Industry Group Sponsors College Course To Create Fake Blog
Scott Jaschik writes "At Hunter College, professors are debating the ethics of a course in which an industry group paid for a class to develop a fake student who would write a fake blog to discourage other students from buying knockoff products. The controversy involves both commercial interference with academic freedom and the ethics of 'guerilla marketing.'"
It sounds like those companies really have a handle on how to get the youth on-side.
"Be light, stinging, insolent and melancholy"