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How Apple Got Everything Right By Doing Everything Wrong

An anonymous reader writes "Wired has a look at how the good and bad of Apple, their Yin and Yang, have come together to form a company that actually works. The piece looks at Steve Jobs' unusual and abrasive management style, otherwise known as 'Management Techniques From the Dark Side'. It's essentially a list of counterintuitive, suspicious-seeming and downright evil management techniques that work - for them."

11 of 413 comments (clear)

  1. What a silly article by wass · · Score: 5, Insightful

    I read the first of five pages of the article, and decided it's not worth further click-throughs.

    The author tries to come up with ways that Apple is evil, but really winds up taking jabs primarily at Steve Jobs. As a newfound mac user, I don't give a crap about Jobs, I care about using a computer that matches my needs and does what I want. For me that's Mac. And for most of the other 6-7% of the Mac marketshare it's a pretty similar situation.

    --

    make world, not war

    1. Re:What a silly article by BlueStraggler · · Score: 5, Insightful

      This meme is annoyingly false.

      I am an old-school Unix sysadmin and developer, who went Mac back at 10.1 because it is the exact *opposite* of what you claim. All the hard-core Unix nerds were early adopters back then, because we didn't give a fuck about backwards compatibility issues with OS9, and all the Unixy goodness seemed to be fully supported, with a few Apple quirks that for the most part seemed like really good ideas once you got used to them. The standard unix development suite was included, preconfigured for you by Apple. Most Gnu apps seemed to work with little more than a recompile. X-windows was included out of the box. Apache is preconfigured and running in the basic system. Same with CUPS. As delivered by Apple, your laptop was a running LAMP server (AAMP? MAMP?). (These days the dev tools are a separate free download, but that wasn't the case in earlier versions.) Industry-standard file formats were all built in, and often (eg. with PDF) to a degree that puts all other OSes to shame. It even ran those annoying Microsoft apps for those situations when people insist on sending you proprietary files. The Apple apps, proprietary or not, are a mere footnote to all of the above. You can treat them as a nice little bonus, or you can drag them to the trash. Your call.

      The only reason you're stuck with Apple, is that nobody else does all this in one box.

    2. Re:What a silly article by Apro+im · · Score: 5, Insightful

      I'm a mac user, and while your peripheral argument is an excellent straw man, he actually said "Apple", not "Mac". First off, it is a pain to get certain things to play nice with my Mac, but by and large, I'm happy with its interoperation. However, the iPod/iPhone/Apple TV/all non-computer apple products are another story - the lock-in there is all over the place. They make as few concessions as possible (allowing mp3 on the iPod, and then lock you into the formats they want you to like - no ogg, no wma, no non-Apple DRM. Using anything but iTunes gets broken with alarming regularity (thankfully it gets re-unbroken quickly, too). Apple loves lock-in when it has the market, and embraces openness when it doesn't.

  2. He needs to get towed a few times. by ptbarnett · · Score: 5, Insightful
    Unauthorized parking in a handicapped spot is a violation of state law. In this case, the rules do apply to Jobs, regardless of the high opinion he has of himself.

    Jobs needs to make a few trips to the impound lot to bail out his car. He would probably create his own reserved parking place, but at least that would put an end to the myth of the egalitarian parking lot policy.

    1. Re:He needs to get towed a few times. by sm62704 · · Score: 5, Insightful

      Unauthorized parking in a handicapped spot is a violation of state law. In this case, the rules do apply to Jobs, regardless of the high opinion he has of himself.

      To Steve Jobs, the hundred dollar fine he'd pay here for parking in a handicapped spot is akin to my putting a quarter in a parking meter. Chump change not worth worrying about.

      Fines should be based on net worth, or at least income. Since they're not, the richer you are the less the law applies to you.

