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McNealy Says Telcos Falling Behind in Net Race

BobB-nw writes "Telecommunication companies need to go beyond just providing bandwidth and look into acquiring Internet destination sites that are heavily trafficked, says Sun Microsystems Chairman Scott McNealy. "I have explained to every telco that either you become a destination site, or the destination site will become a telco," McNealy said at a news conference at Sun Microsystems' Worldwide Education and Research Conference in San Francisco on Wednesday."

14 of 168 comments (clear)

  1. No way! by Jurily · · Score: 5, Insightful

    First they need to actually provide bandwidth, not just throttle their heaviest users back.

  2. Oh for the love of.. by Anonymous Coward · · Score: 5, Insightful

    "I think the telcos have to make sure they don't get marginalized to being just bit providers and bandwidth providers," he said. On the other hand, carriers may be able to head off Internet sites by limiting the bandwidth available to them, so destination sites may need to affiliate with the carriers, he added. Right. Can we all chip in on a bus rental, so we can all go over and slap this jerk?
    1. Re:Oh for the love of.. by AmaDaden · · Score: 4, Insightful

      I have explained to every telco that either you become a destination site, or the destination site will become a telco
      Now from the artical.

      Internet destination sites are already gaining on telecommunication companies, McNealy said, giving as examples eBay integrating Skype's VoIP technology and Google trying to buy wireless spectrum and help build cables across the Pacific Ocean. Microsoft's attempted acquisition of Yahoo would create another behemoth that could compete with carriers, such as by combining Microsoft's technology with Yahoo's existing VoIP and messaging services.
      I think that he is referring to long term and big sites. Honestly it's not too unreasonable. If Comcast is fucking me up the ass and I can get my internet from Google why wouldn't I?
    2. Re:Oh for the love of.. by hachete · · Score: 4, Insightful

      From Google's POV, owning the pipes make perfect sense. Politics - they don't get screwed if net neutrality goes away. It's an end-run around all those eyeing their profit enviously. You own the pipes, you get to see what goes through them. I'd be dieing for data like that.

      The only way to make a profit will be to own the pipes.

      --
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  3. I'm guessing he has a server supplier in mind? by IainMH · · Score: 4, Insightful

    Do you think he'd be willing to let telcos with their huge amounts of cash buy some hardware from him?

    How kind for pointing this out.

    1. Re:I'm guessing he has a server supplier in mind? by morgan_greywolf · · Score: 4, Insightful

      Server and, more importantly, the software and services needed to get a destination site up and running -- Sun has the tools and Web/J2EE developers available for hire necessary to get a project like this up and running.

  4. AOL by Anonymous Coward · · Score: 4, Insightful

    Wait, wasn't this AOL back in the day?

  5. he is quite right by downix · · Score: 5, Insightful

    Companies such as Yahoo, Google and others are already moving into the pipeline, further making telcos more and more irrelevent to the core business of the internet. I easily imagine the telco's, cable co's, even RIAA/MPAA becoming fringe players in the future, as information truely takes on a new dimention. It is evolve or die time.

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  6. Still need those damned wires by elrous0 · · Score: 5, Insightful

    or the destination site will become a telco
    This is just not going to happen. Why? Because there is still a question of physical wiring involved. Unless and until some MAJOR advances are made in wireless technology (way beyond what the 700 Mhz auction can provide), wired is always going to enjoy the advantage and there are only so many wires going into your house/apartment, with only one company controling each (normally). Most people (at least in the U.S.) basically have one or two choices for truly high-speed broadband, your phone company (DSL) and your cable company (cable modem)--AT&T and Time-Warner in my case.

    For all of Google's and other "destination sites'" talk about buying all this wireless spectrum, the fact is that wireless will just never be able to match wired for speed or quality (a 20-year-old corded phone still sounds better than even the best cordless or cell phone). You just can't get around the fact that a wire (fiberoptic or copper) still has to be laid out there for the best results. And no "destination site" is going to be laying that line anytime soon.

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  7. Only because telcos aren't doing their job by dazedNconfuzed · · Score: 5, Insightful

    Yahoo, Google, etc. are going into the telco business because the telcos are not doing their job. Instead of facilitating customers' needs and making usage easy, pleasant and efficient, they are trying to squeeze every penny out of customer pockets with screwy billing plans, bandwidth & destination throttling, etc. - practices which hinder the services which customers want and which Google, Yahoo et al want to provide.

    As long touted, the Internet is designed to work around breakdowns and bottlenecks. Current telcos ARE breaking links and implementing bottlenecks ... so the businesses that suffer are taking advantage of the Internet's core purpose: distribute data efficiently around problems.

    Funny thing is, if the telcos would just focus on getting packets from point X to Y quickly and cheaply, and pass that speed and savings on to the customer, they would make more money and not have to consider going into businesses they're not suited to.

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  8. This "stuff" can change extremely quickly by blind+biker · · Score: 5, Insightful

    In 1999, when I started working for a big telecom equipment company, in Finland mobile phones had a market penetration of about 45-50% (most adults) but pretty much every household had a fixed line as well. In only 3 years almost everybody discontinued their phone subscription - everybody has at least one mobile phone, including kids aged 7 or older. Let me repeat: 3 years.

    Things change very fast in the world of telecommunications.

