · · Score: 2, Insightful

      I don't think that this idea is revolutionary: it's just capitalism. Companies have given away short films of and glossy photos of their products for years. It's called advertising. Nothing revolutionary about that.

      Revolutionary occurs when the authorities cannot enforce the market system at an acceptable cost. This is essentially what is happening with the online sharing of music. Musicians and music publishers can try to make a virtue of necessity, but they can no longer exercise any control over distribution and music will be free to anyone who wants it whatever they say. There's no moral judgement here (which would be futile anyway) just plain facts - greed abhors a vacuum. Politicians can lie their asses off about how they will stop file sharing, but they might as well be making fart noises into a microphone (If only they did that all the time).

      Once the market can no longer be enforced, some other form of economic organization has to be found or the good concerned will disappear. When you think about how many goods we consume can be reproduced digitally now, and how this might expand in the future, you can see the end of the market system for large swathes of our lives. Some smart person better start thinking of a workable alternative to capitalism in these areas that does not involve voluntary self restraint.

      --
      "by that I mean people who don't sit on slashdot all day wondering why everyone else isn't building robots" DECS
  5. Re:Despite all the pretense by GWBasic · · Score: 4, Insightful

    Silicon Valley has and continues to derive the vast majority of its income from intellectual property protections for its software. I pointed this out on Techdirt, so the commenters there hemmed and hawed with their red herring arguments about how Microsoft does not make money from software written 14 years ago. Regardless, Microsoft (which is no longer a Silicon Valley firm, I know) would make no money today if XP and Vista were free. Intel would make no money if anybody could just copy Intel chips. If they were free, nobody would bother with Linux. Where are the linux billionaires? Nor would biotech companies make any money if anybody could just copy their inventions. Sun, AIX, etc. all made fortunes in their time from selling proprietary flavors of Unix. SAS and SPSS are the industry standards for statistical computing, and they are proprietary, intellectually protected, for-profit firms.

    Basically, whoever is rich is someone who's smart enough to figure out how to get other people to perform labor for him. The pyramids were built without money, (as far as we know,) yet we would consider the pharaohs very rich.

    In a free economy, the rich person is whoever can figure out how to get the most people to labor his benefit. One becomes rich by organizing labor so that everyone benefits. The challenge is finding a motivation technique that can satisfy laborers more then money.

  6. Re:Free as in beer? by kklein · · Score: 5, Insightful

    Yeah, see... Most people don't use computers to learn more about them any more than they (sorry in advance) drive cars to learn about them. They do both to solve problems in their lives. Linux solves basically none of my problems and meets none of my requirements of a computer.

    I respect playing with things to learn. I play with Linux, too. But I work with OSX and Windows.

    You're not better than people who don't care to learn about computers; you just have different interests. I know a lot about tuning 50cc scooters to go way faster than they should (and have, unfortunately, the 30-day suspension on my license to prove it). But I don't denigrate people who just want to hop on one and go to the store and back. They're not dumb or lazy; they just don't care.

    So, while I'm glad you enjoy editing .conf files, I encourage you to explore the possibility that people who don't just... don't.

  7. Re:Despite all the pretense by Znork · · Score: 5, Insightful

    Where are the linux billionaires?

    Spread all around the economy, ranging from Google to mom'n'pop shops. The linux billionaires are those who _use_ linux and save money. Coincidentally, the very same are often those who invest time back to solve their own problems, as the money they save far, far outweighs the money it'd cost to roll their own from scratch.

    The fact that someone is making money from monopoly protections does not mean that it's good for the economy as a whole. We could hand out monopoly rights for air, and you'd get a huge AirCo, developing amazing technology for measuring how much air each person was using and charging for it. They'd certainly make money, but we'd all be poorer by paying for a resources that would have been produced anyway.

    Linux, BSD, and all Free Software proves that software would be produced anyway.

    If anyone could just copy chips we'd get the same economy there. There are many 'open chip' projects around.

    The purpose of the economy isn't about 'making money'. The purpose of the free market economy is to maximize the creation of wealth by encouraging competition in overcharging sectors and constantly lowering the costs of production. When the cost of production reaches zero we've all won; we've got infinite wealth.

  8. You are working backwards... by Per+Abrahamsen · · Score: 2, Insightful

    Silicon Valley has and continues to derive the vast majority of its income from intellectual property protections for its software.

    It could be true. Do you have numbers backing up that claim, or are you just assuming it must be true because that is how your world looks like?

    Regardless, Microsoft (which is no longer a Silicon Valley firm, I know) would make no money today if XP and Vista were free.

    I believe Microsoft Office would continue to sell well even if XP and Vista were free. I also believe that the vast majority of businesses and many home users would pay for a subscription to "Windows Update", even if the underlying operating system is free.

    Intel would make no money if anybody could just copy Intel chips.

    You mean, if anyone had a billion dollar fab in their backyard? Technically true, as you can interfer anything from a false premise.

    If they were free, nobody would bother with Linux.

