Facebook Scrabble Rip-off Capitalizes on Mattel's Lethargy
mlimber writes "The Facebook app Scrabulous was written by two Scrabble-loving brothers in India, has over 700,000 users, brings in about $25,000 per month in advertising revenue, and is in flagrant violation of copyright law. The corporate owners of Scrabble, Hasbro and Mattel, have threatened legal action against the creators and have made deals with Electronic Arts and RealNetworks to release official online versions of the game. But according to an NYTimes article, 'Scrabulous has already brought Scrabble a newfound virtual popularity that none of the game companies could have anticipated,' and according to one consultant to the entertainment industry, 'If you're Hasbro or Mattel, it isn't in your interest to shut this down.' Hasbro's partner RealNetworks is 'working closely' with the piratical brothers, but Mattel says that 'settling with the [brothers] would set a bad precedent' for other board games going online."
The image of the board can be copyrighted. The manual can be copyrighted. The logo can be trademarked. But the rules of the game are not subject to copyright.
Badass Resumes
How exactly is Scrabulous in "flagrant violation of copyright law"? Did they copy the text of the rules wholesale? Did they use the Scrabble trademark? Scrabulous may be a blatant rip-off of Scrabble, but it's not at all clear that it violates any of Mattel's intellectual property.
Games are usually patented. Weirdly, though, Scrabble seems to have been copyrighted instead (http://www.mattelscrabble.com/en/adults/history/page6.html). It's pretty difficult for a non-lawyer like me to see how this is adequate protection. (If it was patented at some point, the patent must surely have expired anyway.)
Patents last 17 years. Scrabble is 70 years old. That would place its rules in the public domain.
Badass Resumes
The fact that this is news to the guys who built Scrabulous just shows that they haven't done their homework. Mattel has been very aggressive about shutting down online scrabble implementations since the early days of the web.
17 years...
Yes, but Copyright law in the US was extended, so it wouldn't be.
Remember the mickey mouse law?
According to Wikipedia:
"...the Act extended these terms to life of the author plus 70 years and for works of corporate authorship to 120 years after creation or 95 years after publication, whichever endpoint is earlier...
Do you know WHY Microsoft settled? It was looking dangerously close that they would lose Windows as a trademark entirely because of how generic it is, so they settled to make sure it didn't go to court. At least that's what I've heard speculated most reliably... I don't think the actual details were released.
Which means that if you're trying to draw parallels here, Mattel is in for a world of hurt.
My blog. Good stuff (when I remember to update it). Read it.
"The idea for a game is not protected by copyright. The same is true of the name or title given to the game and of the method or methods for playing it.
"Copyright protects only the particular manner of an author's expression in literary, artistic, or musical form. Copyright protection does not extend to any idea, system, method, device, or trademark material involved in the development, merchandising, or playing of a game. Once a game has been made public, nothing in the copyright law prevents others from developing another game based on similar principles." - http://www.copyright.gov/fls/fl108.html
That's the "International Scrabble Club" at http://www.isc.ro/ Servers are run out of Romania to avoid the legal issues. It manages to attract many of the best Scrabble players in the world.
The game of Risk (also a Hasbro property) has a multitude of imitations around the web, one of which is my web-based version, called Grand Strategy (www.denizengames.com). I've heard from the creators of other Risk games that they have been threatened by Hasbro if they have used Risk trademarks. I believe that the precedent is fairly clear: Hasbro and other corporate entities won't touch you if you stay away from trademarks, game rules cannot be copyrighted.
What's amazing is how poorly done Scrabulous is. The site design, flow and presentation are incredibly weak. A fair amount of the site appears to be "under construction". And they're going to pay tens of millions for that?
Well, that's true, but not really the issue here.
They're not copyrighting the word. They're copyrighting the concept as a whole, of which the word is a part. So other game companies can use the word "tap" (as in tapping the deck for luck) and they can use the concept of turning cards sideways. They CANNOT however, call turning cards sideways (perhaps more specifically, in order to use 'points') and call it tapping.
In the same way, Marvel Comics cannot copyright the word "wolverine", but they can copyright their Wolverine character. Other comics may use characters named Wolverine or characters with retractable claws and unbreakable bones, but they may not use characters named Wolverine with retractable claws and unbreakable bones.
If Scrabulous sets a bad precedent... What about BrettSpielWelt, a German program (available in English) which allows you to play dozens and dozens of the best board games to come out of that unlikely mecca of gaming.