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Mainstream Media Finally Catching On To How News Propagates
Techdirt is reporting that the mainstream press may finally be "getting it" when it comes to how the next generation of news readers consumes and shares news. One student summed it up very succinctly by saying "If the news is that important, it will find me." "According to interviews and recent surveys, younger voters tend to be not just consumers of news and current events but conduits as well -- sending out e-mailed links and videos to friends and their social networks. And in turn, they rely on friends and online connections for news to come to them. In essence, they are replacing the professional filter -- reading The Washington Post, clicking on CNN.com -- with a social one."
Who don't have any friends.
Somehow news of Brittney's latest pecadillo always manages to find me despite my struggle to be ignorant of her existence. I don't even have to use her full name for you to know who I'm talking about. With mainstream media there is still the problem that they play to the lowest common denominator of consumers. The type who buy Star magazine.
I am becoming gerund, destroyer of verbs.
As the trend continues, people are going to be even less likely to hear opposing points of view. If your circle of friends is the only group that sends you news, and your circle of friends tends to think/agree with your point of view, you'll be even more insulated.
"It is a miracle that curiosity survives formal education." -Albert Einstein
Traditional news broadcasters do a reasonable job of filtering information, but people tend to seek out filters that match their own interests, which is not only why news is broken up into sections on BBC's website, but why we have "News for Nerds" on slashdot, and news for surfers on surfline, etc.
A-Bomb
While this may be good, in that only news that interest people will spread leaving the boring stuff behind, it is bad for the obvious reason that Joe Geek may be poorly informed about a subject while finding it interesting. They may get excited about a given topic and forward it to all their friends and family, thereby spreading the news in a wonderfully viral way, but the "news" may be utterly uninformed and outright incorrect. Obviously, this effect is already taking place (how many of us have had non-tech-savvy parents send us emails about "forward this to ten people you know and Bill Gates will give you $1000"). Just because someone finds something interesting and "newsworthy" doesn't mean it's remotely accurate. Information now spreads faster than ever but so does misinformation...
Who don't have any friends.
;)
But you do get to share in a community of readers who never read the news articles or get the wrong end of the stick. I mean this wouldn't be slashdot if we didn't start reacting to the article summary that has little or nothing to do with the referenced article
Jumpstart the tartan drive.
Instead of linking to Techdirt, could the editors please consider linking to the actual article?
Sure, that works for popular news. That's why CNN, foxnews, digg, reddit, etc all have news on Britney Spears or Brad Pitt. If the news gets that critical mass of people, it will make the rounds.
Naturally there will be certain circles where some types of news is more popular. But what hurts is that it reinforces the popular == good methodology. And that's what hurts me about people these days. They don't seem to be interested if they don't see one of two things. An immediate effect on them, or most of their friends being interested in it.
This is why I started the website in my sig. It's hard to find people who don't just read popular news, and like to think and discuss it.
The article is right in that news does propagate that way. But until we're at a point where we're propagating useful, knowledgeable news, we will still be doing a disservice to people.
How many of us get links to the economist in our email? It's certainly not popular on the social news sites. The potential is there with social news. We just need to get a larger mass of people disseminating useful news. Then we won't have to worry about things like "Mainstream media", as only the knowledgeable news will be propagated.
"sending out e-mailed links and videos to friends and their social networks"
Except when the tubes are clogged and my emails take days to get through.
Really? People send each other news stories? Through email? And here I thought moving from making photocopies of the newspaper articles and mailing them through the postal system to using the fax machine was high tech!
Also; email's soooo 1990s. RSS, delicious for: tags and IM messages are how I keep up; mostly RSS.
Dear old media: I know things on the intarwebs change fast, but please try to keep up a bit better?
Returned Peace Corps IT Volunteer
it would find me.
Wait, what?
I wouldn't call this news, a more accurate term would be gossip.
My ex-stepdad always went on about how the New York Times was "the paper of record" and how there was all sorts of journalistic integrity. He used this argument to dismiss any news items I brought up that seemed too fringe or kooky.
Anyone who has been paying attention these days realizes that the mainstream media is pretty much bought and paid for propaganda. Good propaganda contains a high percentage of truth, that makes it harder to detect the spin. There are so many cases on record where there has either been a concerted and deliberate effort to twist the news for political and financial gain or there has simply been gross incompetence where journalistic safeguards failed to operate in the intended fashion.
"Americans are the only people in the world who believe their own government's propaganda." Well, probably not the only people in the world but certainly among the most notoriously credulous.
