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Mainstream Media Finally Catching On To How News Propagates

Techdirt is reporting that the mainstream press may finally be "getting it" when it comes to how the next generation of news readers consumes and shares news. One student summed it up very succinctly by saying "If the news is that important, it will find me." "According to interviews and recent surveys, younger voters tend to be not just consumers of news and current events but conduits as well -- sending out e-mailed links and videos to friends and their social networks. And in turn, they rely on friends and online connections for news to come to them. In essence, they are replacing the professional filter -- reading The Washington Post, clicking on CNN.com -- with a social one."

22 of 159 comments (clear)

  1. Brittney by wiredlogic · · Score: 5, Insightful

    Somehow news of Brittney's latest pecadillo always manages to find me despite my struggle to be ignorant of her existence. I don't even have to use her full name for you to know who I'm talking about. With mainstream media there is still the problem that they play to the lowest common denominator of consumers. The type who buy Star magazine.

    --
    I am becoming gerund, destroyer of verbs.
  2. The obvious down side by faloi · · Score: 5, Insightful

    As the trend continues, people are going to be even less likely to hear opposing points of view. If your circle of friends is the only group that sends you news, and your circle of friends tends to think/agree with your point of view, you'll be even more insulated.

    --
    "It is a miracle that curiosity survives formal education." -Albert Einstein
    1. Re:The obvious down side by db32 · · Score: 5, Insightful

      I think this is actually false, but it would be interesting to see some real statistics on it. Think about what you send to who. There are plently of little sheeple types that all think and behave the same, but are these the types that typically keep up on current events beyond crap like Britney Watch? I mean really most of my friends have a WIDE range of opinions on a WIDE range of topics and we constantly send eachother point/counterpoint stories, not just stories that will provide mental masturbation as we all nod and agree.

      I'm telling you, even amongst the most herd mentalities of political parties and religious groups, get them into smaller groups and make them actually describe what they believe and why and you will likely start a brawl amongst them (they don't tend to deal with differing opinions well). They all think they think alike, and the illusion is blissfully maintained so long as they don't have to think for themselves or form their own opinions, but make them talk about that stuff, think about that stuff, without giving them the opportunity to express herd mentality for eachother and you will frequently see divergent points.

      --
      The only change I can believe in is what I find in my couch cushions.
    2. Re:The obvious down side by zappepcs · · Score: 4, Insightful

      ferchrisakes! That's why they invented happy hour... oh wait, you don't have happy hour in your mom's basement?

      Secondly, just how is that different than any other time in history? If I ask you to tell me the initials of the person you know that believe everything they read or hear, I'm willing to bet that 99% of those that read this post will be able to. That person will tell their friends whatever they hear about as if it were written below the 10th commandment when moses came down off the mount. And so the wrong news spreads. Despite, or because of it, a couple of months ago my (not near me) family had not heard of Obama or Paul. If the MSM actually does start picking up on what is spreading via the intarwebtubes, perhaps people will get to hear more varied information? They thought the race was going to be between huckabee and *HER*.

      The simple truth is that there is NO reliable steady source of information when it comes to news. Informed people will always seek multiple sources of stories and read multiple sources for variance. (still waiting for a lolcat to attack Colbert live on tv).

      Ever hear your grandma tell you not to believe everything you hear or read? There is a reason for that. No matter what you use for news source, it cannot be the A-Z of news. period. ever. I mean it. Whether you get it from TV or the Internet or the radio or your friends and family.

      Personally, the Internet makes me happy. I can get BBC and other European news sources too, not just the Whitehouse propaganda that much of the US seems to thrive on.

    3. Re:The obvious down side by letxa2000 · · Score: 2, Insightful

      As the trend continues, people are going to be even less likely to hear opposing points of view. If your circle of friends is the only group that sends you news, and your circle of friends tends to think/agree with your point of view, you'll be even more insulated.

      Yep, it's going to lead to further political polarization in the U.S. You're going to tend to only see/read news that positively reinforces the beliefs you already have or confirms your negative views of the opposing position. You're not going to see those items that undermine your position or substantiates the opposing one.