      --
      mcgrew's razor: Never attribute to stupidity that which can be explained by greedy self-interest
    2. Re:He needs to get towed a few times. by BlowHole666 · · Score: 5, Insightful

      Seeing as how it's private property, he can park anywhere he wants. He can park in the front entrance if he wants. Yes it is private property but it is required to follow city laws and codes. That is why businesses must have handicap spots in the first place. City regulations require that a business have those spots. So no he can not park in the handicap spot. He could park in the front entrance however, but he would probably be breaking fire code. So just because someone owns the business does not mean they can do whatever. For example a chemical company can not just dump chemical waste on their back lot. If only life were as simple as your mind :)
      --
      I smoked pot once. But I DID NOT inhale. Will you hire me?
  3. Re:Evil Works by NeutronCowboy · · Score: 5, Insightful

    Thank you. I was wondering if I was the only one who thought that. I have a friend who worked at Apple, and quit because upper management was evil and insane. From the stories I heard about her particular project, I can only wonder how anything gets accomplished there. What Apple's success tells me is that Apple's management methods of screaming at employees and "hero-shithead rollercoasters" (to quote the article) yield results not because the management methods themselves are working, but because there is a bona-fide genius at the helm whose micromanagement is genuinely better than whatever else a group of people could come up with. I also think that this works only because Apple produces Steve Jobs products. Jobs at the helm of IBM would be a complete disaster.

    In short, Wired is trying to make Steve Jobs' business management methods into something that can work for everybody, which is complete and utter idiocy. If they'd have any experience with business management, they'd know that. What we have here is a person who is good enough with product development, deal making and personal leadership that he can overcome his absolutely craptastic management skills. Jobs is not a manager, he is a dictator. Just because he is a good one doesn't mean that you become good by emulating him. You need the rest of his skills as well.

    I also agree that what works for Google is unlikely to work across the board for others. You create management strategies around the people you have. If you can't do that, you need to hire people who fit your management style. But you cannot impose management strategies on people who don't respond to those strategies. That's just a disaster in the making.

    --
    Those who can, do. Those who can't, sue.
  4. Re:Handicapped by realisticradical · · Score: 5, Insightful

    Is there a good reason that apple doesn't simply have a parking space for the CEO?

  5. Re:well, it is silly, but not in the way you think by realisticradical · · Score: 5, Insightful

    They do seem to learn from their mistakes though. The cube was too expensive and so it's turned into the mac mini. Maybe the Air will fail but there will probably be a sequel that will learn from the mistakes of the Air.

  6. Jobs' management style by strangeattraction · · Score: 5, Insightful
    Having never worked for Jobs directly I have worked with many people that have worked for Jobs. There are certain personality types that are drawn to him. Usually it is a person that adores approval which at first sounds strange given what is said about him. The scenario generally works like this. Jobs take a look at your stuff and tells you it is shit. The employee becomes distraught and redoubles her/his efforts. The next time Jobs sees your stuff he tells them how fabulous it is. Getting the attention is such an ego rush the happy employee goes about trying to reproduce this often random response. Essentially is is very much like gambling addiction.

    For some this approach is extremely effective. For others is intolerable.

  7. Re:Meh. by jwiegley · · Score: 5, Insightful

    But again, this sequence does nothing for proving that this success is due to Jobs' aggressive, dictatorial style. It is equally plausible that Jobs made some small positive change such has hiring some bright engineers upon his arrival. Or maybe made a decision that all products should be sleek and devoid of buttons and sharp edges and come in pretty colors. Either of those decisions could account for their success, both could be effective despite micromanagement or abusive management. One could argue that you should imagine how much better the products from these people would have been had Jobs had a different attitude. That, as the original respondent said, apple is succeeding despite Jobs.

    I have worked for aggressive, dictatorial people before. I am fully convinced that, while they might be able to establish a stable of employees with parental-appeasement issues that work hard and produce to gain the appreciation of an authority figure, there is nothing that will be produced that couldn't be with a fair, comfortable management environment.

    Should Jobs get the praise for whatever decision he made that did make apple a success? Of course. Should his management style be adopted by others? No. Not until it's proven that it was the reason for success. I don't believe that proof has been provided and there are far too many other companies such as Google that demonstrate that success is not tied to an abusive management style and thus provide a counter-example sufficient to suggest looking towards other reasons for apple's success.

    --
    I will never live for sake of another man, nor ask another man to live for mine.