Industry Group Sponsors College Course To Create Fake Blog
Scott Jaschik writes "At Hunter College, professors are debating the ethics of a course in which an industry group paid for a class to develop a fake student who would write a fake blog to discourage other students from buying knockoff products. The controversy involves both commercial interference with academic freedom and the ethics of 'guerilla marketing.'"
The industry group in question was the IACC - International anti-Counterfeiting Coallition - their mandate being to fight the production and sale o fraudulent knock off products. They were essentially paying for a class to create a fraudulent student with a fraudulent blog while preventing any sort of critical discussion or analysis in the class.
Ho hum. Just another case of corporate hypocrisy, move along, move along....