      Whether or not that is any worse than the news being filtered by a bunch of liberal "professionals" like CNN, New York Times, etc. is left as an exercise for the reader.

    4. Re:The obvious down side by Hatta · · Score: 4, Insightful

      I mean really most of my friends have a WIDE range of opinions on a WIDE range of topics and we constantly send eachother point/counterpoint stories, not just stories that will provide mental masturbation as we all nod and agree.

      That just proves the point. You're hanging out with a group of like minded people who have diverse interests so you don't notice the fact that most people really don't.

      --
      Give me Classic Slashdot or give me death!
    5. Re:The obvious down side by Idiomatick · · Score: 3, Insightful

      Glad you noticed the flaw in his thinking. The media is NOT playing to the lowest common denominator, its playing to the average. Here at /. we find it hard to admit to ourselves that the average person sucks THAT much. In the UK the top shows are soaps, in the US its football followed by soaps and reality TV (American Idol the biggest show since '04). People just DO NOT CARE about important things in the world. As much as i hate the mass media... and i really hate the mass media. On occasion some news has to slip in to keep up appearances. This is sadly better than a 'social filter' where you can be guaranteed that nothing of value will reach the bottom. With news there is just the one filter, coming through a social circle it would be like playing a game of telephone where each person removes a bit of information. ie. 'Brad pitt visits Afghanistan to support the rebuilding process and ...' --> 'Omg bradd pit is like totally hhotty.'

      You might not want to admit it but THAT is the sad reality of social filtering for the majority of people.

  3. Uh, kinda like slashdot by djchristensen · · Score: 2, Insightful

    I get a large portion of my news from slashdot. I find that maybe 20%, sometimes more, of the stories here are of above average interest to me. That's far better than scanning news sites, which anyway wouldn't find half the stories here. So I'm letting all of you function as my filter. Works well enough for the type of news slashdot specializes in. You know, for nerds.

    For everything else, there's The Daily Show.

  4. Good and Bad by whisper_jeff · · Score: 4, Insightful

    While this may be good, in that only news that interest people will spread leaving the boring stuff behind, it is bad for the obvious reason that Joe Geek may be poorly informed about a subject while finding it interesting. They may get excited about a given topic and forward it to all their friends and family, thereby spreading the news in a wonderfully viral way, but the "news" may be utterly uninformed and outright incorrect. Obviously, this effect is already taking place (how many of us have had non-tech-savvy parents send us emails about "forward this to ten people you know and Bill Gates will give you $1000"). Just because someone finds something interesting and "newsworthy" doesn't mean it's remotely accurate. Information now spreads faster than ever but so does misinformation...

    1. Re:Good and Bad by sm62704 · · Score: 2, Insightful

      the "news" may be utterly uninformed and outright incorrect.

      Which is different from the mainstream media how, exactly?

      --
      mcgrew's razor: Never attribute to stupidity that which can be explained by greedy self-interest
    2. Re:Good and Bad by oberondarksoul · · Score: 2, Insightful

      If a friend tells you libellous comments face-to-face, the chances of him being sued successfully for it is virtually nil. Publish it in a newspaper, television programme, or on the web, and that probability shoots upwards. Traditional journalism must meet some standards of accountability, whereas you and your mates down the pub don't.

      --
      And tomorrow the stock exchange will be the human race
  5. Re:Slight problem for slashdot readers and others. by Midnight+Thunder · · Score: 5, Insightful

    Who don't have any friends.

    But you do get to share in a community of readers who never read the news articles or get the wrong end of the stick. I mean this wouldn't be slashdot if we didn't start reacting to the article summary that has little or nothing to do with the referenced article ;)

    --
    Jumpstart the tartan drive.
  6. Instead of linking to Techdirt by ral315 · · Score: 5, Insightful

    Instead of linking to Techdirt, could the editors please consider linking to the actual article?

  7. Only for mainstream news by El+Pollo+Loco · · Score: 3, Insightful

    Sure, that works for popular news. That's why CNN, foxnews, digg, reddit, etc all have news on Britney Spears or Brad Pitt. If the news gets that critical mass of people, it will make the rounds.

