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How Apple Got Everything Right By Doing Everything Wrong

An anonymous reader writes "Wired has a look at how the good and bad of Apple, their Yin and Yang, have come together to form a company that actually works. The piece looks at Steve Jobs' unusual and abrasive management style, otherwise known as 'Management Techniques From the Dark Side'. It's essentially a list of counterintuitive, suspicious-seeming and downright evil management techniques that work - for them."

14 of 413 comments (clear)

  1. Its not hard - most managers are tools by Gothmolly · · Score: 5, Interesting

    Given that most managerial types are ignorant tools whose rise to power is typically fuelled by a mediocre knowledge of PowerPoint and Project, its a no brainer that to succeed, be agile, and come up with good products, you simply do everything that 'traditional' techniques says to avoid.

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  2. Re:What a silly article by podperson · · Score: 4, Interesting

    Agreed.

    My favorite bit from skimming it: "even WIRED got it wrong" (referring to telling Apple to get out of the hardware business).

    This from the magazine whose cover story was "The Long Boom" the month that the internet bubble burst.

    Wired hardly ever gets anything right (not entirely its fault, since it makes lots of predictions), but still.

  3. Re:What a silly article - Mod Parent Up by db32 · · Score: 5, Interesting

    No joke, I wish my mod points hadn't expired. This really is some twisted shit. This seems par for the course lately from Wired. They have been publishing absolute garbage lately. Air Force blocks blocks and other sites and suddenlty something that is an industry best practice for security becomes censorship?

    I also noticed that the people bitching about Jobs were "former" employees. Well holy shit...someone who left or was fired is going to bitch about their former boss for some media facetime? This is a 5 page article?!

    And maybe I didn't read enough, but "micromanaging" has nothing to do with demanding exacting detail from the output. Anyone who calls that micromanaging has NEVER been micromanaged and its an insult to anyone who has suffered through a real micromanaging boss.

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  4. completely ignorant by gnutoo · · Score: 5, Interesting

    The author seems blissfully unaware of Apple's free software use. GCC, Darwin, Khtml and what not punch a few large holes in their central thesis.

    1. Re:completely ignorant by peragrin · · Score: 4, Interesting

      apple only uses free software to assist in rapid building of large software projects. Why build a custom MSFT SMB/CIF/what ever it's called this year Interface when Samba is free, works well with your base system, and only needs a custom GUI interface?

      KHTML, Cups, etc all fall into that category. While Apple routinely publishes it's open source code back as it is required under the GPL, the software that is BSD based doesn't get published as often. Where is the Darwin version for the iPhone? If it really is running a custom version of OSX then it exists, but you will never see it.

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    2. Re:completely ignorant by Anonymous Coward · · Score: 5, Interesting

      "While Apple routinely publishes it's open source code back as it is required under the GPL, the software that is BSD based doesn't get published as often."

      You seem blissfully unaware that the BSD gave them this right in the first place, and you should be so lucky to see them repost any of their work at all. The fact is, it works out better for Apple to submit patches because that's one less thing they have to keep track of inside of their own infrastructure. In a sense, they're becoming a software company that's modeled around how most major Linux distributions work today; take from the community, put a tiny spin on it, push it as their own. Anything to lessen their workload and let them put their effort on fixing their own self-made software.

      This is why Apple submits to the LGPL and the GPL where applicable. It works very well for them because it's one less thing for them to have to worry about. Webkit would be KHTML: Qt-specific half-legible C++, unusable squaller to the greater community which now includes Google, Nokia, and several smaller software companies working on reintegrating it with GTK+ and Qt.

      Microsoft also has taken a ton of code from the BSD community, including their original TCP/IP stack. Do you think you'll ever see Microsoft release any of that code? And furthermore, why do you care so much? They've got their own reasons for keeping their code closed (bug fixing, internal documentation, huge gaping unimplemented sections, etc.), they don't particularly care about anything else at this time.