    So could it happen that companies like google, yahoo etc. become partly telecoms? Will, what google is trying to do, become a megatrend? I don't have a magic sphere, but from what I can see, I'd say it's more likely than not. And if/once this ball starts rolling, the telcos better have a good strategy or they'll be wiped out or "considerably diminished".

    --
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  9. So why is AT&T doing the exact opposite? by alen · · Score: 4, Insightful

    the cellphone companies are the same telco's that provide the backbone of the internet. for years now they tried this by selling cell phones and providing all kinds of media services for them and AT&T is now making more money being a dumb bandwidth provider to the IPhone users. there was a /. story on this last month. and the rest of the telco's seem to be following AT&T's lead.

    I think scott is just talking out of his anus and is afraid he is going to sell less servers to the telco's to provide all these media services.

    in business it's usually not a good idea to get into too many things that aren't related because you lose focus and start being bad at everything. very few companies are like GE that can compete in many fields successfuly

  10. Oh geez not portals, NOT AGAIN. by SmallFurryCreature · · Score: 5, Insightful

    Goddamn, someone needs to kill this guy before any execs fresh to the job pick up on this idea. I say fresh to the job because any old hand will have seen this before. Portals. The days when the idea was that the web started at your ISP's home page. When every ISP had a newsfeed, poorly implemented, with no depth, but a ISP portal had to have the news, and so they bought the cheapest feed they could, implemented it badly and put it on the front page.

    Filled offcourse with all sorts of content you could buy from the ISP, but not the actuall content that actually is bought on the net, PORN. Hell, I worked for one ISP were they had special code for the frontpage that would only display the porn links during the late hours. Not that it really worked, because invariable the ISP content sucked compared to what was available on the real net. McNealy? The 1980's called, they want their AOL back.

    The problem is that it sounds so logical. If you do not provide food services on your train stations dear transport company, then someone else will. It forms quit a bit of income, all those stands, often at least partially owned by the train company itself. It used to be they even provided pretty decent service.

    Ever seen a gas station that just sold gas?

    So why doesn't the same go for ISP's selling content? Because the train station example has one simple advantage. LOCATION. When I travel by train it is easier to use the supplied services at the station then go outside and get food there.

    The same does NOT go for ISP's. I can switch between content sides at the press of a button, there is absolutly no reason for me to visit my ISP's newsfeed when I can go straight to the source. Why should I buy music from my ISP when iTunes is just a click away? Why should I use their branded search engine when google is just a click away?

    IF ISP's had a form of lockin it makes sense, say that visiting the BBC news site cost me money and my ISP's Reuters newsfeed was free then I could easily see that some people would choose the inferior but cheap option.

    Just a couple of minutes from Arnhem train station was a fast food shop with really good self-made snacks, cheaper as well, compared to the concesion stand at the station itself, but still, because it is hassle to walk the detour the crappy snacks at the station fetched a higher price.

    The idea itself works, it just doesn't work for the Internet.

    The older people among us know this, because it has been tried. In fact many a customer got so fed up with it, that entirely new companies jumped in the market ADVERTISING with the fact that they offered JUST internet access and nothing more.

    And lets face it, it is a lot easier for the ISP's. If they sell music then they got to haggle with record companies, invest in servers, deal with complaints. If they don't sell music, they collect for the transmission of the music their customers get from whatever company is wiling to risk it. You know, my ISP EVEN gets its money when I pirate music. Let iTunes worry about what the record labels will do next, my ISP just transmits the data and gets paid for it.

    No McNealy, you sometimes seem almost clever, but this article marks you as just another tie without a clue.

    You are trying to sell portals. No thanks.

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

  11. Historical parallels by Kadin2048 · · Score: 5, Insightful

    From Google's POV, owning the pipes make perfect sense. Politics - they don't get screwed if net neutrality goes away. It's an end-run around all those eyeing their profit enviously. You own the pipes, you get to see what goes through them. I'd be dieing for data like that. This is called a vertical monopoly. It's really no different than railroads in the 19th century owning a portion of a coal mine in order to ensure they had adequate fuel and weren't entirely dependent on an outside supplier. For reasons that I'm not sure of, but I think basically boil down to flexibility, vertical monopolies have fallen out of favor in most sectors (e.g. transportation) in recent years, in favor of security-through-diversity rather than security-through-ownership. For example, lately many businesses that ran their own delivery services (example I'm aware of, a large regional bread bakery) are outsourcing them in order to focus on their 'core competency' (baking bread) while leaving the delivery to a company that specializes in that.

    The difference is, I think, that security through diversification and outsourcing requires a fairly mature business environment with many players to choose from. If you're the bakery who's considering eliminating your delivery department and going with an outside vendor for that purpose, you'd want to make sure there were many choices of delivery services, so that you're not tied too closely to one. If lots of choices and diversity don't exist, it might make sense to keep it in-house. Since Internet services are a relatively immature business environment, and a large content-provider like Google has few backbone providers to choose from, it makes sense that they're looking to secure their position by bringing things in-house.

    What's ironic is that the one thing that the telcos absolutely oppose -- network neutrality enforced by legislation -- would probably remove much of Google's incentive to build out backbone capacity. If the telcos were forced to provide nondiscriminatory service, suddenly there's no risk for Google of being extorted. With the disappearance of that risk also goes the impetus to be their own backbone provider. (I think there are historical parallels in the early 20th century with the passage of the Interstate Commerce Act and its accompanying regulation of goods transport, although the waters are muddied by the power that the transportation and industry cartels held in the ICC and in government.)
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