    Naturally there will be certain circles where some types of news is more popular. But what hurts is that it reinforces the popular == good methodology. And that's what hurts me about people these days. They don't seem to be interested if they don't see one of two things. An immediate effect on them, or most of their friends being interested in it.

    This is why I started the website in my sig. It's hard to find people who don't just read popular news, and like to think and discuss it.

    The article is right in that news does propagate that way. But until we're at a point where we're propagating useful, knowledgeable news, we will still be doing a disservice to people.

    How many of us get links to the economist in our email? It's certainly not popular on the social news sites. The potential is there with social news. We just need to get a larger mass of people disseminating useful news. Then we won't have to worry about things like "Mainstream media", as only the knowledgeable news will be propagated.

  8. News? Hardy by st0rmshad0w · · Score: 4, Insightful

    I wouldn't call this news, a more accurate term would be gossip.

  9. Less trust for mainstream media sources by jollyreaper · · Score: 4, Insightful

    My ex-stepdad always went on about how the New York Times was "the paper of record" and how there was all sorts of journalistic integrity. He used this argument to dismiss any news items I brought up that seemed too fringe or kooky.

    Anyone who has been paying attention these days realizes that the mainstream media is pretty much bought and paid for propaganda. Good propaganda contains a high percentage of truth, that makes it harder to detect the spin. There are so many cases on record where there has either been a concerted and deliberate effort to twist the news for political and financial gain or there has simply been gross incompetence where journalistic safeguards failed to operate in the intended fashion.

    "Americans are the only people in the world who believe their own government's propaganda." Well, probably not the only people in the world but certainly among the most notoriously credulous.

    Our biggest problem with the media is consolidation, the major outlets are now owned by gigantic corporations who have a vested interest in "creating their own weather" by steering news coverage. With smaller news organizations, the primary goal is still making money but they make the bucks by finding and publishing the dirt rather than by suppressing the facts to keep the corporate masters happy. Media that rely on ad revenue are just as untrustworthy, just look at the game reviews. "Festering Piece of Crap 4, at least a 7/10!"

    I think generational attitudes are changing. People in my parents' generation have become disillusioned with the news and people my generation and younger never had any faith to begin with.

    --
    Kwisatz Haderach
    Sell the spice to CHOAM
    This Mahdi took Shaddam's Throne
  10. In other words. . . by smooth+wombat · · Score: 1, Insightful
    they're too lazy or apathetic to find things of interest because they're so busy telling the world about their latest drunken party and posting pics of two women and one cup. Then again, when you have this master of intellect, should it surprise anyone?*


    Yeah, that pretty much sums up the self-centered nature of the 'younger' crowd** nowadays. Someone give it to me. I'm too important to do it myself.

    *Google for 'smarter than a fifth grader blonde idiot' and she is the first item
    **How I hate to sound like an old, bitter man. Ok, maybe the bitter part.

    --
    We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
  11. reliability problem, a la Wikipedia by smellsofbikes · · Score: 2, Insightful

    As others have pointed out, one problem with this is that you only hear what your friends are hearing, so it's easy to become/remain isolated, leading to greater polarization.
    In this week's New Yorker magazine, they talk extensively about the transition from newspapers to online news sources, particularly concentrating on Arianna Huffington and Little Green Footballs. With respect to polarization, the article points out that in countries where this is (arguably) already going on to a greater extent than the US, there is significantly greater engagement in politics, though whether that's because of or just correlated with polarization issues, isn't clear.
    But the main thrust of the NY article is research. Traditional news companies, particularly newspapers, spend a *lot* of money on reporters, who are expected to research their stories. Obviously that doesn't always happen, as a number of large scandals of late have made clear, but on the other hand, there is no attempt whatsoever by most email-forwarding people to verify what they're forwarding, which leads to misinformed polarization, a worse problem yet.
    The flip side of that is that a reporter is unlikely to run across the one disgruntled employee who is willing to spill the beans, while a much more broadly based concept of news reporting, where many eyes and fingers contribute to the work, is more likely to get information from inside sources... but there's still that problem with trusting them to be right. Already we see adblogs. Many people on /. have speculated that Microsoft employs people to work on moderating stories on /. in Microsoft's favor, and it's well-known that Scientology does related stuff with internet newsgroups. It's hard to trust a big anonymous system when motivated, biased people can astroturf it.
    But, as the New Yorker article made clear, this is largely eulogy: newspapers are dying, and it's not going to take very long. (People in the article said 2040 or thereabouts, extrapolating from what we see now.) The question is whether political blogs and the like will take their place or whether something somewhere in between will show up. Huffington has hired actual reporters from newspapers to do some work. Wouldn't it be nice if some other user-content websites we all know about did the same?