      They could do this very same thing with Linux if they wanted to, it would just have taken them much, much longer to get to market. Apple's playing book says "Get to market now, fix the bugs later." Whether or not you subscribe to the "with enough eyes, all bugs become shallow" law of software development, having thousands of developers come in and start asking hundreds of thousands of questions affects their ability to just Write The Damned Code.

  5. Re:well, it is silly, but not in the way you think by TheRaven64 · · Score: 5, Interesting
    The main difference between Apple and other companies is who they design products for. Most companies try to identify a market segment, work out what people in that segment want to buy, and then produce a product for that market. Apple tries to produce products for Steve Jobs. He has fairly good taste and so often those are also products that other people want to buy. Sometimes, they are not. A classic example is the Cube - a computer everyone wanted but no one thought was worth the price (the down side of designing products for a multibillionaire). It remains to be seen whether the MacBook Air will fall into that category.

    Another company that used to work that way was Palm. Their flagship pilot was built to be something that the CEO would to carry around with him. There is a well-known story about him getting a block of wood cut which would fit in his jacket pocket and giving it to the designers as a maximum size for the device.

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  6. Been there by overshoot · · Score: 4, Interesting

    I've worked for an Apple supplier, and it's a bit creepy to have someone take mug shot of you because "Mr. Jobs wants to know what you look like." Not as creepy as getting a phone call at home late at night because they want hand-holding, but creepy.

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  7. funny thing by jollyreaper · · Score: 4, Interesting

    The CEO who forced Jobs out wrote an autobiography and mentioned all of the mistakes Jobs wanted to make, how they were such terrible ideas. Jobs gets back into the company years later and does those very things and now Apple is an immense success again. It amazes me how sound logic and reason can sometimes be so wrong. "Stick to the knitting" is usually good advice because businesses typically go to shit when they try to expand into markets they know nothing about and refuse to hire people who do know the market to manage those divisions. My last died doing the same kind of stuff, the boss has a dozen side projects on his plate and he's ignoring the business' main money-making division.

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  8. Re:What a silly article - Mod Parent Up by realisticradical · · Score: 5, Interesting
    There was a pretty good fortune article a while back called The trouble with Steve about Jobs. The basic commentary seemed to be, "Jobs is a really demanding man to work for but some of my best work came from that relationship." I don't see any reason why I can't like Apple's products and also be happy that I don't work there.

    Quite possibly the reason only former employees ever comment is because the current ones are terrified of their boss.

  9. Re:Meh. by markov_chain · · Score: 4, Interesting

    I disagree. Industrial design is a big part of it, and not so much technology as engineering. People don't go for OSX because it's BSD, they go for it because it's pretty, and because shit just works. The latter sounds simple, but is extremely hard to pull off-- it requires total vertical control, and the willingness in upper management to enforce a high standard. BSD was just one of the possible ways to meet this high standard, that Apple felt was best.

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  10. Re:Meh. by Niten · · Score: 4, Interesting

    People don't go for OSX because it's BSD, they go for it because it's pretty, and because shit just works.

    Yes, pretty is a part of it, but "because shit just works" is a far greater part of the equation for most people, in my experience.

    And to whom do people turn, when they're considering getting a new computer and they want to know which particular brand of shit just works the best? The same kind people who switched to Macs in droves a few years back, solely because of OS X. Such solicited recommendations have been the driving force behind Mac sales among most of my friends.

  11. Re:What a silly article by ThousandStars · · Score: 4, Interesting
    "even WIRED got it wrong" (referring to telling Apple to get out of the hardware business).

    Well, yes and no: Apple is more a hardware packager than maker, since it now just takes utterly standard components and puts them together. At one point it used unusual chips, had its own peripheral standard, etc., so Apple has taken many of the suggestions from others and conformed itself more to standard PCs.

    In addition, it's not clear whether Apple would be even more successful if it licensed its operating system to other companies willing to make less expensive boxes.

  12. Re:What a silly article by Zemran · · Score: 4, Interesting

    I have recently switched to Leopard and Xtools was on the disk. If you want to use KDE etc. you can. Once you have MacPorts running you can use most Gnu stuff. I think that MacPorts is better than Fink for getting all the Gnu stuff running but that is because I prefer an easy life.

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