Slashdot Mirror
pizza.com Sold For $2.6m
f8d noted a beeb bit on the fact that the pizza.com domain name was sold for a ridiculous 2.6m bucks. Can there be a bubble and a recession at the same time, or do the two cancel each other out like Penn & Teller?
← Back to Stories (view on slashdot.org)
That was a STEAL. Just think of the marketing budget of any of the standard delivery places (Pizza Hut, Papa Johns, etc). This is not even a blip on that radar. I just hope it was a pizza place. God help us all if it was a porn company.
Buying a ton of domain names on the cheap in the mid 90's would have been a sound investment.
If it isn't a pizza company, I say we abandon domain names and go back to numeric addressing.
These stories are free but worth money.
I've PERSONALLY been so hungry I couldn't make it to google, typing "pizza" directly into the URL bar AT LEAST 50,000 times, spending $20+ dollars each time. If there's a couple of more people out there like me, they've already broken even.
A major pizza maker will spend more than that on TV advertising every month. It's nothing in the big scheme of things.
No sig today...
... the domain transfer took more than 30 mins, so it was free.
If only their was a homophone for pizza.
A recession and a bubble at the same time? Of course. When oil and bank corps, and the people who own & run them are bathing in record profits (above the records set every year for the past decade and a half, above the records set every year except maybe one or two of every twenty for the past few centuries), but literally millions of people are getting their homes foreclosed, millions more are always 6 weeks paychecks from losing their homes, income has shrunk over the past 25 years while prices have doubled, tripled or more (especially oil/gas prices and bank fees)...
Of course there's a recession and a bubble possible. Where do you think that bubble money comes from? And do you think that when it pops, everyone loses their shirt? Or maybe the rich people who run the country (*cough* Bear Stearns *cough*) will never see any real risk, while the poor are as free as the rich to sleep under a bridge.
The biggest lie about "the economy" is that it's "the" economy. There are separate economies for the rich and everyone else, shunted and fed back into each other separately. Except the rich economy has a siphon into the other economy.
--
make install -not war
Your problem is that you are too smart to understand the business model.
I am a webmaster and I run a few high traffic web sites. I see people hitting my sites all the time who type in www.mydomain.com into GOOGLE rather than their address bar.
Not to mention the search engine possibilities. While having pizza.com does not guarantee that you'll be #1 for the search term "pizza" it will help a lot. Especially with the PR it's getting it wouldn't surprise me if it's already #1 due to all the news sites linking to it.
Also, while I am not a domain squatter, I have read up on the business model. It's not uncommon for people to type things like "bubblegum.com" into their address bar just to see what happens. I heard that the guy who owns bubblegum.com or gum.com or something makes a grand / DAY just having a spam page up (might be a myth but imagine having a few thousand such domains making SOMETHING every day even it's pennies).
So yeah, 2.6M for pizza.com is a steal, and it's pennies for a big chain like Pizza Hut. And as for your "it's still going to cost something in advertising", assuming it is a big chain that bought the domain, all they have to do is change their flyers and tv ads so that instead of "pizzahut.com" it prints "pizza.com". Their ad budget stays the same.
People who cant spel don't care that they can't spell. Ridiculing them is a waste of time, first, because they don't care, and second, because they can't tell that you're mis-spelling stuff.
Don't piss off The Angry Economist
If it makes you feel any better, FTFA: "Mr Clark registered the domain name in 1994..."
... the housing bubble/bust was the product of a free market, Mmmmmm, no, the Fed made credit too cheap. HARDLY the product of a free market.Don't piss off The Angry Economist
I was discussing this at lunch yesterday with some coworkers, and most of us thought it was an incredible waste of money. How many people do you know that when they want something, they open up their browser and just type what they want plus .com right into the address bar? Only complete fools do that and I'm honestly sure that population subset is very small and made up of old people.
One guy was defending their position rather well though, he basically said that whenever you do non-internet advertising, such as on television or the radio, having a very simple URL is a necessity for having people remember it for later on.
Reviewing just the first hour of video games.
Post a story about it on Slashdot?
Why is 2.6M for one of the most recognized words in the English (and other) languages ridiculous?
Dominos Pizza Market Cap: $843,000,000
Papa John's Market Cap: $725,000,000
Pizza Hut 2007 Sales: $26,000,000
Don't worry, the Republicans are certain to make sure we hold the next president responsible.
This space available.