    --
    Nostalgia's not what it used to be.
  12. Compared to the Old Media (tm)? No WAY! by Ungrounded+Lightning · · Score: 3, Insightful

    As the trend continues, people are going to be even less likely to hear opposing points of view.

    As compared to the Old Media? ROTFL!

    The former mainstream media systematically suppress the news they don't want you to hear or they don't want to cover. (They were PARTICULARLY blatant during the presidential primary season, where they systematically avoided covering certain candidates: Ron Paul, Alan Keys, and Dennis Kucinich to name just three where they were particularly blatant.) If you compare the coverage on the Internet and that on the Old Media you'd think they were operating in two different universes.

    In particular: Ron Paul was VERY popular with the people who actually found out about him. His single-digit showing in most of the primaries, despite his all-time-record fundraising (virtually all from individuals contributing an average of about $100) is a measure of how small a fraction of the population is currently getting a significant portion of their news from the Internet.

    On the internet your social contacts might bring something to your attention and/or help you filter it. But if your circle of friends is missing some point of view, the first time you do a search on it you'll find plenty of opposing voices - and other circles of potential friends if you happen to change your mind about the issue.

    This will continue unless/until the operators of all the major search engines become as politically corrupted as the operators of the Old Media, figure out how to work their bias into their search engine results, yet still manage to avoid being replaced by more open competitors. (Or some world-wide Stalinist-style regime manages to censor the whole internet.)

    So, no. For the forseable future switching to internet news and social sites from Old/Mainstream Media will increase, not decrease, exposure to opposing points of view.

    --
    Bantam Dominique roosters crow a four-note song. Once you've heard it as "Happy BIRTHday" you can't NOT hear it that way
  13. There is too much news by Nerdposeur · · Score: 4, Insightful

    People have learned from experience that the professional news isn't trustworthy.

    And even if it is, it often isn't relevant to our lives. Yes, everything affects everything else at some level, but the truth is that most of what you read in a newspaper doesn't is irrelevant to you, out of your realm of influence, or merely speculative. Pick up a year-old newspaper and see how compelling it is.

    Psychologically, it's interesting to consider that while a major tragedy may happen to you or someone close to you just a handful of times in your life, a major tragedy is happening somewhere to somebody every hour. There was a time when we were blissfully unaware of that fact. Now we have a constant barrage of it. It is wearying, and to cope we have to tune a lot of it out.

    1. Re:There is too much news by eikonos · · Score: 2, Insightful

      You've hit on an important point: tragedy does happen daily, but it doesn't stop the tragedy or improve my life and happiness to know all about it.

      Taking it a step further, I think that the evening news and "cop drama shows" create an atmosphere and culture where violence and mistrust are normal. We know that copycat crimes happen, so it is possible that the news actually increases general levels of crime?

  14. Re:Slight problem for slashdot readers and others. by call-me-kenneth · · Score: 3, Insightful

    Hmmm, out of the last 19,801 BBC News stories here in my RSS reader, perhaps half a dozen at most were things that I or someone in my "link emailing social circle" would have come across by ourselves. This just sounds like the sort of Webtopia bullshit the Reg is good at calling out.... sorry, given a choice of having only the BBC for news, and only stuff that gets emailed around... I think I'll be sticking with the BBC and paying my license fee.