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EU Approves Google-DoubleClick Merger

Posted by kdawson on from the think-before-you-click dept.

A number of readers sent word that EU regulators have cleared the Google-DoubleClick deal. "The commission said Google and DoubleClick 'were not exerting major competitive constraints on each other's activities and could, therefore, not be considered as competitors,' and even if DoubleClick could become an effective competitor in online intermediation services, 'it is likely that other competitors would continue to exert sufficient competitive pressure after the merger.'"

2 of 78 comments (clear)

  1. Re:Globalization by geminidomino · · Score: 5, Insightful

    Considering that Google is based in the USA, is there any reason why they would even need the EU's approval for something like this? Point about the article being nonexistent notwithstanding, the answer is that they don't technically *need* the EU's approval, except that they would probably like to actually do business IN the EU
  2. Re:Did I miss something? by scubamage · · Score: 4, Insightful

    Nothing. Google's primary business is still being a search engine. Doubleclick is an advertising framework and analytics (hence google wanting to acquire it). Search engine != advertising framework. Therefore they don't compete. Funny how things work just like they're supposed to sometimes.