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Google's New Patent on Commercial Breaks

Posted by CmdrTaco on from the we-interrupt-your-regularly-scheduled-inanity dept.

theodp writes "What could be more annoying than having ads precede online videos? How about having commercials interrupt the videos? That's the premise behind a newly-published Google patent application for Using Viewing Signals in Targeted Video Advertising."

3 of 134 comments (clear)

  1. Sounds like an abuse cool technology by ccguy · · Score: 5, Interesting

    The interesting part of the patent is not that they interrupt the video to show a commercial (surely there is prior art on that), but rather than the commercial breaks are determined automatically by analyzing the video and audio (detecting scene changes for example).

    Also, they gather 'interaction data' with the first commercial, and use it for the following ones.

    There's a bidding system to buy advertisement slots on specific video, so if there's a very hot video in say, youtube, you can put your commercial there almost inmediately... seems like the best way to maximize advertising costs.

  2. I hope they are patenting this to.. by the_rajah · · Score: 5, Interesting

    just sit on the patent to keep anyone from doing it. They do promise to do no evil, right?

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    "Do the Right Thing. It will gratify some people and astound the rest." - Mark Twain
  3. boingboing tv does this by quiddity · · Score: 4, Interesting

    See http://tv.boingboing.net/2008/03/12/goobees-animated-can.html which gets interrupted halfway through, completely ruining a short animation. idiots. what a hateful way to treat content.

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    . hmmm