Our biggest problem with the media is consolidation, the major outlets are now owned by gigantic corporations who have a vested interest in "creating their own weather" by steering news coverage. With smaller news organizations, the primary goal is still making money but they make the bucks by finding and publishing the dirt rather than by suppressing the facts to keep the corporate masters happy. Media that rely on ad revenue are just as untrustworthy, just look at the game reviews. "Festering Piece of Crap 4, at least a 7/10!"
I think generational attitudes are changing. People in my parents' generation have become disillusioned with the news and people my generation and younger never had any faith to begin with.
Kwisatz Haderach
Sell the spice to CHOAM
This Mahdi took Shaddam's Throne
Think back when you were a stupid ass kid. Did it matter to anyone outside your fucking circle of friends what you thought, what you heard, or what you fucking took ??
;P
I'll be 56 next week and I'm still like that
-mcgrew
mcgrew's razor: Never attribute to stupidity that which can be explained by greedy self-interest
Event -> Mainstream Media --> Daily Show ---> Me
Jon Stewart is my Walter Cronkite
As the trend continues, people are going to be even less likely to hear opposing points of view.
As compared to the Old Media? ROTFL!
The former mainstream media systematically suppress the news they don't want you to hear or they don't want to cover. (They were PARTICULARLY blatant during the presidential primary season, where they systematically avoided covering certain candidates: Ron Paul, Alan Keys, and Dennis Kucinich to name just three where they were particularly blatant.) If you compare the coverage on the Internet and that on the Old Media you'd think they were operating in two different universes.
In particular: Ron Paul was VERY popular with the people who actually found out about him. His single-digit showing in most of the primaries, despite his all-time-record fundraising (virtually all from individuals contributing an average of about $100) is a measure of how small a fraction of the population is currently getting a significant portion of their news from the Internet.
On the internet your social contacts might bring something to your attention and/or help you filter it. But if your circle of friends is missing some point of view, the first time you do a search on it you'll find plenty of opposing voices - and other circles of potential friends if you happen to change your mind about the issue.
This will continue unless/until the operators of all the major search engines become as politically corrupted as the operators of the Old Media, figure out how to work their bias into their search engine results, yet still manage to avoid being replaced by more open competitors. (Or some world-wide Stalinist-style regime manages to censor the whole internet.)
So, no. For the forseable future switching to internet news and social sites from Old/Mainstream Media will increase, not decrease, exposure to opposing points of view.
Bantam Dominique roosters crow a four-note song. Once you've heard it as "Happy BIRTHday" you can't NOT hear it that way
People have learned from experience that the professional news isn't trustworthy. They co-operate to do the best they can in the absence of reputable news sources. How obvious and inevitable. How incredibly insulated from reality do you have to be to not see this?
-1 Uncomfortable Truth
Sure, that works for popular news. That's why CNN, foxnews, digg, reddit, etc all have news on Britney Spears or Brad Pitt. If the news gets that critical mass of people, it will make the rounds.
In the Old Media? Hardly.
Case in point: Ron Paul.
His grass roots campaign - composed mainly of the Internet-connected, because the MSM totally suppressed news of him - ended up with a head count comparable to the US troop strength in Iraq and broke all previous fundraising records via individual contributions averaging about $100.
If the operators of the corporate media don't want a story to get out they're fully capable of sitting on it no matter HOW popular is becomes by word-of-mouth - or word-of-net.
Bantam Dominique roosters crow a four-note song. Once you've heard it as "Happy BIRTHday" you can't NOT hear it that way
And even if it is, it often isn't relevant to our lives. Yes, everything affects everything else at some level, but the truth is that most of what you read in a newspaper doesn't is irrelevant to you, out of your realm of influence, or merely speculative. Pick up a year-old newspaper and see how compelling it is.
Psychologically, it's interesting to consider that while a major tragedy may happen to you or someone close to you just a handful of times in your life, a major tragedy is happening somewhere to somebody every hour. There was a time when we were blissfully unaware of that fact. Now we have a constant barrage of it. It is wearying, and to cope we have to tune a lot of it out.
Hmmm, out of the last 19,801 BBC News stories here in my RSS reader, perhaps half a dozen at most were things that I or someone in my "link emailing social circle" would have come across by ourselves. This just sounds like the sort of Webtopia bullshit the Reg is good at calling out.... sorry, given a choice of having only the BBC for news, and only stuff that gets emailed around... I think I'll be sticking with the BBC and paying my license fee.