Mainstream Media Finally Catching On To How News Propagates

Techdirt is reporting that the mainstream press may finally be "getting it" when it comes to how the next generation of news readers consumes and shares news. One student summed it up very succinctly by saying "If the news is that important, it will find me." "According to interviews and recent surveys, younger voters tend to be not just consumers of news and current events but conduits as well -- sending out e-mailed links and videos to friends and their social networks. And in turn, they rely on friends and online connections for news to come to them. In essence, they are replacing the professional filter -- reading The Washington Post, clicking on CNN.com -- with a social one."

Comments

Speaking of important...

[Anonymous Coward]

Everyone should call this number: 248-434-5508, and then encourage others to call it.

Rick Astley will thank you.

News in Action!