    They? The people? Intel? Linux? XP and Vista? Well, if SunOS had been free when Linus started, Linux has probably not existed. But XP and Vista is hardly relevant. Even if we only look at commercial Linux applications today. Linux exists basically in two domains, servers and embedded. For servers, Linux has a huge advantage of being similar to the "old" dominating technology, namely Unix. This is probably at least as important as being free. For the embedded market, XP and Vista is not even relevant. Wince (or whatever it is called today) is the Microsoft entry on that market, and is, unlike XP and Linux, widely regarded as crap.

    Where are the linux billionaires?

    The existence of billionaires is a sign that the market forces are not working efficiently. One of the premises behind open source is that it is a more efficient way of producing code. If so, we would not expect billionaires.

    Nor would biotech companies make any money if anybody could just copy their inventions.

    Actually, many does already. Namely those that produce "patent expired" commodities. What you meant to say is that private medicine research would no longer be viable, and we thus would have to make do with the 70% of health research that public financed. The short immediate effect would be that new medicine would be produced at a slightly slower rate, but be much more affordable. It would probably cost the lives of hundred of thousands of rich people, and save the lives of hundred of millions of poor people, worldwide. Of course, we could use some of the money we save on medicine to finance more public research, and thus save the hundred of thousands of rich people as well.

    Sun, AIX, etc. all made fortunes in their time from selling proprietary flavors of Unix.

    Actually, Sun made its fortune selling good hardware with stock BSD sofwtare. The software they developed themselves they made the specs free, and sold a reference implementation for a nominal (or no) fee. This made them the standard leader on the workstation market.

    AIX in this context is not a company but a family of operating system from IBM, which also made its fortune selling hardware (especially high quality typewriters).

    SAS and SPSS are the industry standards for statistical computing, and they are proprietary, intellectually protected, for-profit firms.

    We use and teach our students "R" instead, life is so much easier when we can just point partners to a free software website, rather than worry about their financial situation. The value of a product drops drastically when a price is placed on it, there is just so much less you use it for.

    In general, you seem to suffer from bad case of "political correctness". That is, you "know" the "correct" answer, and deduce the supporting facts from that. (Or, you may just be trolling, but it was fun to answer).

    You also seem to suffer from the delusion that the purpose of the economy i

  9. Comment removed by account_deleted · · Score: 3, Insightful

    Comment removed based on user account deletion

  10. They are not mutually exclusive by Per+Abrahamsen · · Score: 2, Insightful

    You knowledge of scooters mean you can do your "work" (moving from point A to point B) faster than I can. Similarly, someone knowing a computer well can do his work with the computer faster than someone who don't.

    I have spend years playing with Emacs, and as a result, I can do stuff in seconds that others spends hours on with lesser tools. Seconds compared to hours sounds like a great win, but only if you ignore the years mentioned earlier in the sentence.

    Basically, learning your tools does wonders for productivity, but has to be hold up with the cost of the investment. If your primary tools is the computer, investing in learning it is likely to pay off.

  11. Re:Despite all the pretense by smooth+wombat · · Score: 2, Insightful
    why would you ever measure the worth of a product by how much money was made from it?


    Because, as a rule, people don't mind paying for something they perceive to be worth the expenditure of money. You can use any product you want; cars, movies, books, knives, all are measured both in number of units sold as well as how much money was generated by their puchases. Statistics are kept on the best selling products as well as the most profitable products. One can use those statistics to show that product 'X' was worth something to the masses because it generated 'Y' dollars in both sales and profit.

    Now it's time for me to burn my karma. It is only on places such as this that people think others should produce a product and give it away because they're too cheap to compensate the producer of said product. If someone wants to produce a product using their own money and then give that product away, that is their right. No one should expect to be able to take or use someone else's product without compensating the producer.

    --
    We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
  12. credible? by enjahova · · Score: 5, Insightful

    If you read the article, or even remotely follow the argument, he isn't saying that people should give things away, he is saying that there are new ways to profit in an environment where distribution is as good as free.

    He also wrote the book The Long Tail, which was a New York Times best seller. He made a lot of money from that, despite the fact that he wrote the book in public view and with public input on his blog thelongtail.com. In fact if you go to that blog right now you will see him discussing the monetary benefits of giving away books.

    I don't think it hurts his credibility that he sells the book, actually I think it helps him. Lawrence Lessig's book has a higher purpose of promoting free culture, while Chris Anderson's book is simply observing the changing state of economy. Mr. Anderson is already using the techniques he outlines by giving a long excerpt, and blogging about the contents of his book.

    --
    "how can they call it a MINE if everything here is THEIRS?!?!" -Straight Jacket
  13. Re:Despite all the pretense by CommieLib · · Score: 2, Insightful
    In whatever "free" economy you wish to conjure, there are still going to be goods and services which are scarce (in the economics sense), and hence rationed, and hence have a non-zero price. Here are a few quick examples:

    • real estate
    • medical services (assuming that it's not performed by robots)
    • live artistic performances

    Furthermore, I can imagine a series of fabrication technologies, for example, that make mp3 players so cheap as to be essentially free. There's no imaginable (currently) technology which could make the power so cheap as to be free, not even fusion.
    --
    If your bitterest enemies are people who hack the heads off civilians, then I would say you're doing something right.